It was great having Kourtney Jason on the podcast. She was an entertainment journalist before launching and growing book publicity and digital marketing agency Pacific and Court.

Kourtney offered advice on how to improve media relations and results.

We discussed top tips, such as:

• How to succeed in a changing media landscape.
• The growth of alternative media channels, and how to best identify and pursue them.
• Honing outreach based on timing, freelance vs. staff writers, headline consideration.
• Thinking outside the email pitch box
• A new media opportunity alerting service
• Hacks for finding journo emails
• The importance of research to understand an outlet's voice.

Thank you, Kourtney, for sharing your insight with our audience, and thanks , listeners, for tuning in. You can reach Kourtney at:

kourtney@pacificandcourt.com