Last time the podcast covered ChatGPT and its impact on PR, media and other fields. In this episode, we invited a panel of experts to discuss the adoption of LLM, generative, and other forms of AI in PR. Two vendors and a PR tech blogger spoke at length about challenges, opportunities and use cases.  Host Bob Geller moderated the session which, included

• Frank Strong, CEO of Sword & the Script Media
• Zach Cutler, Co-Founder, CEO & Chairman at Propel
• Tressa Robbins, Vice President of Customer Onboarding, Burrelles

We covered these points and others:

• PR tech vendor landscape, adoption of AI
• AI to generate & analyze content, monitor media, and hone and target pitches
• Challenges

• Will AI take your job away?
• Avoiding quality pitfalls, ensuring responsible usage 
• Where are we going with AI in PR?
• Current and emerging use cases

Thanks for tuning in! And thank you, panel, for sharing your insights with PR, Done & Doner.

For more information or to suggest guests or topics, please email bob.geller@fusionpr.com