We invited Ben Guttmann, author of Simply Put, on the podcast. It's a book about how to intentionally design simple, clear and effective messages.
Ironically, getting simple is not necessarily easy. His book is a great guide, with practical, actionable tips, anectodes, and research behind the ideas.
In 30 minutes, Ben took us on a tour of the challenges, benefits and cornerstones of designing messages that can rise above the noise and hit home. We covered these topics and others:
You can connect with Ben and download the first chapter of Simply Put for free at BenGuttmann.com. Also check out the Resources page for a tool that can help you write more simply.