Why you have to go beyond ‘cookie-cutter’ campaigns to reach the U.S. Hispanic market, according to Yaneiza Echezarraga

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PR Profiles

Agility PR Solutions

34 episodes

8 hours ago

We think PR is the most formidable, dynamic, and rewarding field there is and we want to introduce our audience to some of our favorite powerhouses in the industry. Get to know some of the top minds in the PR and communications industry in a series of short interviews. New episodes of PR Profiles will be released on the first Thursday of every month. Head over to https://www.agilitypr.com/prprofiles/ for all the episodes and show notes. Presented by Agility PR Solutions.

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Why you have to go beyond ‘cookie-cutter’ campaigns to reach the U.S. Hispanic market, according to Yaneiza Echezarraga

PR Profiles

26 minutes 37 seconds

2 years ago

Why you have to go beyond ‘cookie-cutter’ campaigns to reach the U.S. Hispanic market, according to Yaneiza Echezarraga

Yaneiza Echezarraga, Co-Founder of boutique agency, Twin Minds Media, joined us for Episode 25 of PR Profiles. On this episode, Yaneiza shares her tips for helping brands and other PR agencies go beyond “cookie-cutter” campaigns to reach the U.S. Hispanic market in authentic ways. -- Head over to www.agilitypr.com/prprofiles for the full show notes. -- Follow Agility PR Solutions on Twitter and LinkedIn. Follow Twin Minds Media on Twitter. Follow Yaneiza on LinkedIn.