Summary

In this episode of the PPC Live podcast, host Anu Adegbola speaks with Nadia Mursal about the importance of learning from mistakes in the digital marketing industry. They discuss Nadia's personal experiences with account restructuring, the significance of strong client relationships, and the role of management in fostering a supportive team culture. The conversation highlights common mistakes in PPC, particularly around tracking performance, and offers practical advice for handling errors effectively. Nadia emphasizes the need for open communication and collaboration within teams, ultimately advocating for a positive work environment that encourages growth and learning.

Takeaway:

Takeaways

• Mistakes are opportunities for learning and growth.
• Building strong client relationships is crucial for success.
• Management should foster a supportive environment for team members.
• Tracking performance is essential for effective PPC campaigns.
• Open communication can prevent issues from escalating.
• Treat team members with respect and understanding.
• Encourage a culture of collaboration and knowledge sharing.
• Mistakes should be approached as a team effort, not individual blame.
• A positive work culture leads to better performance and loyalty.
• Always be open to feedback and continuous improvement.

Chapters

00:00 Introduction to Nadia Mursal and PPC Live

02:57 Nadia's Journey in Digital Marketing

05:58 Learning from Mistakes in Digital Marketing

08:50 Client Relationships and Accountability

11:40 The Role of Managers in Mistake Management

14:39 Creating a Supportive Team Culture

17:44 Innovative Approaches to Team Development

21:04 Navigating Client Expectations and Mistakes

23:59 Embracing Mistakes as Learning Opportunities

25:32 Common Industry Mistakes: The Importance of Tracking

30:51 Creating a Supportive Team Culture

35:45 Treating People with Respect and Understanding

43:29 Outro.mp3

Follow Nadia on LinkedIn

PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: ⁠⁠⁠⁠PPC Live event⁠⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

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Summary

In this episode of PPC Live The Podcast , host Anu Adegbola speaks with PPC expert Sophie Fell about her significant mistake involving location targeting in a campaign. They discuss the importance of double-checking campaign settings, effective client communication when mistakes happen, and the common pitfalls in PPC campaigns.

Sophie emphasizes the need for humility and continuous learning in the fast-evolving PPC landscape, as well as fostering a culture of experimentation and learning within teams. The conversation also touches on the role of AI in PPC and the importance of maintaining fundamental practices even when using advanced tools like Performance Max.

Takeaways

• Always double-check your campaign settings before launching.
• Client communication is crucial when mistakes happen.
• Learning from mistakes is part of growth in PPC.
• AI tools like Performance Max require fundamental knowledge.
• Fostering a culture of learning helps teams innovate.
• Mistakes can lead to valuable lessons and improvements.
• PPC practitioners must stay updated with industry changes.
• Humility is essential in the ever-evolving PPC landscape.
• Encourage team members to experiment and learn from failures.
• Everyone in the industry makes mistakes, and that's okay.

Chapters

00:00 Introduction to Sophie Fell and Her Journey

04:05 The Campaign F-Up: A Lesson Learned

07:15 Client Reactions and Handling Mistakes

10:05 Post-Mortem: Analyzing the Error

13:08 Advice for Handling Campaign Mistakes

16:01 Final Takeaways and Best Practices

18:57 The Role of AI in Advertising

23:07 Embracing Failures and Learning

28:48 Creating a Culture of Accountability and Growth

35:13 Outro.mp3

Follow Sophie on LinkedIn

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PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: ⁠⁠⁠PPC Live event⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

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In this episode of PPC Live The Podcastt, host Anu Adegbola interviews PPC expert Nils Rooijmans, who shares his experiences with mistakes in Google Ads management. Nils discusses the importance of monitoring alerts from Google, the significance of proper onboarding for new clients, and the necessity of conversion tracking. He emphasizes the value of communication with clients during crises and the need for a culture of learning from mistakes in the PPC industry. The conversation also touches on common pitfalls in PPC management and strategies for effective campaign management.

Takeaways

• Even experts make mistakes in PPC management.
• Ignoring Google alerts can lead to significant issues.
• Proper onboarding is crucial for new clients.
• Root cause analysis helps prevent future mistakes.
• Communication with clients is key during crises.
• Conversion tracking is essential for successful campaigns.
• Monitoring ad spend during peak times is critical.
• Double counting conversions can inflate performance metrics.
• Creating a culture of learning from mistakes is important.
• Always be testing and adapting strategies.

Chapters

00:00 Introduction to Nils and His Expertise

06:38 The Digital Nomad Lifestyle

10:37 Mistakes in PPC Management

15:36 Client Relationships and Accountability

20:19 Fixing Issues and Learning from Mistakes

20:38 Navigating Google Ads Challenges

22:33 Crisis Management and Client Communication

24:35 Learning from Mistakes: Root Cause Analysis

25:00 The Importance of Conversion Tracking

26:00 Common Mistakes in PPC Management

29:51 The Role of Mistakes in Growth

31:03 Fostering a Culture of Learning

33:20 The Future of PPC: Adapting to Change

Follow Nils on LinkedIn

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PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: ⁠⁠PPC Live event⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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In this episode of PPC Live The Podcast , host Anu Adegbola speaks with Boris Beceric about the importance of learning from mistakes in the PPC industry. Boris shares a significant error he made with URL parameters that led to wasted ad spend and discusses how effective communication with clients can mitigate the impact of mistakes.

The conversation emphasizes the need for guardrails to prevent future errors, the importance of taking ownership, and the value of testing strategies in PPC campaigns. Boris also highlights common mistakes in automation and the significance of sharing failures to foster a more authentic industry dialogue.

Takeaways

• Mistakes are inevitable in the PPC industry.
• Effective communication with clients is crucial when mistakes occur.
• Implementing guardrails can help prevent future errors.
• Taking ownership of mistakes is essential for personal growth.
• Testing strategies should be done strategically and within budget constraints.
• Never assume anything; always double-check your work.
• Sharing mistakes can foster authenticity in the industry.
• Automation should not be blindly accepted; evaluate recommendations critically.
• The journey in PPC is as important as the destination.
• Learning from failures is key to success in marketing.

Chapters

00:00 Introduction to Boris and His Expertise

03:04 The Importance of Clarity in Google Ads

05:56 Learning from Mistakes: Boris's Experience

08:45 Handling Mistakes with Clients

11:43 Mindset and Guardrails for Success

16:44 Taking Ownership of Mistakes

19:13 Strategic Testing in Marketing

22:52 Common Mistakes in Automation

27:13 The Importance of Sharing Failures

29:50 The Journey of Learning and Growth

Follow Boris on LinkedIn

Boris' EP on Bandcamp

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: ⁠PPC Live event⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

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In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at StrategiQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career.

Takeaways:

In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at Strategic IQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career.

Chapters:

00:00 Introduction & Meet Dale Olorenshaw

02:06 Setting the Stage

05:25 The £15,000 Mistake Revealed

09:00 The Dreaded Client Email

11:39 Immediate Response & Team Support

13:43 Rebuilding Trust with the Client

15:48 The Growth Team's Role

17:11 Crisis Management Advice

19:20 Lessons Learned & Changes Made

22:04 Key Takeaways from the Story

23:13 Common Mistakes Dale Still Sees

25:30 SMB-Specific Advice

27:47 Why Talking About Mistakes Matters

29:31 Building a Mistake-Tolerant Culture

31:41 PPC Career as a Movie

33:53 Where to Find Dale & Closing

35:15 Outro & Announcements

Follow Dale Olorenshaw on LinkedIn

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: PPC Live event, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

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In this episode of PPC Live The Podcast, Anu Adegbola welcomes Chris Ridley, a paid media team lead at Evaluted, to discuss the importance of recognizing red flags during client onboarding, the significance of communication and team support, and the common mistakes made in the PPC industry. Chris shares his personal experiences with client relationships, the challenges of AI in marketing, and the value of sharing mistakes to foster a learning environment. The conversation emphasizes the need for psychological safety in teams and the importance of building strong client relationships based on transparency and understanding.

Takeaways:

• Not every new bit of business is good for your business.
• Understanding profit margins is crucial before onboarding clients.
• Communication is key to resolving issues quickly.
• Red flags in clients don't mean they're bad; they may just need more development.
• Building a supportive team environment fosters growth and learning.
• Mistakes are valuable learning opportunities in the PPC industry.
• AI should not replace fundamental campaign structures.
• Psychological safety allows for honest discussions about mistakes.
• Client relationships can improve through transparency and collaboration.
• It's important to share experiences of failure to help others grow.

Chapters

00:00 Introduction and Background

02:47 The Importance of Discovery Calls

05:49 Identifying Red Flags in Client Relationships

08:46 Learning from Mistakes and Team Dynamics

11:47 The Role of Management in Mistake Recovery

14:48 Client Communication and Expectations

17:47 Conclusion and Key Takeaways

21:25 Navigating Client Conversations

23:52 Understanding Client Needs and Expectations

27:23 The Importance of Team Support

30:02 Common Mistakes in PPC Campaigns

34:27 The Value of Sharing Mistakes

37:12 From Setbacks to Success

Find Chris on ⁠LinkedIn⁠

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live ⁠event is on February 5th

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In this episode of PPC Live, Anu Adegbola interviews Jack Hepp, who shares his journey into digital marketing, including the challenges he faced, such as getting fired from his first job.

Jack discusses the importance of communication, networking, and the role of AI in marketing. He emphasizes the need for transparency and understanding the fundamentals of marketing, especially when using AI tools.

The conversation highlights the significance of human involvement in marketing strategies and the lessons learned from mistakes.

Takeaways

• Networking at conferences can lead to valuable connections.
• Jack's journey into digital marketing began in 2015.
• Getting fired from his first job taught Jack important lessons.
• Communication breakdowns can lead to significant mistakes.
• Building a strong professional network is crucial for career growth.
• Overcoming setbacks can lead to new opportunities.
• AI can simplify tasks but should not replace human insight.
• Understanding the fundamentals of marketing is essential.
• Transparency in communication can help resolve issues.
• Mistakes are part of the learning process in any career.

Chapters

00:00 Introduction and Networking at Conferences

03:01 Jack's Journey into Digital Marketing

05:58 The First Major Mistake: Getting Fired

08:52 Communication Breakdowns and Lessons Learned

11:58 The Importance of Networking

14:56 Overcoming Setbacks and Finding New Opportunities

17:54 The Role of AI in Marketing

21:07 The Human Element in AI-Driven Marketing

23:58 Final Thoughts and Key Takeaways

Find Jack on LinkedIn

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live event is on October 22nd / February 5th

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In this episode of PPC Live The Podcast, Anu Adegbola interviews Susan Yen, a seasoned PPC strategist, discussing her journey from New England to Texas, her experiences at Brighton SEO, and the importance of a holistic approach to marketing.

They delve into the significance of proper campaign structuring, the challenges of Performance Max campaigns, and the necessity of transparency and accountability in client relationships. Susan emphasizes the importance of testing, learning from mistakes, and the evolving role of AI in marketing, advocating for a balance between automation and human creativity.

Takeaways

• Susan has over eight years of experience in PPC and performance marketing.
• She emphasizes the importance of a holistic approach to marketing strategies.
• Account structuring is crucial for successful PPC campaigns.
• Performance Max campaigns require careful setup and monitoring.
• Transparency with clients about mistakes fosters trust and accountability.
• Testing and adaptation are essential in the ever-changing marketing landscape.
• AI should assist, not replace, human creativity in marketing.
• Mistakes are learning opportunities that should be openly discussed.
• Proper training in fundamentals is necessary before using AI tools.
• The role of PPC experts remains vital in the age of AI.

00:00 Introduction and Background

02:58 The Importance of Account Structure in PPC

05:50 Celebrating Mistakes and Learning from Them

08:45 Navigating PMAX Campaigns and Conversion Tracking

11:51 Transparency and Client Communication

14:54 Setting Expectations and Embracing Change

18:21 Client Communication and Accountability

22:21 Learning from Mistakes and Team Management

24:57 The Role of AI in Marketing

33:26 The Importance of Fundamentals in PPC

Find Susan on LinkedIn, SearchLab, PPC Real Talk

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PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd

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Summary

In this episode of PPC Live, Anu Adegbola interviews Aisha Youssef, a paid media e-commerce specialist. They discuss Aisha's journey in the marketing world, focusing on a significant mistake she made during a Black Friday campaign. Aisha shares insights on the importance of learning from failures, effective client communication, and the role of managers in fostering a supportive work environment. The conversation also touches on best practices in PPC campaign management and the significance of authenticity in marketing. Aisha emphasizes the need for a positive work culture that encourages team members to learn from their mistakes without fear of repercussions.

Takeaway

• Learning from mistakes is crucial in the marketing industry.
• Effective communication with clients is essential during crises.
• Managers should create a supportive environment to reduce anxiety in their teams.
• Over-segmenting PPC campaigns can dilute effectiveness.
• Authenticity in marketing helps build trust with clients and audiences.
• It's important to encourage team members to take calculated risks.
• Career progression should be based on readiness, not just ambition.
• Mistakes are part of the learning process in digital marketing.
• Ayisha's motto: 'Get clicks or die trying.'

Chapters

00:00 Introduction to Aisha and Paddle Sports

02:54 Learning from Mistakes: Aisha's F Up Story

05:51 The Impact of Oversights in PPC Campaigns

09:00 Client Communication and Damage Control

11:56 Lessons Learned and Moving Forward

14:52 The Role of Managers in Team Dynamics

17:59 Best Practices in PPC Campaign Management

20:53 The Importance of Authenticity in Marketing

23:53 Encouraging a Positive Work Environment

26:48 Career Progression in Digital Marketing

29:59 Conclusion and Future Engagements

Find Ayisha on LinkedIn

Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd

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Summary

In this episode of PPC Live, Anu Adegbola interviews Ashna Mackin, a senior paid ad specialist with extensive experience in managing campaigns across various industries. They discuss Ashna's early career mistakes, the importance of taking ownership of campaigns, and common errors in PPC management. The conversation emphasizes the need for transparency in the industry regarding mistakes and the significance of learning from them. Ashna shares valuable insights on navigating challenges in advertising and the importance of caring about the work being done.

Takeaways

• Aashna emphasizes the importance of taking ownership of campaigns.
• Never make significant changes on a Friday to avoid unmonitored errors.
• Mismatched landing pages are a common issue in PPC.
• Best practices should be adapted to the specific client context.
• Transparency about mistakes can foster a supportive work environment.
• Understanding the client's industry is crucial for effective PPC management.
• Automation should not replace human oversight in advertising.
• Mistakes are learning opportunities that should be openly discussed.
• Caring about the campaigns leads to better outcomes.

Chapters

00:00 Introduction to Ashna Mackin

02:58 Early Career Mistakes and Lessons Learned

09:57 Navigating Mistakes in PPC Management

14:57 Common Errors in Advertising

20:59 The Importance of Discussing Mistakes

27:00 Final Thoughts and Advice

Find Aashna on ⁠LinkedIn

Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd

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In this conversation, Anu Adegbola and Inderpaul Rai discuss the importance of learning from mistakes in PPC management, the role of automation and AI in marketing, and the significance of effective communication within teams.

Indi shares a personal experiences and insights on how to navigate challenges in the industry, emphasizing the value of client relationships and the need for continuous learning and adaptation in a rapidly changing digital landscape.

Takeaways

• The importance of a thorough handover process to avoid mistakes.
• Automation should be used as a tool, not a crutch.
• Effective communication within teams is crucial during crises.
• Learning from mistakes is essential for growth in any career.
• Client relationships can be strengthened through transparency and collaboration.
• AI should assist, not replace human judgment in marketing tasks.
• Mistakes can lead to valuable lessons and improved processes.
• Maintaining a calm demeanor as a leader helps manage team panic.
• Understanding the client's perspective can improve agency-client relationships.
• Regularly reviewing and celebrating past successes can combat imposter syndrome.

Chapters

00:00 Introduction and Background

04:45 The Importance of Team Communication

09:57 Learning from Mistakes in Performance Marketing

15:02 Client Relationships and Trust

20:08 Leadership and Crisis Management

21:51 Effective Communication in Teams

22:48 Learning from Mistakes

24:43 The Importance of Data and Automation

26:33 Understanding Client Relationships

27:27 Common Pitfalls in AI Usage

30:32 The Value of Mistakes

32:32 Managing Team Reactions to Errors

35:37 Career Reflections and Growth

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Intervier with Ed Sheeran:

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd

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In this episode of PPC Live The Podcast, Anu Adegbola interviews Adrienne Shaver, a PPC expert who shares her journey in the advertising industry. They discuss the importance of learning from mistakes, the role of AI in advertising, and the need for accountability and guardrails in PPC campaigns.

Adrienne emphasizes that mistakes are inevitable and that transparency with clients is crucial. The conversation also touches on the evolving best practices in PPC and the importance of sharing failures to foster growth and learning in the industry

Takeaways

• Adrienne emphasizes the importance of transparency with clients.
• Mistakes in PPC can lead to valuable lessons.
• AI should be treated as a coworker, not a replacement.
• Guardrails are essential to prevent mistakes in advertising.
• Efficiency should not come at the cost of detail.
• Reporting in PPC needs to evolve beyond basic metrics.
• Sharing failures can help others learn and grow.
• The industry is shifting rapidly, requiring constant adaptation.
• Accountability is key in maintaining client trust.
• Success in PPC is built on a foundation of learning from failures.

Chapters

00:00 Introduction to Adrienne Shaver

05:01 Learning from Mistakes in PPC

11:57 Guardrails and Accountability in Advertising

16:57 Understanding AI in Advertising

21:02 Shifting Best Practices in PPC

24:46 The Importance of Sharing Failures

26:44 Career Reflections and Future Aspirations

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd

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In this episode of PPC Live The Podcast, Anu Adegbola interviews Dave Alexander, a digital marketing professional specializing in Google Ads.

They discuss the challenges of managing PPC campaigns, particularly focusing on a recent experience with a client where a campaign structure led to unexpected issues.

Dave shares insights on the importance of communication, teamwork, and learning from mistakes in the fast-paced world of digital marketing. He emphasizes the need for continuous research and adaptation to new best practices, especially with the rapid changes in technology and client expectations.

The conversation also touches on the significance of fostering a collaborative team environment and the impact of AI on PPC strategies.

Takeaways

• Always take a breath before responding to client concerns.
• Collaboration within teams can alleviate pressure during challenges.
• Understanding the client's market and product range is crucial.
• Mistakes can provide valuable learning opportunities.
• Research and staying updated on best practices is essential.
• Effective communication can prevent misunderstandings with clients.
• Utilizing team strengths can enhance campaign performance.
• AI and new features should be approached with caution and understanding.
• Building rapport within teams fosters a supportive work environment.
• PPC professionals should focus on driving quality traffic, not just conversions.

Chapters

00:00 Introduction to Dave Alexander and His Background

03:03 The Zombie Campaign Structure Explained

05:43 Identifying and Solving Campaign Issues

08:34 Client Reactions and Communication Strategies

11:31 Learning from Mistakes and Future Strategies

14:30 Advice for Handling Client Panic

17:24 The Importance of Collaboration Across Teams

23:03 Crafting Thoughtful Responses

26:21 Navigating Best Practices in PPC

29:11 Learning from Mistakes

33:20 Fostering Team Collaboration

40:32 The Crossover: From Court to Clicks

46:04 PLTP IntroOutro (22).mp4

Find Dave on LinkedIn

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd

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In this episode of PPC Live, Reva Minkoff shares her extensive experience in digital marketing, focusing on the importance of learning from mistakes in PPC campaigns.

She discusses a significant error made during a Performance Max campaign, how it was turned into a learning opportunity, and the importance of understanding client goals.

Reva emphasizes the need for a supportive environment where team members can share their failures and learn from them.

The conversation also touches on the challenges posed by AI in PPC and the necessity of maintaining control over campaigns to align with client expectations.

Takeaways:

• Learning from mistakes is crucial in digital marketing.
• Understanding client goals is key to successful PPC campaigns.
• Creating a supportive environment encourages team members to share failures.
• AI can introduce challenges in PPC that require careful management.
• Mistakes can lead to valuable learning opportunities.
• It's important to focus on what truly matters to clients.
• Communication with clients about mistakes can strengthen relationships.
• A structured QA process can help prevent errors in campaigns.
• Collaboration with other marketing teams enhances PPC effectiveness.
• Embracing a culture of learning from failures can drive success.

Chapters

00:00 Introduction to Reva Minkoff and Her Background

03:55 The Importance of Learning from Mistakes

07:54 Navigating Client Relationships and Expectations

11:58 Understanding Client Goals and Metrics

15:49 The Role of Collaboration in Marketing Success

19:20 Navigating Campaign Goals and Conversions

22:38 The Importance of Quality Assurance in Campaigns

24:30 Creating a Safe Environment for Mistakes

26:28 Learning from Failures and Client Goals

28:13 The Role of AI in PPC Campaigns

33:20 Reflections on a PPC Career Journey

Find Reva on LinkedIn

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd

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In this episode of PPC Live, Anu Adegbola speaks with Aaron Levy, a seasoned PPC expert, about his journey in the industry, the importance of learning from mistakes, and the impact of social media on professional reputation.

They discuss the challenges and opportunities presented by AI in PPC, emphasizing the need for purposeful marketing strategies. The conversation also highlights common mistakes in the PPC industry and concludes with key takeaways for listeners.

Takeaways:

• Social media can significantly impact professional reputation.
• AI tools require a modern campaign structure to be effective.
• Purposeful marketing is essential for success in PPC.
• Current industry mistakes include slapping AI on outdated strategies.
• Landing pages are crucial for PPC success and should be optimized.
• Understanding the purpose behind actions in PPC is vital.
• The importance of collaboration between PPC and CRO teams.
• Mistakes can lead to opportunities for learning and improvement.

00:00 Introduction and Background of Aaron Levy

02:46 The Importance of Context in Marketing

05:43 Golf: A Personal Passion and Its History

08:35 Learning from Mistakes in Marketing

11:29 The Google Alpha Incident

14:26 The Aftermath and Lessons Learned

17:18 The Dichotomy of Google and Advertisers

18:32 The Pressure of Advertising Performance

19:50 Navigating Changes at Google

20:55 The Impact of Public Scrutiny

21:53 Purposeful Communication in a Digital Age

23:48 Building Confidence Through Experience

26:34 Leveraging Influence for Change

32:29 Mistakes in AI Implementation

34:56 The Importance of Structure in Campaigns

Find Aaron on⁠ ⁠⁠LinkedIn⁠⁠ ⁠⁠

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd

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In this episode of PPC Live, Anu welcomes Matt Shenton from Croud, one of the biggest global agencies. Matt shares a candid story from his early career about overspending a client's budget and the valuable lessons he learned from that experience. They discuss the importance of accountability, client communication, and continuously monitoring campaign performance. Matt, who is also well-versed in AI and machine learning, offers insights into the current and future landscape of paid search, emphasizing that while AI tools are powerful, human expertise remains indispensable. The episode concludes with actionable advice for both seasoned and junior PPC professionals on navigating mistakes and leveraging AI effectively.

00:00 Introduction to PPC Live Podcast

00:46 Guest Introduction: Matt Shenton from Croud

01:46 Matt's Career Journey and Early Challenges

05:19 The Big Mistake: Overspending Incident

10:00 Lessons Learned and Advice for Juniors

13:39 Managing Teams and Delegating Responsibilities

16:13 Tailoring Responses to Mistakes

18:06 Ownership and Accountability in Mistakes

19:58 Common Industry Mistakes

21:54 AI Mistakes and Misconceptions

24:48 The Future of AI and Digital Marketing

29:12 Fun and Final Thoughts

Find Matt on⁠ LinkedIn⁠

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠ event is on August 14th or October 22nd

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In this episode of PPC Live The Podcast, formerly known as PPC Chat Roundup, host Anu introduces the podcast's new format where she brings PPC experts to share their insights. This week's guest is Gareth Westhead, a digital director with 18 years of industry experience. Gareth shares his first-hand experience of a major mistake he made early in his career.

He discusses the importance of not working in silos and ensuring that marketing efforts align with sales capabilities to avoid wasteful spending. Gareth emphasizes the need for thorough communication between marketing and sales teams and the value of testing and optimizing campaigns thoughtfully. The episode also explores broader industry insights and the evolving role of AI in PPC. Tune in to learn valuable lessons from Gareth's transparent and honest recounting of his journey.

00:00 Introduction to PPC Live The Podcast

00:37 Meet Gareth Westhead: Industry Veteran

04:34 Gareth's Biggest Mistake and Lessons Learned

07:23 The Importance of Communication Between Marketing and Sales

10:50 Reflecting on Mistakes and Moving Forward

15:01 Key Takeaways and Advice for Marketers

18:19 Celebrate Your Successes

18:54 Interrogating the Brief

20:10 Testing and Experimentation

22:54 Common Mistakes in Paid Media

25:28 The Role of AI in Marketing

29:12 The Future of Keywords

30:42 Fun and Final Thoughts

Find Gareth on ⁠⁠LinkedIn⁠⁠ ⁠

Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠ event is on August 14th or October 22nd

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In this episode of PPC Live, formerly known as PPC Chat Roundup, host Anu introduces the show's new format where she will bring PPC experts to discuss their biggest professional setbacks and how they turned them around.

Anu interviews Elisabetta Nicoli, also known as Betty, a seasoned paid media specialist. Betty shares a major mistake involving a targeting error in a PPC campaign and the surprising reactions from her team and clients.

The discussion covers how to manage and communicate errors, the importance of honesty in client relationships, and the value of creating an environment where team members feel comfortable admitting their mistakes.

Betty also emphasizes the prudent use of AI in PPC and the need for industry professionals to share their mistakes to foster learning and authenticity. The episode closes with a reminder to always double-check PPC settings and offers a sneak peek into upcoming PPC Live events.00:00 Introduction to PPC Live Podcast00:47 Meet Elisabetta Nicoli: PPC Expert06:13 Diving into the Mistake11:01 Handling the Aftermath16:30 Lessons Learned and Moving Forward17:26 The Importance of a Checklist18:27 Questioning Good Results20:06 Owning Your Mistakes21:23 Creating a Culture of Transparency24:26 Learning from Industry Mistakes27:12 The Role of AI in Digital Marketing30:00 Final Thoughts and Career Reflections33:04 Upcoming Events and Opportunities

Find Betty on ⁠LinkedIn⁠ ⁠

Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠ event is on July 31st or October 22nd

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Navigating PPC Pitfalls: Lessons from Facebook Ad Expert Sarah SalIn this episode of PPC Live, host Anu introduces the podcast's new format, bringing experts directly to the listeners.

Anu speaks with Sarah Sal, a renowned Facebook ad specialist, known for her engaging and often sarcastic takes on digital marketing. Sarah shares a story about how a sarcastic blog post nearly destroyed her lead generation on Facebook, emphasizing the importance of diversifying marketing channels. The conversation covers various topics, including AI's role in ad copy, common mistakes in Facebook ad management, and the significance of sharing failures as part of professional growth.

The episode also touches upon Sarah's career journey, and Anu concludes with details about upcoming PPC Live events and her new PPC mindset coaching program.

00:00 Introduction to PPC Live The Podcast

01:06 Meet Sarah Sal: Facebook Ad Specialist

02:36 The Matcha vs Coffee Debate

04:41 Discussing Major F-Ups in PPC

05:29 The Sarcasm Incident: A Costly Joke

12:40 Navigating Client Expectations and Budgeting

18:03 Email Issues and Targeting Problems

18:20 The Importance of Educational Content1

8:47 The Coffee Shop Analogy

19:21 Common AI and Facebook Ad Mistakes

21:56 The Persuasive Power of Personal Stories

24:16 The Pitfalls of AI in Advertising

26:15 The Value of Learning from Mistakes

30:10 The King and the Clown: A Marketing Lesson

32:22 Final Thoughts and Upcoming Events

Find Sarah on ⁠LinkedIn⁠ and her site⁠

Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠ event is on July 31st

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In this episode of 'PPC Live The Podcast,' host Anu welcomes Sarah Stemen to discuss the intricacies of paid search marketing. They delve into the challenges of working with various clients, the importance of recognizing and addressing mistakes, and the pitfalls of focusing solely on ROAS. Sarah shares her experiences, including a significant mistake involving store visits tracking, and offers advice on creating a safe space for junior marketers to experiment and grow. The episode also touches on the role of AI in PPC, the need for a well-rounded marketing approach, and the significance of discussing failures for personal and professional development.

00:00 Welcome to PPC Live The Podcast

00:39 Introducing Sarah Stemen

02:26 Sarah's Fashion Consultant Journey

05:28 The PPC Gals YouTube Channel

06:20 Discussing PPC F-Ups

07:00 Client Challenges and Lessons Learned

18:50 The Importance of Confidence in Your Career

19:14 Age and Authority in the Workplace

20:03 Documenting and Owning Mistakes

21:11 Real-Life Example of a Major Mistake

23:46 The Pitfalls of Focusing Solely on ROAS

26:11 Alternative Metrics to ROAS

28:45 The Role of AI in PPC

30:59 The Value of Discussing Mistakes

34:28 Fun and Final Thoughts

Find Sarah on LinkedIn and YouTube⁠

Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠ event is on July 31st

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

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