After nearly six years and 341 episodes, PR After Hours comes to a close.
In this final regular episode, host Alex Greenwood reflects on the life of the show, what it set out to do, and why it’s time to set this chapter down with intention.
Launched in January 2020, PR After Hours was a place for plainspoken conversations about work, leadership, communication, and the realities of professional life.
The full archive will remain available, and from time to time Alex may post brief updates here when something genuinely fits the spirit of the show.
With gratitude to the guests, listeners, and to Mary McKenna, whose voice helped define PR After Hours from the very beginning.
Good night. It's been a pleasure. Please tip your bartender.
💰 Thinking about buying PR After Hours? The mic’s still warm, the brand’s strong, and the audience is loyal. Find out more here.
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Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.
Disclaimer: Opinions expressed on the podcast are solely those of Alex Greenwood and his guests. The views stated do not imply endorsement or policy of Alex's employer.
Every organization runs on an invisible subsidy.
It isn’t a budget line or a job title. It’s the quiet labor of the people who catch mistakes before they become crises, anticipate needs before they’re spoken, and hold systems together without recognition.
In this solo episode, Alex Greenwood reads his essay “The Competency Tax: Why the Most Capable Often Pay More,” Part Three of his Radical Competency series.
Using an unlikely but perfect example from pop culture, M*A*S*H’s Radar O’Reilly, Alex explores how radically competent people become indispensable, overused, and often invisible. Radar hears the helicopters first. He keeps the hospital running. And he quietly pays the price.
This episode is for:
High performers who are always “the one who handles it”
Leaders who rely on a few people to absorb chaos
Anyone who has felt their reliability slowly turn into expectation
Organizations that mistake dedication for infinite capacity
Key themes include:
What the “Competency Tax” really is
Why radical competency is rewarded with more work, not protection
The moral failure of extracting overcapacity from trusted people
What happens when the most capable person finally leaves
⚠️ Important note:
December 30, 2025 will be the final episode of PR After Hours.
That episode will explain what’s next, why this chapter is ending, and where this work is heading after five years.
Subscribe now and don’t miss the final show.
💰 Thinking about buying PR After Hours? The mic’s still warm, the brand’s strong, and the audience is loyal. Find out more here.
📬 Subscribe & Share:
If this episode struck a nerve—or made you rethink your last campaign—share it with a colleague. And don’t forget to subscribe to Alex’s newsletter All the Fits That’s News for more smart takes on branding, media, and marketing.
CLICK HERE TO SAVE 50% OFF YOUR SUBSCRIPTION. OFFER ENDS Dec. 31, 2025!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.
Disclaimer: Opinions expressed on the podcast are solely those of Alex Greenwood and his guests. The views stated do not imply endorsement or policy of Alex's employer.
Alex discusses the frustrations of copyright issues faced by podcasters, particularly with Spotify, and transitions into a deeper exploration of 'rage bait'—a tactic used to provoke strong emotional reactions online.
He explains how rage bait operates, its implications for organizations, and the importance of strategic silence in response to provocations.
You could say this episode is ALL THE RAGE.
Visit the website: PRAfterHours.com
💰 Thinking about buying PR After Hours? The mic’s still warm, the brand’s strong, and the audience is loyal. Find out more here.
📬 Subscribe & Share:
If this episode struck a nerve—or made you rethink your last campaign—share it with a colleague. And don’t forget to subscribe to Alex’s newsletter All the Fits That’s News for more smart takes on branding, media, and marketing.
CLICK HERE TO SAVE 50% OFF YOUR SUBSCRIPTION. OFFER ENDS Dec. 31, 2025!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.
Disclaimer: Opinions expressed on the podcast are solely those of Alex Greenwood and his guests. The views stated do not imply endorsement or policy of Alex's employer.
This episode of PR After Hours is all about storytelling, not the soft, hand-wavy kind, but the kind that actually works.
My guest is Tom Mulligan, longtime PR After Hours favorite and a sharp thinker on how stories drive persuasion, especially in sales, marketing, and leadership. We dig into what it really means to flip the script when you’re trying to engage an audience, whether that audience is a client, a boardroom, or a reader.
We talk about why every good story needs a clear ending, not just a strong opening, and how too many pitches fall apart because the storyteller hasn’t decided where they’re going. Tom pulls examples from books, real-world sales conversations, and his own writing to show how structure creates confidence.
We also get into AI, specifically its role as an editor rather than a creator. If you want honesty, Claude will give it to you, mercilessly. We discuss why AI works best as an additive tool, helping sharpen structure, expose weak spots, and force clarity, rather than pretending it can replace judgment or voice.
Along the way, we cover:
Why storytelling is a sales skill, not a creative indulgence
How knowing the ending changes everything that comes before it
The difference between subtractive and additive storytelling
What AI does well, what it does badly, and why it doesn’t care about your feelings
How to use structure as a form of respect for your audience
And because it’s the season, Tom’s short story “Dusty Boxes”, which is destined to be a Christmas classic, is available to read here:
https://substack.com/home/post/p-181930222
Smart, practical, and just opinionated enough to be useful, this is an episode for anyone who tells stories for a living, or needs to get better at it fast.
Pour a drink. Press play.
WATCH THE VIDEO INTERVIEW HERE.
💰 Thinking about buying PR After Hours? The mic’s still warm, the brand’s strong, and the audience is loyal. Find out more here.
📬 Subscribe & Share:
If this episode struck a nerve—or made you rethink your last campaign—share it with a colleague. And don’t forget to subscribe to Alex’s newsletter All the Fits That’s News for more smart takes on branding, media, and marketing.
CLICK HERE TO SAVE 50% OFF YOUR SUBSCRIPTION. OFFER ENDS Dec. 31, 2025!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.
Disclaimer: Opinions expressed on the podcast are solely those of Alex Greenwood and his guests. The views stated do not imply endorsement or policy of Alex's employer.
In this episode, Alex Greenwood reflects on the successes of the PR After Hours podcast, sharing insights from Spotify's 2025 Wrapped for Creators.
He discusses significant audience growth, engagement metrics, and the top episodes of the year. As the podcast approaches a hiatus, Alex expresses gratitude to listeners and shares personal updates, including his plans for the future and the importance of balancing work and personal life.
💰 Thinking about buying PR After Hours? The mic’s still warm, the brand’s strong, and the audience is loyal. Find out more here.
📬 Subscribe & Share:
If this episode struck a nerve—or made you rethink your last campaign—share it with a colleague. And don’t forget to subscribe to Alex’s newsletter All the Fits That’s News for more smart takes on branding, media, and marketing.
CLICK HERE TO SAVE 50% OFF YOUR SUBSCRIPTION. OFFER ENDS Dec. 31, 2025!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.
Disclaimer: Opinions expressed on the podcast are solely those of Alex Greenwood and his guests. The views stated do not imply endorsement or policy of Alex's employer.
Rob Ashton returns to unpack what AI is really doing to our writing and our brains. We explore why so much communication advice still rests on shaky pseudoscience, how AI can help us write better, and where it quietly makes us worse.Rob explains why human connection still matters more than ever, even as tools get smarter, and why “more information” often means less understanding.
We also push into some uncomfortable territory: Is AI making us more productive, or simply flooding the world with text nobody reads?Along the way, we touch on the analog writing movement, why radical competency matters in the age of automation, and how to use AI creatively without letting it steal your thinking.
If you care about writing, communication, or how technology shapes what we believe, this one’s worth your time.
Connect with Rob
Mentioned
Previous Appearances
💰 Thinking about buying PR After Hours? The mic’s still warm, the brand’s strong, and the audience is loyal. Find out more here.
📬 Subscribe & Share:
If this episode struck a nerve—or made you rethink your last campaign—share it with a colleague. And don’t forget to subscribe to Alex’s newsletter All the Fits That’s News for more smart takes on branding, media, and marketing.
CLICK HERE TO SAVE 50% OFF YOUR SUBSCRIPTION.
Disclaimer: Opinions expressed on the podcast are solely those of Alex Greenwood and his guests. The views stated do not imply endorsement or policy of Alex's employer.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.
America has long been the place where big ideas take root. Now we may be watching that advantage slip through our fingers.
This week, we get into the growing brain drain hitting U.S. universities and research labs. Scientists are weighing whether to stay or leave, and they’re not doing it quietly. Political meddling, unstable funding and a rising sense that the work just isn’t valued here anymore are pushing some of our brightest minds toward Europe and beyond.
We talk about what happens when a country that once attracted the world’s talent starts driving it away. How does it hit innovation, economic leadership, national security and the everyday lives of people who never set foot in a lab?
If you care about the future of American competitiveness—and the stories behind the headlines—you’ll want to hear this one.
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🎧 Listen on Apple Podcasts, Spotify, or wherever you get your podcasts! You can also listen right on our site.
🎙️ Read the original essay on All the Fits That’s News on Substack. ☕ Keep your coffee hot and your PR thinking cool at PRAfterHours.com.
💰 Thinking about buying PR After Hours? The mic’s still warm, the brand’s strong, and the audience is loyal. Find out more here.
📬 Subscribe & Share:
If this episode struck a nerve—or made you rethink your last campaign—share it with a colleague. And don’t forget to subscribe to Alex’s newsletter All the Fits That’s News for more smart takes on branding, media, and marketing.
CLICK HERE TO SAVE 50% OFF YOUR SUBSCRIPTION.
Disclaimer: Opinions expressed on the podcast are solely those of Alex Greenwood and his guests. The views stated do not imply endorsement or policy of Alex's employer.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.
Most of us tear through books like we are trying to win a race, then wonder why none of it sticks. In this episode, Alex breaks down how to read with intention so the ideas actually stay with you.
He shares practical steps to preview a book, read actively, mark what matters, and revisit ideas before they fade. He also talks about his own shift from fiction to nonfiction, influenced by writers like Robert Greene and Scott Galloway, and why that change has sharpened how he thinks and works.
You will learn:
• Why fast reading is not the same as real reading
• How a ten second preview shapes retention
• Simple ways to mark, question, and paraphrase ideas
• How spaced repetition moves information into long term memory
• Why your reading environment matters more than you think
• The power of turning what you read into your own words
If you want to read less like a tourist and more like someone who plans to use what they learn, this one is for you.
🎙️ Read the original essay on All the Fits That’s News on Substack.
☕ Keep your coffee hot and your PR thinking cool at PRAfterHours.com.
💰 Thinking about buying PR After Hours? The mic’s still warm, the brand’s strong, and the audience is loyal. Find out more here.
📬 Subscribe & Share:
If this episode struck a nerve—or made you rethink your last campaign—share it with a colleague. And don’t forget to subscribe to PR After Hours and Alex’s newsletter All the Fits That’s News for more smart takes on branding, media, and marketing.
CLICK HERE TO SAVE 50% OFF YOUR SUBSCRIPTION.
📩 We want to hear from you: How has your relationship with sleep changed over time? 🎤 Send a short MP3 voice memo here — we may feature it on a future episode!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.
For years, Alex thought one-on-one meetings were a colossal waste of time. Too much talk, not enough doing. But somewhere between running his own PR practice and leading teams at a major university, he realized he’d been missing something big.
In this episode, Alex shares how his view of one-on-ones completely flipped—from pointless to powerful—and why these conversations can be the most productive, clarifying, and human hour of your week.
You’ll hear:
How to make one-on-one meetings actually worth the time
The difference between managing up, down, and sideways
Why “walk-and-talk” meetings beat sitting across a desk
A smart reminder from Alex’s colleague Darren about peer-to-peer check-ins
Whether you’re leading a team, reporting to one, or just trying to keep your compass pointed in the right direction, this one’s worth a listen.
🎙️ Read the original essay on All the Fits That’s News on Substack.
☕ Keep your coffee hot and your PR thinking cool at PRAfterHours.com.
💰 Thinking about buying PR After Hours? The mic’s still warm, the brand’s strong, and the audience is loyal. Find out more here.
📬 Subscribe & Share:
If this episode struck a nerve—or made you rethink your last campaign—share it with a colleague. And don’t forget to subscribe to PR After Hours and Alex’s newsletter All the Fits That’s News for more smart takes on branding, media, and marketing.
CLICK HERE TO SAVE 50% OFF YOUR SUBSCRIPTION.
📩 We want to hear from you: How has your relationship with sleep changed over time? 🎤 Send a short MP3 voice memo here — we may feature it on a future episode!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.
After five years and more than 330 episodes, we’ll soon be closing the “virtual lounge,” aka PR After Hours.
Click here to learn more or contact Alex.
In this episode of PR After Hours, host Alex Greenwood discusses the 'solo contributor trap,' where top performers are promoted into management roles for which they are unprepared.
He explores the implications of this phenomenon, including the costs to organizations and the lack of alternative career paths for individual contributors. The conversation emphasizes the need for better support systems and recognition of different career trajectories in the workplace.
📬 Subscribe & Share:
If this episode struck a nerve—or made you rethink your last campaign—share it with a colleague. And don’t forget to subscribe to PR After Hours and Alex’s newsletter All the Fits That’s News for more smart takes on branding, media, and marketing.
CLICK HERE TO SAVE 50% OFF YOUR SUBSCRIPTION.
📩 We want to hear from you: How has your relationship with sleep changed over time? 🎤 Send a short MP3 voice memo here — we may feature it on a future episode!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.
Alex talks with his brother, Chief (ret.) Clint Greenwood, about the distinctive mindset of first responders—their worldview shaped by crisis, camaraderie, and an often dark sense of humor.
Together, they explore how leaders and communicators can better understand and work with emergency professionals by earning their trust before a crisis hits.
The discussion offers practical insights on:
This candid conversation sheds light on leadership, resilience, and the power of preparation when lives and reputations are on the line.
It's also about the bond between two brothers.
Listen now at: prafterhours.com or wherever you get your podcasts.
***Watch the video here on All the Fits That's News.***
Be sure to check out our episode featuring PR veteran and author Marc Whitt!Pick up his book here.
📬 Subscribe & Share: If this episode struck a nerve—or made you rethink your last campaign—share it with a colleague. And don’t forget to subscribe to PR After Hours and Alex’s newsletter All the Fits That’s News for more smart takes on branding, media, and marketing.
CLICK HERE TO SAVE 50% OFF YOUR SUBSCRIPTION.
📩 We want to hear from you: How has your relationship with sleep changed over time? 🎤 Send a short MP3 voice memo here — we may feature it on a future episode!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.
Are you drowning in “to-dos” that don’t actually move the needle? In this episode, Alex Greenwood breaks down how the 80/20 rule—Pareto’s Principle—can rescue PR pros from busywork hell. Learn why most press releases, vanity rankings, and ribbon cuttings belong in the bottom 80%, and how to focus on the few efforts that truly build trust, awareness, and credibility.
🎧 Listen and discover why doing less might just get you more.
📬 Subscribe & Share: If this episode struck a nerve—or made you rethink your last campaign—share it with a colleague. And don’t forget to subscribe to PR After Hours and Alex’s newsletter All the Fits That’s News for more smart takes on branding, media, and marketing.
CLICK HERE TO SAVE 50% OFF YOUR SUBSCRIPTION.
📩 We want to hear from you: How has your relationship with sleep changed over time? 🎤 Send a short MP3 voice memo here — we may feature it on a future episode!
Be sure to check out our episode featuring PR veteran and author Marc Whitt!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Am
Alex Greenwood reflects on his journey with the PR After Hours podcast, sharing insights from his five-year experience, and shares an important announcement for fans and friends of the show.
CLICK HERE TO WATCH THE VIDEO.
📬 Subscribe & Share: If this episode struck a nerve—or made you rethink your last campaign—share it with a colleague. And don’t forget to subscribe to PR After Hours and Alex’s newsletter All the Fits That’s News for more smart takes on branding, media, and marketing.
CLICK HERE TO SAVE 50% OFF YOUR SUBSCRIPTION.
Email Alex a voice mail -- just send an MP3 (you can probably record it on your smartphone) with your first name, city, and brief questions here. Alex will play your message on the show and do his best to answer your questions or comments.
Shy? If you would prefer not to record your voice, just email the question with your first name and city here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.
Ever spent hours “perfecting” a press release only to end up with lifeless copy nobody remembers? In this episode, Alex Greenwood breaks down The Law of Diminishing Returns in PR—and why chasing perfection often burns more time than it buys credibility.
Learn why your seventh edit adds nothing, how committees kill quotes, and when “good enough” is actually great.
💡 Perfectionism is polishing the doorknob while the house is on fire.
Listen now and reclaim your time, your message, and your sanity.
📬 Subscribe & Share: If this episode struck a nerve—or made you rethink your last campaign—share it with a colleague. And don’t forget to subscribe to PR After Hours and Alex’s newsletter All the Fits That’s News for more smart takes on branding, media, and marketing.
CLICK HERE TO SAVE 50% OFF YOUR SUBSCRIPTION.
📩 We want to hear from you: How has your relationship with sleep changed over time? 🎤 Send a short MP3 voice memo here — we may feature it on a future episode!
Email Alex a voice mail -- just send an MP3 (you can probably record it on your smartphone) with your first name, city, and brief questions here. Alex will play your message on the show and do his best to answer your questions or comments.
Shy? If you would prefer not to record your voice, just email the question with your first name and city here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.
We’re back with a new season—and we’re opening strong. Alex sits down once again with Marc C. Whitt, one of the most respected voices in public relations, to dig into his brand-new book Takeaways: Ideas, Strategies, and Encouragement for the Nonprofit Public Relations Professional.
Marc doesn’t just talk tactics—he unpacks what it means to treat PR as a calling, not just a job. From navigating ethical dilemmas to building authentic trust, from gratitude to community engagement, this conversation is packed with lessons that will resonate far beyond the nonprofit world.
If you’ve ever wondered how to practice PR with both skill and purpose, this episode sets the tone for an informative, inspiring—and yes, entertaining—Season 12 of PR After Hours.
Get The Book here. Visit Marc's website here.
FULL SHOW NOTES & LINKS at prafterhours.com.
📬 Subscribe & Share: If this episode struck a nerve—or made you rethink your last campaign—share it with a colleague. And don’t forget to subscribe to PR After Hours and Alex’s newsletter All the Fits That’s News for more smart takes on branding, media, and marketing.
CLICK HERE TO SAVE 50% OFF YOUR SUBSCRIPTION.
📩 We want to hear from you: How has your relationship with sleep changed over time? 🎤 Send a short MP3 voice memo here — we may feature it on a future episode!
Email Alex a voice mail -- just send an MP3 (you can probably record it on your smartphone) with your first name, city, and brief questions here. Alex will play your message on the show and do his best to answer your questions or comments.
Shy? If you would prefer not to record your voice, just email the question with your first name and city here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.
On Sept 18, 2025 we’re back for SEASON 12, and we’re starting strong: Marc Whitt joins us to talk about his brand-new book TAKEAWAYS.
If you’re in nonprofit #PR, this one’s for you: real-world insights, hard-earned lessons, and a few stories that will make you rethink how you do the work.
Don’t miss the premiere Thursday, Sept. 18. Hit play, take notes, and get ready to sharpen your game. Get it wherever you get your podcasts, or visit PRAfterHours.com.
In the Season 11 finale of "PR After Hours," host Alex Greenwood shares personal insights and reflections on the show's journey, shaped by listener feedback.
Tune in to discover how personal stories and listener engagement are driving the evolution of the show, and what exciting changes are on the horizon. Don't miss this candid look behind the scenes of "PR After Hours."
SEASON 12 STARTS IN SEPTEMBER!
CONNECT:
📬 Subscribe & Share: If this episode struck a nerve—or made you rethink your last campaign—share it with a colleague. And don’t forget to subscribe to PR After Hours and Alex’s newsletter All the Fits That’s News for more smart takes on branding, media, and marketing.
📩 We want to hear from you: How has your relationship with sleep changed over time? 🎤 Send a short MP3 voice memo here — we may feature it on a future episode!
Email Alex a voice mail -- just send an MP3 (you can probably record it on your smartphone) with your first name, city, and brief questions here. Alex will play your message on the show and do his best to answer your questions or comments.
Shy? If you would prefer not to record your voice, just email the question with your first name and city here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.
In this episode, Alex sits down with Hernan Tagliani—bestselling author, multicultural marketing expert, and president of Tagliani Multicultural—to unpack why so many companies are missing one of the biggest growth opportunities of our time: engaging multicultural consumers, particularly the U.S. Hispanic market.
With nearly 20 years of experience advising Fortune 500 companies, Hernan shares the myths that hold brands back, the outdated strategies that no longer work, and what it really takes to connect with today’s diverse audience. From actionable campaign strategies to hard truths about marketing complacency, this is a must-listen for any leader who wants to stay relevant—and profitable—in a changing marketplace.
🎧 In This Episode, You’ll Learn:
• Why a “total market approach” is no longer enough
• Four common myths about Hispanic consumers—and the reality
• How fear and outdated assumptions stall multicultural marketing
• What “cultural relevance” really looks like in campaigns
• Practical steps brands can take to engage diverse audiences authentically
• Why ignoring multicultural consumers could be your brand’s Blockbuster moment
🧠 Guest Bio – Hernan Tagliani
Hernan Tagliani is a multicultural marketing and communications expert, bestselling author of Multicultural Mainstream, and founder of Tagliani Multicultural—one of the fastest-growing independent agencies in the U.S. His agency specializes in helping brands authentically reach Hispanic consumers and drive ROI through culturally intelligent strategies. Hernan is a recognized thought leader featured in Adweek, Entrepreneur, Forbes, and more.
🔗 Resources & Links:
• Learn more about Hernan’s agency: Tagliani Multicultural
• Get the book: Multicultural Mainstream: The Power of Hispanics in Consumer Marketing
• Follow Hernan on LinkedIn: linkedin.com/in/hernantagliani
• PR After Hours Website: PRAfterHours.com
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Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.
What do you do when your CEO and Chief People Officer get caught canoodling—sans spouses—on a Coldplay kiss cam? If you’re Astronomer, apparently you hire Gwyneth Paltrow to crack a few jokes and hope everyone forgets.
It probably didn’t work.
In this episode of PR After Hours, Alex breaks down how a non-oppositional crisis can become an oppositional one overnight—all thanks to a tone-deaf attempt to “ride the zeitgeist.”
We’ll talk about what they should’ve done instead, why you can’t Goop your way out of bad leadership, and the simple crisis comms rule they ignored.
Then we shift gears into complexity creep—why tech, especially AI, keeps promising simplicity but somehow makes everything harder. If you’ve ever wondered why the “future of work” feels more chaotic than streamlined, this one’s for you.
🔹 PR stunts that make a mess worse
🔹 The difference between non-oppositional and oppositional crises
🔹 The one thing they should have done to end the scandal
🔹 How complexity creep is undermining AI’s big promises
Listen now for a double shot of PR lessons and a reality check on tech hype.
📬 Subscribe & Share: If this episode struck a nerve—or made you rethink your last campaign—share it with a colleague. And don’t forget to subscribe to PR After Hours and Alex’s newsletter All the Fits That’s News for more smart takes on branding, media, and marketing.
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Email Alex a voice mail -- just send an MP3 (you can probably record it on your smartphone) with your first name, city, and brief questions here. Alex will play your message on the show and do his best to answer your questions or comments.
Shy? If you would prefer not to record your voice, just email the question with your first name and city here.
Subscribe!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.