EP322 - When Wrong Conversion Goals Led to Right Insights ft Reva Minkoff

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PPC Live The Podcast - The F*ck ups that led to Triumphs

Anu Adegbola

336 episodes

1 day ago

On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between. We shall share what the failure was and how we fully recovered, and set ourselves up for future success.

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EP322 - When Wrong Conversion Goals Led to Right Insights ft Reva Minkoff

PPC Live The Podcast - The F*ck ups that led to Triumphs

38 minutes 44 seconds

3 months ago

EP322 - When Wrong Conversion Goals Led to Right Insights ft Reva Minkoff

In this episode of PPC Live, Reva Minkoff shares her extensive experience in digital marketing, focusing on the importance of learning from mistakes in PPC campaigns.

She discusses a significant error made during a Performance Max campaign, how it was turned into a learning opportunity, and the importance of understanding client goals.

Reva emphasizes the need for a supportive environment where team members can share their failures and learn from them.

The conversation also touches on the challenges posed by AI in PPC and the necessity of maintaining control over campaigns to align with client expectations.

Takeaways:

Learning from mistakes is crucial in digital marketing.
Understanding client goals is key to successful PPC campaigns.
Creating a supportive environment encourages team members to share failures.
AI can introduce challenges in PPC that require careful management.
Mistakes can lead to valuable learning opportunities.
It's important to focus on what truly matters to clients.
Communication with clients about mistakes can strengthen relationships.
A structured QA process can help prevent errors in campaigns.
Collaboration with other marketing teams enhances PPC effectiveness.
Embracing a culture of learning from failures can drive success.

Chapters

00:00 Introduction to Reva Minkoff and Her Background

03:55 The Importance of Learning from Mistakes

07:54 Navigating Client Relationships and Expectations

11:58 Understanding Client Goals and Metrics

15:49 The Role of Collaboration in Marketing Success

19:20 Navigating Campaign Goals and Conversions

22:38 The Importance of Quality Assurance in Campaigns

24:30 Creating a Safe Environment for Mistakes

26:28 Learning from Failures and Client Goals

28:13 The Role of AI in PPC Campaigns

33:20 Reflections on a PPC Career Journey

Find Reva on LinkedIn

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd

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