EP332 - 10K Down the Drain ft Boris Beceric

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PPC Live The Podcast - The F*ck ups that led to Triumphs

Anu Adegbola

341 episodes

3 days ago

On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between. We shall share what the failure was and how we fully recovered, and set ourselves up for future success.

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EP332 - 10K Down the Drain ft Boris Beceric

PPC Live The Podcast - The F*ck ups that led to Triumphs

37 minutes 3 seconds

1 month ago

EP332 - 10K Down the Drain ft Boris Beceric

In this episode of PPC Live The Podcast , host Anu Adegbola speaks with Boris Beceric about the importance of learning from mistakes in the PPC industry. Boris shares a significant error he made with URL parameters that led to wasted ad spend and discusses how effective communication with clients can mitigate the impact of mistakes.

The conversation emphasizes the need for guardrails to prevent future errors, the importance of taking ownership, and the value of testing strategies in PPC campaigns. Boris also highlights common mistakes in automation and the significance of sharing failures to foster a more authentic industry dialogue.

Takeaways

Mistakes are inevitable in the PPC industry.
Effective communication with clients is crucial when mistakes occur.
Implementing guardrails can help prevent future errors.
Taking ownership of mistakes is essential for personal growth.
Testing strategies should be done strategically and within budget constraints.
Never assume anything; always double-check your work.
Sharing mistakes can foster authenticity in the industry.
Automation should not be blindly accepted; evaluate recommendations critically.
The journey in PPC is as important as the destination.
Learning from failures is key to success in marketing.

Chapters

00:00 Introduction to Boris and His Expertise

03:04 The Importance of Clarity in Google Ads

05:56 Learning from Mistakes: Boris's Experience

08:45 Handling Mistakes with Clients

11:43 Mindset and Guardrails for Success

16:44 Taking Ownership of Mistakes

19:13 Strategic Testing in Marketing

22:52 Common Mistakes in Automation

27:13 The Importance of Sharing Failures

29:50 The Journey of Learning and Growth

Follow Boris on LinkedIn

Boris' EP on Bandcamp

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: ⁠PPC Live event⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

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