Invention in PR and why an appreciation for the absurd is an essential skill, according to Adam Ritchie, author of "Invention in PR"

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PR Profiles

Agility PR Solutions

34 episodes

9 hours ago

We think PR is the most formidable, dynamic, and rewarding field there is and we want to introduce our audience to some of our favorite powerhouses in the industry. Get to know some of the top minds in the PR and communications industry in a series of short interviews. New episodes of PR Profiles will be released on the first Thursday of every month. Head over to https://www.agilitypr.com/prprofiles/ for all the episodes and show notes. Presented by Agility PR Solutions.

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Invention in PR and why an appreciation for the absurd is an essential skill, according to Adam Ritchie, author of "Invention in PR"

PR Profiles

17 minutes 4 seconds

2 years ago

Invention in PR and why an appreciation for the absurd is an essential skill, according to Adam Ritchie, author of "Invention in PR"

Adam Ritchie, principal at Adam Ritchie Brand Direction and author of "Invention in PR", joined us for Episode 23 of PR Profiles. “Creative PR with a capital C, which we call inventive PR or invention-first PR, is where you’re literally coming up with the product or the service [for a brand] that you, as a PR pro, know will be a home run,” says Adam.

Head over to www.agilitypr.com/prprofiles for the full show notes.

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