Is ChatGPT a threat or opportunity for creative and knowledge-driven fields like PR and journalism?

We invited two PR pros and  an AI wonk / entrepreneur to help us understand what is happening and where things are going.  Host Bob Geller moderated the discussion with these panelists:

• Mark Prindle, Director, Fusion PR
• Diana Bost, Director, Fusion PR
• Stefano Pacifico, CEO and Co-founder of Epistemic AI, a company that uses AI for drug discovery

It was a lively and wide ranging conversation.  The participants covered these points and others:

• Real-world PR use cases for ChatGPT today
• Pitfalls of ChatGPT
• State of AI, how far off is Artificial General Intelligence?
• Impact on AI vendor landscape
• How PR teams can responsibly harness its power
• Other generative AI solutions

Please contact bob.geller@fusionpr.com to offer feedback, and suggest topics and podcast guests.  Thanks for tuning in!