In this episode of the Private Practice Podcast, I’m lifting the lid on one of the biggest struggles women counsellors, psychologists and social workers face: treating the practice like a passion… but not yet running it like a business. If you’ve ever wondered why your bookings feel inconsistent, why you always seem “behind”, or why your business feels harder than it needs to, this conversation will help clear the fog and point you back toward real momentum. private practice business coaching, women in private practice, business mindset You’ll hear why there is no “finish line” in private practice, why you are already sitting in the pot of gold you think you’re chasing, and how constant pivots, identity shifts and new modalities actually influence your business direction. You’ll also learn the surprising truth about unqualified “business coaches” in the space, what to look for before investing in support, and how your own lived experience and neurodivergence can actually become powerful business assets. private practice growth, mindset for therapists, counselling business If you’ve ever felt overwhelmed, financially unsafe, underpaid, or unsure why the strategies you’re trying aren’t landing, this episode gives you both reassurance and direction. You’ll walk away knowing what questions to ask when seeking support, how to evaluate ROI in coaching, and how to reconnect with your purpose, energy and values as the foundation of a thriving, fully booked practice. Your quick action step today: audit your practice by asking “What gives me energy? What drains it? What truly moves the needle?” private practice audit, therapist business plan, grow your private practice Book your free 15-minute private practice conversation with me here:https://calendar.app.google/wmdgGjsmH2DciKaq8 Explore more of my free and paid resources to help you grow your practice:Practice Momentum (12-month on-demand coaching program)https://sales.brooklynstorme.com/momentum/Free Community for Therapistshttps://sales.brooklynstorme.com/ultimate-private-practice-free-community/Website Wellness Checkhttps://sales.brooklynstorme.com/website-wellness-check-up-aud/Booked & Better Monthly Toolshttps://sales.brooklynstorme.com/booked--better/Etsy Tools & Templates for Private Practicehttps://thehappypractice.etsy.com Timestamps:00:04 Welcome to the Private Practice Podcast00:22 What Practice Momentum actually gives you01:07 Identity shifts and why your business keeps evolving02:16 Closing old offers and why “never say never” matters03:32 The pot-of-gold illusion in private practice04:48 Why you’ll always have more to learn and do07:11 What a real business audit looks like08:51 Inventing offers, neurodivergent strengths and Booked & Better12:11 How understanding ND changed the way I work14:44 Why your originality is an asset16:26 Discovering my true point of difference17:57 The unqualified coaching issue nobody is talking about20:53 Why coaching qualifications actually matter27:10 Why women in practice face financial risk31:04 How coaching, mentoring and strategy work together32:32 Financial safety and women in practice45:01 Why results vary — in therapy and coaching51:47 How to evaluate ROI before investing in support58:03 What to look for in a legitimate private practice coach1:00:56 Final thoughts and invitation to connect1:02:54 Closing message + how to get support   Mini FAQ  What does it mean to run my private practice like a business?It means using systems, strategy, financial awareness and aligned decision-making so your practice becomes sustainable, predictable and profitable.   How do I know if I need a business coach?If you’re not paying yourself reliably, feel overwhelmed, or don’t know what to prioritise, coaching can give you clarity, direction and financial confidence.   Should therapists worry about unqualified business coaches?Yes. Business coaching is unregulated, so checking qualifications and experience protects your livelihood