EP333 - When Consent Mode Kills Conversions ft Nils Rooijmans

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PPC Live The Podcast - The F*ck ups that led to Triumphs

Anu Adegbola

341 episodes

3 days ago

On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between. We shall share what the failure was and how we fully recovered, and set ourselves up for future success.

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EP333 - When Consent Mode Kills Conversions ft Nils Rooijmans

PPC Live The Podcast - The F*ck ups that led to Triumphs

42 minutes 21 seconds

1 month ago

EP333 - When Consent Mode Kills Conversions ft Nils Rooijmans

In this episode of PPC Live The Podcastt, host Anu Adegbola interviews PPC expert Nils Rooijmans, who shares his experiences with mistakes in Google Ads management. Nils discusses the importance of monitoring alerts from Google, the significance of proper onboarding for new clients, and the necessity of conversion tracking. He emphasizes the value of communication with clients during crises and the need for a culture of learning from mistakes in the PPC industry. The conversation also touches on common pitfalls in PPC management and strategies for effective campaign management.

Takeaways

Even experts make mistakes in PPC management.
Ignoring Google alerts can lead to significant issues.
Proper onboarding is crucial for new clients.
Root cause analysis helps prevent future mistakes.
Communication with clients is key during crises.
Conversion tracking is essential for successful campaigns.
Monitoring ad spend during peak times is critical.
Double counting conversions can inflate performance metrics.
Creating a culture of learning from mistakes is important.
Always be testing and adapting strategies.

Chapters

00:00 Introduction to Nils and His Expertise

06:38 The Digital Nomad Lifestyle

10:37 Mistakes in PPC Management

15:36 Client Relationships and Accountability

20:19 Fixing Issues and Learning from Mistakes

20:38 Navigating Google Ads Challenges

22:33 Crisis Management and Client Communication

24:35 Learning from Mistakes: Root Cause Analysis

25:00 The Importance of Conversion Tracking

26:00 Common Mistakes in PPC Management

29:51 The Role of Mistakes in Growth

31:03 Fostering a Culture of Learning

33:20 The Future of PPC: Adapting to Change

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PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: ⁠⁠PPC Live event⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

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