If you are a counsellor, psychologist, or social worker in private practice and you feel like you are “doing all the marketing things” but bookings are slow, inconsistent, or not happening at all, this episode will likely give you the clarity you’ve been missing. In this episode of the Private Practice Podcast, I break down real-life marketing basics using a surprising example from Simon Cowell’s failed boy band relaunch and show you exactly how the same mistakes show up in private practice websites, messaging, and marketing strategies every day. This episode is for Australian therapists who are tired of guessing what to focus on, overwhelmed by marketing advice, or questioning whether they are doing something wrong. You’ll discover why effort does not equal results, how friction quietly kills inquiries, what a realistic conversion rate actually looks like, and why being “experienced” can sometimes work against you. I also explain why relying on fame, credentials, or “what used to work” is not enough, and how identity, messaging, and user experience determine whether people take action or click away. By the end of this episode, you will walk away with a clearer understanding of what is actually happening when people visit your website, why your marketing might not be landing with the people you want to attract, and one simple action you can take this week to make it easier for clients to book with you. A quick win to start with: open your website and try to book with yourself. Notice how many steps it takes, how much reading is required, and where friction appears. What feels obvious to you may feel exhausting to a potential client.   Mini FAQ Why am I getting website visitors but no inquiries?In most cases, it’s not a traffic problem. It’s friction, messaging disconnects, or asking people to do too much before they can take action. What is a realistic conversion rate for private practice websites?On average, 2–3 people per 100 visitors should inquire or book if your website is clear, simple, and aligned. Do I need to be on every social media platform to get clients?No. Being everywhere usually leaks energy and reduces visibility. Your website should work first, then you choose one platform to support it. Is marketing supposed to feel this hard?No. When your messaging matches what your audience actually needs and the process is easy, marketing feels lighter and more consistent. Is identity really part of business growth?Yes. How you see yourself determines how you show up, what actions you take, and the results you create.       private practice marketing, marketing for counsellors, marketing for psychologists, marketing for social workers, private practice website tips, why therapists marketing doesn’t work, therapist website conversions, private practice bookings, therapist business coaching Australia, marketing mistakes private practice, website friction therapists, private practice growth Australia, therapist marketing basics, ideal client private practice, therapist website user experience, practice momentum, website wellness check, how to get more therapy clients, therapist marketing strategy, private practice podcast

Complimentary Business Strategy Consultation here: https://calendar.app.google/VNeiGZ5Sd9oLUhac8 If you’re a counsellor, psychologist, or social worker in private practice and you feel overwhelmed, stuck, or like you’re doing “all the right things” but still not seeing consistent bookings or income, this episode is for you. In this episode of the Private Practice Podcast, Dr Brooklyn Storm unpacks what actually needs to be in place to minimise overwhelm and maximise results in your private practice, without burning out or constantly chasing the next strategy. This episode goes beyond surface-level advice.   You’ll learn why overwhelm is often not a time or motivation problem, but a missing structure, identity, or foundation problem in your business. Brooklyn walks you through the essential systems, processes, policies, planning, and identity shifts that support profitability, sustainability, and a sense of safety in your practice. This is especially relevant if you’re newly qualified, transitioning into private practice, or have been running a practice for a while but feel like you’re winging it and hoping things will work out.   You’ll also hear real-world insights into why businesses stagnate, why marketing can feel exhausting when foundations are missing, and why simplifying your offerings often creates better results than adding more. This episode connects the mind, business, and spirit of private practice and explains how identity, energy, and structure work together to create momentum, clarity, and confidence.   If you’ve ever thought about pausing your practice because it “isn’t working,” this episode will help you see what’s really happening and what to focus on instead. If you want personalised guidance and clarity for your own private practice, you can book a   Complimentary Business Strategy Consultation here: https://calendar.app.google/VNeiGZ5Sd9oLUhac8 This short call is designed to help you identify what’s missing, what to prioritise, and where your biggest opportunities are right now.   Timestamps: 00:00 Welcome to the Private Practice Podcast 00:22 Introduction to Practice Momentum and business support 02:54 Why private practice feels overwhelming without foundations 07:27 Auditing systems, processes, and structures 08:58 Compliance, policies, and common mistakes therapists make 11:39 Systems for payments, boundaries, risk, and data protection 14:33 The cost of over-subscribing to tools and software 16:22 Paper vs digital systems and privacy responsibilities 19:03 Business foundations you must have in place 20:24 Why planning changes everything 22:32 Marketing plans and why doing everything doesn’t work 23:48 KPIs and understanding what to track 25:20 Profit planning and creating financial safety 28:00 Burnout, one-to-one work, and business development 30:06 Why pausing your practice costs you future clients 33:06 Identity, energy, and how you show up in business 3 9:20 Letting go of stories that keep you stuck 49:19 Overgiving, people-pleasing, and boundaries in private practice 57:27 Simplifying your business to get better results 1:05:08 Fees, safety, and trusting yourself 1:15:23 Funnels, pathways, and why results take time 1:32:03 Why consistency matters more than urgency 1:41:08 Identity as the driver of business results 1:51:38 Energy management vs time management 1:57:07 Mind, business, and spirit in private practice 2:00:00 Final reflections and next steps   Mini FAQ: Who is this episode for? This episode is for Australian counsellors, psychologists, and social workers who are starting or growing a private practice and want less overwhelm and more consistent results. Is this relevant if I already have clients? Yes. Many therapists have clients but still lack systems, profit planning, and foundations that support sustainability and growth. Do I need to change everything in my business? No. This episode explains why refinement and simplification often create better outcomes than adding mor

In this episode of the Private Practice Podcast, I’m lifting the lid on one of the biggest struggles women counsellors, psychologists and social workers face: treating the practice like a passion… but not yet running it like a business. If you’ve ever wondered why your bookings feel inconsistent, why you always seem “behind”, or why your business feels harder than it needs to, this conversation will help clear the fog and point you back toward real momentum. private practice business coaching, women in private practice, business mindset You’ll hear why there is no “finish line” in private practice, why you are already sitting in the pot of gold you think you’re chasing, and how constant pivots, identity shifts and new modalities actually influence your business direction. You’ll also learn the surprising truth about unqualified “business coaches” in the space, what to look for before investing in support, and how your own lived experience and neurodivergence can actually become powerful business assets. private practice growth, mindset for therapists, counselling business If you’ve ever felt overwhelmed, financially unsafe, underpaid, or unsure why the strategies you’re trying aren’t landing, this episode gives you both reassurance and direction. You’ll walk away knowing what questions to ask when seeking support, how to evaluate ROI in coaching, and how to reconnect with your purpose, energy and values as the foundation of a thriving, fully booked practice. Your quick action step today: audit your practice by asking “What gives me energy? What drains it? What truly moves the needle?” private practice audit, therapist business plan, grow your private practice Book your free 15-minute private practice conversation with me here:https://calendar.app.google/wmdgGjsmH2DciKaq8 Explore more of my free and paid resources to help you grow your practice:Practice Momentum (12-month on-demand coaching program)https://sales.brooklynstorme.com/momentum/Free Community for Therapistshttps://sales.brooklynstorme.com/ultimate-private-practice-free-community/Website Wellness Checkhttps://sales.brooklynstorme.com/website-wellness-check-up-aud/Booked & Better Monthly Toolshttps://sales.brooklynstorme.com/booked--better/Etsy Tools & Templates for Private Practicehttps://thehappypractice.etsy.com Timestamps:00:04 Welcome to the Private Practice Podcast00:22 What Practice Momentum actually gives you01:07 Identity shifts and why your business keeps evolving02:16 Closing old offers and why “never say never” matters03:32 The pot-of-gold illusion in private practice04:48 Why you’ll always have more to learn and do07:11 What a real business audit looks like08:51 Inventing offers, neurodivergent strengths and Booked & Better12:11 How understanding ND changed the way I work14:44 Why your originality is an asset16:26 Discovering my true point of difference17:57 The unqualified coaching issue nobody is talking about20:53 Why coaching qualifications actually matter27:10 Why women in practice face financial risk31:04 How coaching, mentoring and strategy work together32:32 Financial safety and women in practice45:01 Why results vary — in therapy and coaching51:47 How to evaluate ROI before investing in support58:03 What to look for in a legitimate private practice coach1:00:56 Final thoughts and invitation to connect1:02:54 Closing message + how to get support   Mini FAQ  What does it mean to run my private practice like a business?It means using systems, strategy, financial awareness and aligned decision-making so your practice becomes sustainable, predictable and profitable.   How do I know if I need a business coach?If you’re not paying yourself reliably, feel overwhelmed, or don’t know what to prioritise, coaching can give you clarity, direction and financial confidence.   Should therapists worry about unqualified business coaches?Yes. Business coaching is unregulated, so checking qualifications and experience protects your livelihood

Discover how to shift your energy to attract more financial abundance in your private practice. In this episode, Dr Brooklyn Storm shares powerful insights on cultivating a receiving mindset that magnetises clients and money to your therapy business. Learn why blessing your money matters, how to navigate the seasons of wealth in private practice, and the critical difference between "I only had one client" versus celebrating every booking. Brooklyn reveals how your energy around money directly impacts your client attraction and practice growth. This episode covers the feminine energy of receiving, taking aligned action during quiet periods, and why embodiment—not just mindset—creates real results. You'll learn to identify what's blocking your abundance, avoid the "shelf help" trap, and understand why implementation matters more than courses. Perfect for women counsellors, psychologists, social workers, and play therapists who want to build profitable private practices without hustling or undercharging. Whether you're experiencing abundance or scarcity, this episode offers practical guidance on working with both seasons effectively. Transform your relationship with money and discover how taking the right actions can shift your practice from struggle to success.Chapter Markers 00:00 - Welcome and Introduction 00:41 - Exciting New Project Announcement 01:32 - Morning Oracle Card Ritual 02:41 - The Wealthy Woman Oracle Deck 04:27 - Understanding Seasons of Wealth 06:03 - The Power of Blessing Your Money 08:08 - Shifting from "Only One Client" Energy 10:25 - Lessons in Scarcity Seasons 12:28 - Embodiment and Action Required 14:43 - Divine Feminine Receiving Energy 16:00 - Taking Accountability for Results 17:41 - The Surrender to Receive Card 20:05 - The Shelf Help Trap 22:43 - Action Brings Clarity 25:14 - Testing and Tracking Results 27:46 - Action Leads to Success 29:12 - Closing and Gratitude   Support & Resources for Private Practice Website: https://brooklynstorme.com Shop: https://thehappypractice.etsy.com Facebook: https://www.facebook.com/brooklynstormephd/ Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/   Mini FAQs  Q: How can I attract more clients to my private practice? A: Shift your energy from scarcity ("I only had one client") to gratitude ("I had a wonderful client yesterday and they rebooked"). Your energy around money and clients directly affects what you attract. Take aligned action, track what works, and embody the version of yourself who already has the practice you want. Q: What should I do during quiet periods in my therapy practice? A: Use quiet periods for strategic masculine energy—analyse what's working, check your data, refine your marketing, and ask yourself what the version of you with a full practice would do differently. Take one small action to bring clarity rather than staying stuck in overwhelm. Q: Why am I not getting results despite taking courses and reading books? A: This is called "shelf help"—buying resources without implementation. Results come from taking aligned action and actually implementing what you learn. Focus on mastering one thing before adding more to your plate. Action brings clarity and compounds over time. Q: How do I stop undercharging as a therapist? A: Work on embodiment—become the version of yourself who charges appropriately by taking actions that person would take. Allow yourself to receive payment, enforce cancellation policies, and increase fees when appropriate. Shift from victim mentality to taking accountability for your practice results. Q: What's the difference between embodiment and positive thinking? A: Embodiment requires both mindset shifts AND aligned action. You don't have to believe you're abundant, but you do need to take actions the abundant version of you would take. Nothing changes without embodiment plus action—both are essential.   private practice financial abundance, therapist money mindset,

Struggling to set fees or feel confident charging what you're worth? In this episode, Dr Brooklyn Storm unpacks the crucial difference between worth and value in private practice. Learn why value is determined by your clients' perception—not your credentials or time invested—and how worth reflects what's truly important to you as a practitioner. Discover why women practitioners often undercharge, the hidden costs of low fees on your lifestyle and wellbeing, and how to stop projecting money anxiety onto your clients. Brooklyn shares eye-opening insights from working with male business coaches who approach pricing without guilt or shame, plus practical journal prompts to help you assess whether your services, fees, and business activities are truly worth it for you. Whether you're just starting your practice or feeling stuck with a full diary but struggling financially, this episode will help you create a thriving practice that serves your clients while honouring your time, freedom, and financial goals. Learn how niching increases perceived value, why your messaging matters more than you think, and how to build a practice that actually works for your life. Links: Website: https://brooklynstorme.com Etsy Store: https://thehappypractice.etsy.com Facebook: https://www.facebook.com/brooklynstormephd/ Wellness Check: https://brooklynstorme.com/wellness-check Chapter Markers 00:00 - Welcome & Introduction to Worth and Value00:41 - Introducing Practice Momentum Program01:34 - Why This Episode Matters for Your Practice02:00 - Eye-Opening Course Experience: Different Money Mindsets04:00 - Common Money Challenges Women Practitioners Face06:22 - The Undercharging Trap and Client Projection09:00 - Understanding Worth vs Value: The Key Difference11:16 - Value is About Your Client's Perception14:12 - Why Niching Increases Perceived Value16:04 - Real Examples: What Clients Actually Value18:27 - The Freebie Test: Learning What Resonates22:28 - Worth is About You: Is It Worth Your Time?26:57 - What Creates High Value for Clients32:32 - Niching and Specialisation Increase Value38:46 - Journal Prompts for Discovering Client Value42:12 - Using Client Feedback to Improve Value50:25 - Assessing Worth: What Matters to You1:01:24 - The Worth Filter: Is It Worth It for You?1:06:25 - Fee Setting Through the Worth Lens1:13:35 - Worth It to Show Up: Time and Energy Investment1:23:18 - Gender Differences in Approaching Business Money1:28:39 - The Swan Message: Acting from Your Worth1:34:58 - Fear Comes from Love: A Powerful Reframe1:37:12 - Wrap Up and Business Consultation Offer Show Notes Key Topics Discussed: The critical difference between worth (what's important to you) and value (what's important to your clients) Why women practitioners commonly undercharge and the real cost to their lifestyle How money mindset and personal money stories get projected onto clients Understanding that value is subjective and determined by client perception, not your qualifications Why niching dramatically increases perceived value and attracts ideal clients faster The importance of understanding what your specific audience sees as valuable How to test messaging and offers to see what resonates with your audience Journal prompts to assess client value and personal worth in your practice The worth filter: evaluating whether business activities are worth your time and energy Fee setting strategies that honour both client value and your worth Gender differences in approaching business finances and pricing Tracking numbers and metrics to make informed business decisions The swan totem message: acting from your worth rather than fear Reframing fear as coming from self-love Resources Mentioned: Practice Momentum - Brooklyn's signature program for private practice success Business Strategy Consultation - 15-minute consult available Facebook Business Page Experiment - Testing freebies and messaging Animal Totem Oracle Cards - Swan symbolism and worth Action

In this episode, I break down exactly how I increased the reach of my private practice audience by 460% in just four weeks — without ads, without fancy funnels and without being everywhere online. I share the behind-the-scenes data from my own experiment on Facebook, what I changed, what failed, what finally worked, and why understanding your numbers is the quickest way to create momentum in your private practice. This episode is perfect for women counsellors, psychologists, social workers and play therapists who feel like they’re posting into the void and wondering how to actually get found by more of their ideal clients. private practice social media strategy facebook business page reach I walk you through how I used storytelling, data, insights and weekly refinement to turn a barely-seen Facebook business page into a powerful visibility engine that now brings new people into my funnel every single day. You’ll hear the real numbers, what Facebook actually prioritises, what surprised me, how I began monetising content, and how one simple freebie created hundreds of new leads. I explain the mindset shifts I needed to make, the emotional rollercoaster behind the scenes, and why you don’t need to create endless freebies — you only need to fix the ones you already have. content marketing for therapists audience growth for private practice data informed marketing If you’ve been feeling defeated, stuck, or like your content doesn’t matter, this episode will give you proof that it does — and the exact steps to take next. You’ll discover how to look at your numbers without spiralling, how to understand what your audience actually wants, and how to use small, strategic changes that create big results. Your quick action step is to review the performance of your last three posts or freebies and identify one simple change you can make today — because tiny refinements compound fast. business growth for counsellors private practice marketing strategies Here’s the link to the Website Wellness Check so you can finally understand why your website isn’t converting and what to fix first:https://sales.brooklynstorme.com/website-wellness-check-up-aud/   Get your freebies for private practice here: https://www.facebook.com/brooklynstormephd/   Mini FAQ  What is the fastest way to grow my private practice audience?The fastest way to grow your audience is to look at your data, refine what isn’t working, and make small adjustments instead of creating new content every week. In the episode, I explain exactly how I increased my reach by 460% in four weeks using this approach. Do Facebook business pages still work for therapists?Yes, but only when you use story, connection, consistent testing and data to guide what you post. In this episode, I share why most posts don’t get shown and what I changed to finally get traction. How do I know if my freebie is working?Track your downloads, comments, reach and actions taken. If it isn’t converting, it doesn’t mean it’s bad — it usually means it needs a tweak. I walk through how I improved my freebie results each week. How do I get more clients from social media?Build rapport, tell stories, and talk directly to the vulnerability of the people you support. This approach creates trust, which leads to bookings. I explain the steps I used to bring hundreds of new people into my funnel. Why is the Website Wellness Check recommended in this episode?Because your website is where more than 80% of potential clients decide whether or not to work with you. The Website Wellness Check helps you understand what’s not converting and gives you a clear plan to fix it. private practice marketing, grow your private practice, marketing for counsellors, marketing for psychologists, marketing for social workers, facebook tips for therapists, how to get clients in private practice, private practice visibility, freebie strategy for therapists, audience growth private practice, storytelling marketing, data informed practice

Struggling to get private practice clients despite having a website? Learn the four-stage client pathway (marketing funnel) that turns strangers into paying clients. Discover why your website alone isn't enough and what you need to do at each stage: awareness, interest, desire, and action. Brooklyn breaks down why it takes time to build trust, how to use social media effectively without paid ads, and why Facebook rewarded her with $600 worth of free reach. Plus, learn about common conversion mistakes, why follower counts don't matter, and how to build a real audience through email. Perfect for counsellors, psychologists, and social workers ready to grow their practice sustainably. Links: Website: https://brooklynstorme.com Etsy Store: https://thehappypractice.etsy.com Facebook: https://www.facebook.com/brooklynstormephd/ 00:00 - Welcome & Episode Introduction01:02 - Understanding the Marketing Funnel (Client Pathway)02:34 - Stage 1: Awareness & Attraction04:42 - Stage 2: Building Interest with Lead Magnets07:26 - Stage 3: Creating Desire Through Trust09:19 - Stage 4: Conversion & Taking Action12:09 - Why Conversion Rates Are High in Therapy13:06 - Website Timeline: Why 8 Weeks Isn't Enough16:11 - The Cost of a Broken Website18:08 - Making Booking Simple & Easy20:30 - What to Do When Your Website Isn't Converting22:38 - Stop Adding More Platforms, Refine What Works23:41 - The Awareness Problem26:49 - How to Promote Your Lead Magnets29:12 - Fixing High Bounce Rates31:25 - Why People Don't Book After Downloading32:58 - Email Nurture Sequences That Build Relationships37:23 - Working Through Each Funnel Level38:40 - Why You Can't Sell Without an Audience40:06 - Followers vs Real Audience42:41 - Writing Emails People Want to Open45:41 - Getting Clients from Social Media46:06 - Facebook's $600 Free Advertising Reward48:40 - The Power of Original Content52:23 - Why Consistency Beats Perfection54:09 - Standing Out from AI-Generated Content56:07 - Being Social on Social Media57:16 - Final Takeaways & Next Steps Mini FAQs Q: How long does it take to get clients from a new website?A: Building trust takes time. Even with an optimised website, expect 3-6 months before seeing consistent client inquiries as people move through the 4-stage pathway from awareness to booking. Q: Why am I not getting clients even though I have a website?A: Your website is just one part of the client pathway. You need to actively drive traffic through awareness activities (social media, blog posts, SEO) and build interest with lead magnets and email sequences. Q: What is a marketing funnel for therapists?A: It's a 4-stage client pathway: (1) Awareness - people discover you, (2) Interest - they engage with your content/freebies, (3) Desire - they see proof you're trustworthy, (4) Action - they book with you. Q: How can I get more clients without paid advertising?A: Focus on organic strategies: post original content on social media, create valuable lead magnets, build an email list, optimise your website for conversions, and engage in genuine conversations online. Q: What's a good conversion rate for therapy practices?A: The average conversion rate in health and wellness is 70-80%, compared to 50% in other industries. This is because clients must trust you before they book, so they're more committed when they reach out. Q: Why do my social media posts not convert to clients?A: Check if there's alignment between your social content and website messaging. Also ensure you're using original content (not AI-generated) and being genuinely social, not just promotional. Q: How many lead magnets should I have?A: Create multiple lead magnets to see what resonates with your audience. Different freebies attract different people and help you identify which topics your ideal clients care about most. Q: What's the average email open rate for therapists?A: The average email open rate for mental health practitioners in Australia is 22%. Focus on wri

In this episode, counsellors, psychologists and social workers can learn how to create passive income for their private practice. You'll learn about membership models, subscriptions and selling digital products. Updated show notes will be provided shortly. https://brooklynstorme.com 

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In this episode, I sit down with Philip Armstrong, CEO of the Vocational Mental Health Professionals Association of Australia (VMHPAA), to unpack the National Standards for Counsellors and Psychotherapists — what’s true, what’s still uncertain, and what it all means for your private practice. If you’ve felt confused or anxious about what these standards might mean for you as a counsellor, psychotherapist, or student — you’re not alone. In this conversation, we explore the facts behind the draft, the myths circulating in online communities, and the practical implications for vocational and higher-education qualified practitioners. Philip clarifies the differences between licensing, registration, and endorsement, and together we talk through why it’s not yet official, how the process works, and where counsellors’ voices are needed most. You’ll hear:(00:37) Introduction to Philip Armstrong and the VMHPAA(01:06) What’s really happening with the “official” national standards(02:50) The consultation process and why response rates matter(08:47) What a counselling license is and isn’t(15:35) Where graduate diplomas fit in (and where they don’t)(17:43) Supervision hours and how they may change(20:28) Who decides what’s “low-risk” counselling?(26:36) Is “counsellor” a protected title under the new standards?(32:44) How licensing, endorsement, and accreditation all differ(40:05) The future for diploma-qualified counsellors and supervisors(45:15) Will these standards affect your ability to practice privately?(53:11) What “conditional licensing” really means(56:55) Why the current draft can’t yet be endorsed(1:02:09) What changes the department needs to make next(1:16:18) How counsellors can stay informed and get involved If you’re a counsellor, psychotherapist, psychologist, or social worker in Australia trying to make sense of the evolving standards, this episode will help you understand the facts, stay calm, and know exactly where your professional voice matters. For ongoing updates, advocacy, and to join the Vocational Mental Health Professionals Association of Australia, visit:👉 https://vmhpaa.org.au   To learn more about my business coaching programs and resources for therapists, visit:Practice Momentum – https://sales.brooklynstorme.com/momentum/Booked & Better – https://sales.brooklynstorme.com/booked--better/Website Wellness Check – https://sales.brooklynstorme.com/website-wellness-check-up-aud/The Ultimate Private Practice Community – https://sales.brooklynstorme.com/ultimate-private-practice-free-community/The Un-Discovery Call – https://sales.brooklynstorme.com/un-discovery-call/The Happy Practice Store – https://thehappypractice.etsy.com Quick Action Step:Head to the VMHPAA website and make sure you’re subscribed for updates or membership. It’s one of the most effective ways to stay informed and have your say before any changes take effect.   Q: Are the National Standards for Counsellors and Psychotherapists now official?A: No. The current document is still a draft with many unresolved areas. There’s no confirmed start date, licensing authority, or implementation plan. Q: What’s the difference between a license and registration?A: Registration (like with AHPRA psychologists) is a regulated requirement under law. The Standards are not legislated. Q: Can counsellors with a Diploma still practice privately?A: Yes. The draft no longer bans Diploma-qualified counsellors from private practice, largely thanks to advocacy from the VMHPAA. Q: Should I be paying for a license now?A: No. There’s currently no legitimate licensing body or requirement to pay licensing fees. Q: How can counsellors get involved in consultation?A: Join your professional association and stay engaged with official updates. The VMHPAA regularly holds public Q&A sessions and consultation forums for members and non-members alike at https://vmhpaa.org.au. Get in touchSend Philip Your Questions HereSend Me Your Questions HereRead the National Stan

If you’ve ever felt like you’re constantly chasing clients, posting endlessly on social media, or paying for ads that don’t work — this episode is for you. I’m diving deep into how to market less and still have consistent bookings in your private practice. You’ll learn why client retention matters more than constant marketing, how to improve it ethically, and how to create genuine connection through “surprise and delight” moments that make your clients remember and return to you. This episode is perfect for women in private practice like counsellors, psychologists, social workers, and play therapists  who are ready to stop feeling behind, overwhelmed, or burnt out by endless marketing and start building a business that feels sustainable, aligned, and deeply fulfilling. You’ll walk away understanding how to reduce the pressure on yourself by shifting from constant client chasing to creating memorable experiences that naturally support long-term bookings. You’ll also learn the difference between over-delivering and overworking and how to do less while helping your practice thrive. Quick win: Pick one way to “surprise and delight” your clients this week, something small, thoughtful, and aligned with your values (like a check-in message, an unexpected resource, or a thank-you note). Notice how it strengthens your connection and energy. If you’re ready to take your practice from stressful to steady, explore my most popular offers below: Practice Momentum (12-month private coaching & consulting program):👉 https://sales.brooklynstorme.com/momentum/ Booked & Better | Monthly Tools for Private Practice:👉 https://sales.brooklynstorme.com/booked--better/ Website Wellness Check | Get a personalised video review of your therapy website:👉 https://sales.brooklynstorme.com/website-wellness-check-up-aud/ The Ultimate Private Practice | Free Community for Therapists:👉 https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ The Un-Discovery Call | Learn how to structure discovery calls that convert:👉 https://sales.brooklynstorme.com/un-discovery-call/ Create an App for Your Private Practice!👉 https://sales.brooklynstorme.com/bafs/ The Happy Practice Etsy Store | Templates, forms & checklists:👉 https://thehappypractice.etsy.com Subscribe on YouTube for more episodes:👉 https://www.youtube.com/@theprivatepracticecoachprivate practice marketing, therapy business coach, counsellor marketing tips, psychologist business growth, social worker private practice, therapy client retention, how to get more therapy clients, online counselling business, therapist business coach Australia, private practice success, therapist burnout prevention, how to grow private practice, therapy marketing ideas, psychology private practice tips, mental health business mentor, counsellor marketing Australia, therapy website help, get therapy clients consistently, ethical marketing for therapists, business coaching for counsellors

How to Simplify Your Social Media Marketing and Attract Inquiries (without posting everywhere) I recorded this right after Facebook awarded me an “Emerging Talent” badge — and it got me thinking about how to use social media in a way that actually works for therapists. In this episode, I share how I simplify my marketing, why I only focus on one platform, and the exact approach I use to consistently attract inquiries without spending hours online. If you’re tired of creating endless Canva posts that don’t convert, this episode will feel like a breath of fresh air. This one is for women in private practice — counsellors, psychologists, social workers, accredited mental health social workers, and play therapists — who want a simpler, calmer approach to marketing that still brings in clients. I talk about niching (and how it makes content effortless), why Facebook often works better than Instagram for our field, and how to “show not tell” your expertise so potential clients feel connected and safe reaching out. You’ll walk away knowing how to pick one platform, post less but connect more, and create trust through genuine conversations — not algorithms. I also talk about authenticity, karma, and why giving freely online actually leads to more aligned clients.   Links mentioned in this episodePractice Momentum (12-month private, high-touch support): https://sales.brooklynstorme.com/momentum/Website Wellness Check (video audit to improve inquiries): https://sales.brooklynstorme.com/website-wellness-check-up-aud/Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/The Un-Discovery Call: https://sales.brooklynstorme.com/un-discovery-call/Website: https://www.brooklynstorme.com   Timestamps00:00 Welcome to The Private Practice Podcast00:22 Why I created Practice Momentum01:04 My morning routine and plans for the day01:59 Facebook’s “Emerging Talent” badge03:15 Why most therapists’ socials don’t get inquiries04:22 The two reasons mine works05:42 How niching down makes content easy07:06 Who my ideal client really is09:43 Why so many therapists feel confused and stuck13:22 Why Facebook outperforms Instagram for therapists15:21 What actually stops the scroll17:22 Understanding the numbers and conversion rates18:52 Facebook as a place for connection22:17 Dropping the pressure to sell and just being you28:27 Giving your best content freely31:59 Setting realistic expectations33:45 The importance of website optimisation35:57 Abundance, karma, and attracting aligned clients38:35 Posting less but connecting more39:15 Managing your marketing expectations41:29 What (and what not) to share in Facebook groups47:20 Why link-dropping reduces reach51:22 You’re always marketing — intentionally or not58:28 How your behaviour online builds or breaks trust1:03:29 Authenticity clients can actually feel1:08:57 How I practise transparency with clients1:11:24 Connection over polish — especially with AI everywhere1:12:24 Where to find me and how to get help   Action step for a quick winPick one Facebook group your ideal client is already in. Today, leave one helpful, genuine comment answering a question within your scope — no links, no pitch. Do this three times this week and notice who starts viewing your profile or messaging you. private practice marketing, therapist marketing, counselling private practice, how to get therapy clients, Facebook for therapists, Instagram vs Facebook therapists, therapy niching, social media for psychologists, social workers private practice, play therapist marketing, website conversions for therapists, therapist visibility, authentic marketing for therapists, practice momentum, website wellness check, inquiry generation therapists, Facebook group strategy therapists, show not tell marketing, attract therapy clients online, ethical mark

Stop Waiting to Feel Ready: Build Confidence with Simple Systems for Your Private Practice Show notes:Today I’m talking about confidence—the kind you build by doing the scary thing first and letting the confidence catch up. If you’ve been telling yourself “I’ll raise my fee / charge cancellations / get help when I feel ready,” this episode is for you. I share a personal story about investing in my business before I felt confident, how fear shifted to excitement the moment I committed, and why structure beats willpower every single time in private practice. This episode is for women therapists—counsellors, psychologists, social workers, and play therapists—who love the work but feel stuck second-guessing decisions, winging it without processes, and relying on motivation that comes and goes. You’ll hear how to create safety and certainty in your business by putting simple processes in place (onboarding, cancellations, marketing routines) and tracking your progress so your brain sees real evidence that it’s working. I also talk about reframing fear as a sign of growth, and how systems reduce emotional load so you can show up confident and consistent. You’ll walk away with a clear next step to create more stability and confidence fast: design one tiny process you can repeat—then track it for 30–90 days. If you want support implementing this quickly with on-demand help, you can work with me inside Practice Momentum. It’s like having an expert in your pocket, ready when you are. Explore Practice Momentum here: https://sales.brooklynstorme.com/momentum/ You can also grab my Website Wellness Check if your site isn’t converting: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Join my free community for therapists here: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ Check out Booked & Better monthly tools: https://sales.brooklynstorme.com/booked--better/ My YouTube channel is here if you’d like more episodes and tutorials: https://www.youtube.com/@theprivatepracticecoach Timestamps:00:00 Welcome and why this episode matters for your confidence00:22 Practice Momentum: on-demand support when you need it most01:17 The myth of “I’ll do it when I’m ready”02:19 Confidence lives on the other side of fear02:48 My story: moving out of a clinic and facing financial fear04:28 The reality of savings pressure and business costs05:20 The mistake of taking random advice without critical thinking06:17 Investing before I felt ready (and why it worked)09:09 The instant relief after committing—and what changed next10:45 Why confidence follows action (not the other way around)12:26 Reframing fear as a signal of growth and alignment16:39 Early mistakes with cancellations and what I learned19:11 The cure for winging it: documented processes20:35 Onboarding and offboarding to reduce emotional load21:17 Systems vs willpower: what actually sustains progress24:01 Make it repeatable, then track it to prove it’s working27:29 Your next step and how Practice Momentum can help Action step for a quick win:Pick one moment that regularly stresses you (for example: new enquiry, reschedule, or cancellation). Write a three-step mini-process you’ll follow every time, save it as a note or template you can copy/paste, and start tracking it daily for the next 14 days. The goal is repeatability, not perfection. When your brain sees the data, your confidence grows. private practice confidence, therapist business systems, counselling private practice Australia, therapist cancellation policy, onboarding process therapy, offboarding process therapy, therapy marketing routine, track private practice metrics, therapist mindset and confidence, reduce emotional load in business, systems over willpower, raise therapy fees ethically, therapist imposter syndrome, private practice processes, build consistent bookings, therapist business coach Australia, Practice Momentum program, Website Wellness Check, Booked and Better tools,

How to start selling on Etsy for therapists - what you need to know before you begin so that you get great results! Get clients from your website:https://sales.brooklynstorme.com/website-wellness-check-up-aud/Convert more inquiry and discovery calls with this new way!https://sales.brooklynstorme.com/un-discovery-call/ Get personalised help for your private practice: https://sales.brooklynstorme.com/momentum/   Get templates and create your own products to sell here:https://yoursecretweaponplr.com/new56280825  

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If you’ve ever wondered why your private practice isn’t generating as much revenue as it could, this episode is for you. I share how to stop “selling the candle” and start communicating true value in a way your clients actually connect with. Whether you’re offering therapy sessions, courses, workshops, or even freebies like PDFs or apps, the difference between struggling and thriving often comes down to how you present the value of what you do. In this conversation, I walk you through the mistakes I see therapists making with their websites and social media, why niching matters so much, and how to use plain, relatable language that converts inquiries into bookings. I also share what we can learn from big launches (like Alex Hormozi’s record-breaking book launch) and how therapists can adapt those strategies without the overwhelm. If you’re not sure how your website is performing or if you’re struggling to attract the right clients, book a Website Wellness Check and let me give you tailored feedback on your messaging and visibility. Or, if you’d like to brainstorm your practice strategy with me directly, grab a Complimentary 15-Minute Business Strategy Session. Both are designed to give you clarity and practical next steps to help you generate more revenue with ease. Timestamps00:04 – Welcome and intention for today’s episode01:08 – Organising my diary and creating a themed planner04:10 – Sharing the planner with Practice Momentum members05:11 – Why entrepreneurship is personal development in disguise06:44 – Inspiration from watching The Office08:30 – Selling value vs selling the candle13:35 – Why clients pay for iPhones but not therapy sessions15:08 – How to explain therapy in client-friendly language16:42 – Making your About page relevant to your ideal client18:51 – Why value, not fees, gets bookings19:30 – The power of niching in private practice22:01 – Why flowery or stiff language kills connection24:20 – Building trust with authenticity on your website25:08 – Research for my book and lessons from Alex Hormozi’s $100M launch32:55 – Starting with the end in mind in your business and book writing35:17 – How to adapt successful launch models for your practice36:59 – Why niching unlocks revenue and visibility37:37 – Quick wins: Website Wellness Check and strategy sessions     private practice revenue strategies private practice business coach therapist business tips counselling practice growth psychology private practice marketing for therapists how to get more therapy clients therapist website tips therapist niche private practice supervision counselling business plan therapy website wellness check therapist marketing mistakes business strategy for therapists therapy practice visibility therapist bookings counselling practice coaching

Join Booked & Better Monthly Resource Subscription here Are you tired of offering freebies on your website that no one downloads? In this episode of the Private Practice Podcast, I share the new way to attract more inquiries and client bookings using interactive, implementation-based resources that actually work. Traditional PDFs and ebooks no longer carry the value they once did—thanks to AI, clients can find the same information in seconds. But by creating interactive tools that provide real results and experiences, you can build trust, credibility, and genuine engagement that turns website visitors into paying clients. This episode is for therapists, counsellors, psychologists, social workers, and play therapists who want to stand out in private practice. You’ll walk away knowing how to: Replace outdated freebies with tools that actually convert Build stronger connections and authority with potential clients Use interactive resources across multiple areas of your practice—supervision, referrals, waitlist support, and even passive income Get a quick win by evaluating your current freebie and making it more engaging Quick Action Step: Review your freebie today and ask yourself—does this help my client create a real change or result? If not, it’s time to update it into something more interactive. Timestamps:00:00 – Welcome to the Private Practice Podcast00:22 – Introducing Practice Momentum01:09 – The #1 question therapists ask: how do I find clients?02:19 – Why your website matters more than ever04:33 – Why newsletters and generic freebies don’t work06:00 – The problem with templated journals08:02 – Why PDFs and ebooks have lost their value09:54 – The solution: implementation + interactivity14:28 – How results build trust and lead to bookings16:46 – Why interactive experiences are the future of marketing19:36 – Beyond freebies: other uses for interactive tools24:25 – How this strategy helps with supervision and referrals26:34 – Introducing Booked at First Sight inside Booked & Better28:27 – How quickly you can get started30:55 – Everything included in Booked & Better31:57 – Final invitation and wrap-up Private practice marketing private practice therapist counsellor business coach how to get more therapy clients psychology private practice counselling private practice social worker private practice play therapist marketing for therapists therapy website inquiries therapy bookings client referrals therapist lead magnet therapist freebies therapy marketing tips counselling business ideas practice momentum therapy marketing strategy therapy business growth therapist resources therapist private practice tools

In this episode of the Private Practice Podcast, I’m diving into one of the most powerful yet often-overlooked tools for creating stability and growth in your private practice: a business plan. Now, before you roll your eyes and think it sounds boring or too “corporate,” hear me out. A business plan doesn’t need to be rigid or overwhelming. In fact, when you approach it with both structure and flow—balancing the masculine and feminine energies—it can help you create more confidence, more clarity, and a business that actually works for you, not the other way around. If you’ve ever felt like you’re on the hamster wheel of chasing bookings, reacting to cancellations, or grabbing at shiny marketing tactics without a clear direction, this episode is for you. I share how your business plan can help you shift from chaotic and reactive into calm and focused, while still feeling aligned with who you are and how you like to work. Whether you’re structured and thrive on ticking things off a list, or you prefer a more intuitive and flexible approach, you’ll walk away with practical insights that can help you design a plan you’ll actually stick with. I also talk about what happens when we lean too heavily into either masculine or feminine energy in our practices, why neither extreme works, and how integrating both is the key to creating a thriving, sustainable private practice. By the end of this episode, you’ll have a simple framework for your next quarter that doesn’t feel overwhelming—and a way to bring joy, fulfillment, and confidence back into the way you run your business. If you’d like my help to map out your quarterly plan in a simple, supportive way, you can book a free 15-minute call with me here: Book Your Complimentary Planning Call And if you’re ready to go deeper with ongoing, on-demand support to truly build the practice you want, check out Practice Momentum. Timestamps:00:00 Welcome and quick updates02:00 Why bookings aren’t your business (and what to focus on instead)05:00 The chaos of running a practice without a plan06:30 Business planning as feminine and ADHD-friendly08:00 Masculine energy: structure and action09:30 Feminine energy: creativity and connection12:00 The pitfalls of staying only in one energy18:00 Bringing both energies together in your business plan23:00 How to create a plan that works with your energy and style27:00 Focus, vision boards, and daily practices that keep you on track34:00 Mapping your 90-day plan with identity, goals, and feelings41:00 Wrapping up and invitation to book a free planning callprivate practice business plan, private practice growth strategies, therapist business planning, counsellor private practice tips, psychologist private practice success, private practice feminine energy, private practice masculine energy, ADHD business planning strategies, how to create a quarterly plan, therapist business structure, counselling business confidence, grow your private practice, therapy business support, private practice planning for women, psychologist business confidence, therapist marketing plan, counselling private practice growth, business plan for therapists, therapy business mindset, how to thrive in private practice

Struggling with cancellations in your private practice? In this episode, I share my own mistakes with cancellation policies, boundaries, and fee increases—and how they cost me money, clients, and confidence. You’ll discover why strong cancellation policies aren’t about punishing clients, but about protecting your time, your income, and creating better outcomes for the people you help. I’ll walk you through what the research says about 24-hour vs 48-hour policies, how much money is lost when you don’t use them, and why a 48-hour full-fee cancellation policy is the best way to safeguard your practice and serve your clients well. 👉 Action step: Review your cancellation policy today. Does it protect your time, income, and clients’ outcomes? If not, update it this week—you’ll feel more confident and in control. ✨ Links & Resources:Practice Momentum: https://sales.brooklynstorme.com/momentum/The Ultimate Private Practice (Free Community): https://sales.brooklynstorme.com/ultimate-private-practice-free-community/Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ ⏰ Timestamps:00:00 Welcome and introduction01:00 Why I ignored policies (and the trouble it caused)05:00 The emotional toll of weak boundaries in practice10:00 How strong policies protect you and your clients20:00 The mindset blocks that keep therapists from charging fees26:00 Why clients are paying for your time30:00 24-hour vs 48-hour cancellation policies35:00 How a 48-hour full-fee policy protects your revenue37:15 Client success stories38:30 How to turn your practice around before the new year 🔑 Keywords: cancellation policy private practice, therapy cancellation fees, therapist boundaries, private practice revenue, counsellor cancellations, therapy no-show policy, private practice success, therapist confidence, therapy fee increase policy, private practice income

So many therapists feel rattled when they hear about free or government-funded mental health services popping up in their area. The fear is real: “Who would pay me when they can go down the road for free?” In this episode, I share the truth about these services, why they’re not new, and most importantly, why they don’t threaten your private practice. If you’ve ever wondered whether bulk-billed or free services will make it impossible for you to get clients, this episode is for you. I’ll walk you through the history of funded models, who they’re designed for, why they’re capped and generalist, and how private practice continues to thrive despite their existence. You’ll hear the difference between short-term evidence-based interventions and the deep, tailored, person-centred work you get to do in your own practice. By the end of this episode, you’ll feel lighter and more empowered to own your place in the therapy landscape. You’ll see that clients who want personalized, longer-term, holistic support aren’t searching “free counselling near me.” They’re searching for you. And when they invest in their growth, they show up more, implement more, and get better outcomes. Your quick win action step: Rewrite a short section on your website or social media where you highlight the value of working with you compared to generalized or capped services. Lean into your niche and the personal experience you create—this is what clients are actually searching for. If you’d love to have expert, on-demand help building your practice, check out Practice Momentum, my 12-month high-touch program for women in private practice. Also explore: Booked & Better Monthly Tools The Ultimate Private Practice Community Website Wellness Check Timestamps:00:22 – Why I created Practice Momentum02:01 – The real fear behind free services03:15 – Free services are not new05:04 – Who these services are really for08:50 – The generalist model vs your private practice09:53 – How funding cycles work12:32 – Why sessions are capped13:01 – Evidence-based models and why they’re limiting18:34 – Why quick interventions don’t fix deeper issues24:54 – Why free services don’t threaten your practice27:14 – The freedom of tailoring therapy in private practice34:27 – What clients say about funded vs private practice services38:33 – Why people pay when free exists42:09 – Why clients get better outcomes when they invest54:43 – If you’re still scared, here’s why58:23 – Shine your light and let clients find you59:15 – Behind-the-scenes update on Booked & Better and Practice Momentum private practice marketing, therapist business coaching, counselling business growth, psychology private practice tips, social workers in private practice, play therapy practice, therapy marketing ideas, therapy client attraction, counselling niche strategy, therapy practice growth, why free therapy doesn’t matter, therapist imposter syndrome, therapy mindset support, therapy business tips Australia, private counselling clients, psychology business growth, practice momentum program, therapy income growth, therapy website wellness, therapist coaching program