In this episode we welcome back Co-Communications founder and CEO Stacey Ross Cohen. Stacey is an accomplished PR pro, an educator and also an author; we discussed her books Brand Up and Brand Up 2.0 before launching into the topic at hand: how to best adapt to the many changes rocking the PR world.

It was a lively chat. We compared notes on what's happening, implications for the field, and offered advice for agency and internal comms teams. There are a number of challenges - but each presents new opportunities, too:

• AI: how is it helping, hurting, what should PR teams do?
• Changes in media landscape, blurring lines of paid and earned.
• Emergence of alternative media channels.
• The importance of thinking holistically, and integration with other marketing channels.
• Measuring and achieving the results that really count.

Thanks for tuning in! And thank you, Stacey, for sharing your insights.