Host Bob Geller spoke with Stacey Ross Cohen recently about her new book, Brand Up (co-authored by Jason Shaffer and Alan Katzman), and the personal and company branding connection.

Stacey is an accomplished PR pro and entrepreneur who earned her stripes on Madison Avenue and at major TV networks before launching and growing her own agency, Co-Communications.  She is a frequent speaker at TedX and industry conferences.

We discussed the challenges and opportunities in personal branding, from the junior employee to the C-suite, covering these topics and others:

• Why it’s important to get started early on in personal branding
• The CEO as a brand asset
• Countering personal branding misperceptions
• The 3Ds of personal branding: discovery, development, and delivery
• Magnetic content: why you need to be your own communications channel
• How to encourage employees to advocate for the company brand
• Should brands get political?
• Managing the tension between personal branding and your work

Thanks for tuning in! And thank you, Stacey, for sharing your insights.