EP326 - When Best Practices Backfire ft Aashna Makin

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/d1/9b/99/d19b99fe-8d37-74de-305f-e1148968963c/mza_3029116450805203626.jpg/600x600bb.jpg

PPC Live The Podcast - The F*ck ups that led to Triumphs

Anu Adegbola

335 episodes

1 week ago

On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between. We shall share what the failure was and how we fully recovered, and set ourselves up for future success.

Marketing

Business

RSS

All content for PPC Live The Podcast - The F*ck ups that led to Triumphs is the property of Anu Adegbola and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/994871/994871-1759362406026-6334de156ae68.jpg

EP326 - When Best Practices Backfire ft Aashna Makin

PPC Live The Podcast - The F*ck ups that led to Triumphs

32 minutes 28 seconds

1 month ago

EP326 - When Best Practices Backfire ft Aashna Makin

Summary

In this episode of PPC Live, Anu Adegbola interviews Ashna Mackin, a senior paid ad specialist with extensive experience in managing campaigns across various industries. They discuss Ashna's early career mistakes, the importance of taking ownership of campaigns, and common errors in PPC management. The conversation emphasizes the need for transparency in the industry regarding mistakes and the significance of learning from them. Ashna shares valuable insights on navigating challenges in advertising and the importance of caring about the work being done.

Takeaways

Aashna emphasizes the importance of taking ownership of campaigns.
Never make significant changes on a Friday to avoid unmonitored errors.
Mismatched landing pages are a common issue in PPC.
Best practices should be adapted to the specific client context.
Transparency about mistakes can foster a supportive work environment.
Understanding the client's industry is crucial for effective PPC management.
Automation should not replace human oversight in advertising.
Mistakes are learning opportunities that should be openly discussed.
Caring about the campaigns leads to better outcomes.

Chapters

00:00 Introduction to Ashna Mackin

02:58 Early Career Mistakes and Lessons Learned

09:57 Navigating Mistakes in PPC Management

14:57 Common Errors in Advertising

20:59 The Importance of Discussing Mistakes

27:00 Final Thoughts and Advice

Find Aashna on ⁠LinkedIn

Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd

Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠