EP334 - When Location Targeting Goes Rogue ft Sophie Fell

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PPC Live The Podcast - The F*ck ups that led to Triumphs

Anu Adegbola

341 episodes

3 days ago

On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between. We shall share what the failure was and how we fully recovered, and set ourselves up for future success.

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EP334 - When Location Targeting Goes Rogue ft Sophie Fell

PPC Live The Podcast - The F*ck ups that led to Triumphs

35 minutes 21 seconds

1 month ago

EP334 - When Location Targeting Goes Rogue ft Sophie Fell

Summary

In this episode of PPC Live The Podcast , host Anu Adegbola speaks with PPC expert Sophie Fell about her significant mistake involving location targeting in a campaign. They discuss the importance of double-checking campaign settings, effective client communication when mistakes happen, and the common pitfalls in PPC campaigns.

Sophie emphasizes the need for humility and continuous learning in the fast-evolving PPC landscape, as well as fostering a culture of experimentation and learning within teams. The conversation also touches on the role of AI in PPC and the importance of maintaining fundamental practices even when using advanced tools like Performance Max.

Takeaways

Always double-check your campaign settings before launching.
Client communication is crucial when mistakes happen.
Learning from mistakes is part of growth in PPC.
AI tools like Performance Max require fundamental knowledge.
Fostering a culture of learning helps teams innovate.
Mistakes can lead to valuable lessons and improvements.
PPC practitioners must stay updated with industry changes.
Humility is essential in the ever-evolving PPC landscape.
Encourage team members to experiment and learn from failures.
Everyone in the industry makes mistakes, and that's okay.

Chapters

00:00 Introduction to Sophie Fell and Her Journey

04:05 The Campaign F-Up: A Lesson Learned

07:15 Client Reactions and Handling Mistakes

10:05 Post-Mortem: Analyzing the Error

13:08 Advice for Handling Campaign Mistakes

16:01 Final Takeaways and Best Practices

18:57 The Role of AI in Advertising

23:07 Embracing Failures and Learning

28:48 Creating a Culture of Accountability and Growth

35:13 Outro.mp3

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