This is a special episode covering the situation in Israel, recorded one month after the terrible attack.

It is a time of tragedy and strong emotions; and it is not always clear how to best respond - how should companies communicate? Should they get politcial and react to anti-Israel sentiment?

We invited guests who work on the ground in the Israeli tech community, a Fusion PR partner and a client:

• Yotam Gutman: cyber marketing and business development consultant
• Shai Alani, VP marketing, Aporia

It was an intense, wide ranging and sometimes emotional discussion that sought answers to these questions:

• Impact on lives, families and the tech community
• How to best respond and communicate
• What should the message be to employees, customers, investors and the world?
• Thoughts on the US reaction

Also, Shai Alani spoke about an effort organized by Israeli marketing executives to bring stories to the media and counter anti-Israel narratives. If you want to find out more, and help, please contact Shai on LinkedIn.

Thanks, Shai and Yotam! Stay safe and strong.