In this episode, digital marketing consultant Neal Schaffer joined the podcast to discuss setting the social media agenda for 2025.

We talked about his new book, Digital Threads , and the importance of taking a digital-first approach in marketing. The conversation covered these points and others:

• Putting the SES (search, email and social media) cornerstones in place.
• Advice for PR teams
• The most critical piece of advice for social media success.
• Should you stay or should you go now? (The incursion of politics into social media - which networks to leave behind and which to join or double down on?)

Neal, I have truly enjoyed our collaboration over the years. Thanks for joining the podcast and sharing your insights.

Everyone, please check out his sitehttps://nealschaffer.com/to learn about Neal's services and books.