Stephanie Wight, Vice President of Media Relations at CURA Strategies, joined us for Episode 32 of PR Profiles. On this episode, Stephanie shares how communicators and healthcare professionals can responsibly use generative AI to augment, but not replace their work with clients and patients, and how communications can assist in helping policy catch up with innovations in healthcare for better patient care.
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Brandon Wilson, President and CEO of Wilbron Inc. joined us for Episode 31 of PR Profiles. On this episode, Brandon discusses what the agency’s guiding star, 'for good', means and how it determines everything they do, from which clients they represent to which projects they take on.
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Wendy J. Roundtree, founder and Lead Strategist at Jarel Communications, joined us for Episode 30 of PR Profiles. On this episode, Wendy shares why your PR campaign must consider the four bottom lines of business—profit, people, planet, and community—to be successful and resonate with your audience.
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Melissa Orozco, founder and Chief Impact Strategist at Yulu PR, joined us for Episode 29 of PR Profiles. On this episode, Melissa shares the story behind creating ‘Impact Relations’ and how its principles can be used to build authentic initiatives that resonate with your audience and bring about positive, long-term change.
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Ira Gostin, founder of investor relations agency G8 Strategies, joined us for Episode 28 of PR Profiles. On this episode, Ira breaks down investor relations from a communications perspective and teaches you how to tell a story that resonates with shareholders. --
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Nick Lee-Rogers, Head of Experiential at Hatch, a Leeds-based PR agency joined us for Episode 27 of PR Profiles. On this episode, Nick debunks some experiential marketing myths and shares why now is the time for brands to be brave and bold! --
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Anan Abu Rmieleh, Director of Communications at Leaders International joined us for Episode 26 of PR Profiles. On this episode, Anan discusses how designing a good “product” is just as important in the nonprofit sector as any other—and why you should involve communications in the design stage.
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Yaneiza Echezarraga, Co-Founder of boutique agency, Twin Minds Media, joined us for Episode 25 of PR Profiles. On this episode, Yaneiza shares her tips for helping brands and other PR agencies go beyond “cookie-cutter” campaigns to reach the U.S. Hispanic market in authentic ways. -- Head over to www.agilitypr.com/prprofiles for the full show notes. -- Follow Agility PR Solutions on Twitter and LinkedIn. Follow Twin Minds Media on Twitter. Follow Yaneiza on LinkedIn.
Michelle Egan, 2023 PRSA Chair, returned to the show to join us for Episode 24 of PR Profiles. On this episode, Michelle proudly shares PRSA’s new three-year plan, which has a powerful North Star of "a community of ethical communications professionals building for tomorrow today." The plan is anchored on three pillars: Build, Influence, and Evolve, which will guide creation of an innovative, influential community committed to ethical practices.
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Adam Ritchie, principal at Adam Ritchie Brand Direction and author of "Invention in PR", joined us for Episode 23 of PR Profiles. “Creative PR with a capital C, which we call inventive PR or invention-first PR, is where you’re literally coming up with the product or the service [for a brand] that you, as a PR pro, know will be a home run,” says Adam.
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Amy Forsythe, Public Affairs Officer at the U.S. Navy Reserve joined us for Episode 22. Listen to Amy chat with host Richard Carufel about working with international media, the value of aligning PR with HR, empowering the right spokespeople and influencers to uphold a brand's legacy, and much more!
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Duyen "Jen" Truong, Senior Vice President, PR Operations at Sage Communications joined us for Episode 21. Listen as Duyen talks about her path to PR, her passion for paving the way for other women in the industry, and how PR can help fix the misconceptions about the public sector, and much more.
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Anna Crowe, founder and CEO of Crowe PR, joined us for Episode 20 of PR Profiles. Listen as Anna talks proving ROI, long-term thinking, and how successful PR campaigns are built on authentic storytelling and aligning with organizational goals.
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Oliver S. Schmidt, CEO of C4CS, joined us for Episode 19 of PR Profiles. Listen as Oliver shares need-to-know information for each phase of a crisis, discusses the importance of media monitoring, and talks about why you can't successfully make it out the other side of a crisis without considering internal communications.
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Brooke Gabbert, Director of Communications at Study.com, joined us for Episode 18 of PR Profiles. Listen as Brooke discusses the tenets of PR and media relations (no matter your industry), the opportunity that is internal communications, and why she thinks digital literacy is a must have skill for up-and-coming PR pros.
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Arleigh Vasconcellos, Founder and Managing Director of The Agency, a Calgary-based strategic communications firm specializing in serving clients at the intersection of technology and B2B, joined us for Episode 17 of PR Profiles. Listen as Arleigh discusses the challenges of communicating the technical benefits of B2B services, her expertise in this niche, and much more!
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Darryl E. Owens, Associate Vice President of Community and Engagement at Beacon College joined us for Episode 16 of PR Profiles. Watch now to hear Darryl share his views on the journalist-PR relationship, his mission to empower families of neurodivergent children through the television show "A World of Difference" and much more!
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Today we have a special episode of PR Profiles! We are interrupting our regularly scheduled programming to bring you some bonus content in celebration of 75 years of the Public Relations Society of America. This episode we are joined by Dr. Felicia Blow, 2022 PRSA Chair, and Associate Vice President for Development at Hampton University to learn more about the creation of the limited-edition volume, "75 Years of Impact and Influence: People, Places & Moments in Public Relations History".
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Bradley Akuburio, a partner at Bully Pulpit Interactive, joined us for Episode 15 of PR Profiles. Listen now to hear Bradley's perspective on living out company values, earning—and losing—your credibility as a PR professional, and why CEOs are expected to take a stance on societal issues.
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Lindsey Groepper, president of BLASTmedia, joined us this month for Episode 14 of PR Profiles. Watch the full episode to learn how to position PR as an essential tool for achieving business goals, why PR budget cuts hurt brand perception, and how your brand’s narratives in the media should be influenced by more than just press releases.
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