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Price. Sell. Paint.
Jon Bryant & Michael Murray
56 episodes
1 week ago
Garrett Martell from Two Day Painting joins Jon and Michael to break down how he grew from a $10k credit card and door-knocking to an $8.5M painting company with 60% gross and nearly 25% net profit. He walks through his six–rep sales team structure, why his best closers come from project management, and the exact sales system they follow in the home. You’ll hear how he uses discounts as a marketing tool, handles price objections without racing to the bottom, and keeps culture strong enough th...
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Management
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Garrett Martell from Two Day Painting joins Jon and Michael to break down how he grew from a $10k credit card and door-knocking to an $8.5M painting company with 60% gross and nearly 25% net profit. He walks through his six–rep sales team structure, why his best closers come from project management, and the exact sales system they follow in the home. You’ll hear how he uses discounts as a marketing tool, handles price objections without racing to the bottom, and keeps culture strong enough th...
Show more...
Management
Education,
Technology,
Business,
How To
Episodes (20/56)
Price. Sell. Paint.
Ready to Win the Job? What to Bring to Every Paint Estimate
Most painting contractors lose (or win) the job long before the customer ever sees the price. In this episode of Price. Sell. Paint., Jon and Michael break down exactly what you should bring with you to every on-site estimate if you want to stand out and close more work. They talk through the full sales kit: how you show up (vehicles, uniforms, first impression), why doing quotes on an iPad with software like PaintScout is still a huge differentiator, and the simple tools that instantly boost...
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1 day ago
51 minutes

Price. Sell. Paint.
How Two Day Painting Built an $8.5M, 25% Profit Painting Machine
Garrett Martell from Two Day Painting joins Jon and Michael to break down how he grew from a $10k credit card and door-knocking to an $8.5M painting company with 60% gross and nearly 25% net profit. He walks through his six–rep sales team structure, why his best closers come from project management, and the exact sales system they follow in the home. You’ll hear how he uses discounts as a marketing tool, handles price objections without racing to the bottom, and keeps culture strong enough th...
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2 weeks ago
51 minutes

Price. Sell. Paint.
The 2026 Kickoff Playbook (Every Painting Contractor Needs This)
Every contractor hits the December wall. But instead of scrambling for last-minute leads, Jon and Michael walk through a smarter strategy: reset, reconnect, and prepare. This episode covers: what sales reps should (and shouldn’t) do right now, how to build deeper relationships that fuel next year’s pipeline, and how to plan your goals so January starts fast instead of frantic. If you're serious about growth in 2026, this is the episode to hear. This podcast is powered by PaintScout — The Ulti...
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4 weeks ago
27 minutes

Price. Sell. Paint.
Why Square-Foot Pricing Fails (and What to Use Instead)
Pricing painting projects shouldn’t feel like guesswork. In this episode of Price. Sell. Paint. Michael Murray and Jon Bryant break down one of the biggest challenges in the industry: pricing jobs accurately and explaining those numbers clearly to crews and subcontractors. Fresh off the Nolan Grand Summit, they dig into why production rates outperform square-foot guessing, how to communicate time and expectations in a way everyone understands, how to manage the natural tension between sales a...
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1 month ago
48 minutes

Price. Sell. Paint.
Email, Text, or Call? How Painting Sales Reps Should Talk to Customers
In this episode of the Price. Sell. Paint., podcast, Michael Murray and Jon Bryant break down one of the most underrated parts of sales in a painting business: how you communicate. If you’ve ever had a lead ghost you, a customer misunderstand a message, or a team member hide behind email instead of picking up the phone, this episode is for you. Perfect for painting contractors, sales reps, and owners who want to sell more work without creating unnecessary friction with customers. This podca...
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1 month ago
1 hour

Price. Sell. Paint.
Painting Businesses + AI: What Actually Moves the Needle
AI is everywhere, but what’s actually useful for a painting business? Jon and Michael break down the tools that move the needle today: smarter route planning to cut windshield time, instant before-and-after renders that help close on the spot, CompanyCam AI walkthroughs for cleaner handoffs, and custom GPTs that coach reps and streamline hiring. They dig into using AI to standardize pricing and follow-ups, lower overhead so you can pay crews more, and why proposal quality still wins, especial...
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2 months ago
48 minutes

Price. Sell. Paint.
Beige Is Back: Sherwin-Williams’ Color Expert on Paint Colors, Trends & Winning Jobs // Sue Wadden
Sherwin-Williams’ Sue Wadden (Director of Color Marketing, 25+ years) joins Jon to break down the real driver of most paint jobs—COLOR—and how pros can use it to win more work. They cover the latest trends, how to guide hesitant homeowners, and the exact tools you can hand clients before you even step on site. What you’ll learn - How to confidently lead the color conversation (and stop avoiding it) - Trends that matter in 2025: warm neutrals, earth tones, greens, khaki + more - “Phone-a-frie...
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2 months ago
41 minutes

Price. Sell. Paint.
What the Heck Is a CRM?
CRMs get thrown around as the “Swiss Army knife” of software but what does a CRM actually mean for painting contractors? In this episode of Price. Sell. Paint., Jon Bryant and Michael Murray break down: What a CRM is (and isn’t)How painting contractors can use a CRM to track leads, follow-ups, and salesWhy generic CRMs fail the painting industryThe story behind the launch of PaintScout CRM, built exclusively for painting contractorsThis podcast is powered by PaintScout — The Ultimate Sales &a...
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3 months ago
37 minutes

Price. Sell. Paint.
Hiring & Coaching Painting Sales Reps // Colin Nolan
Jon and Michael sit down with Colin Nolan of Nolan Consulting Group to unpack how painting companies can hire, coach, and keep sales reps who actually close. We cover what to look for in candidates (trophies, mindset, DISC profiles), how to find real customer pain without being pushy, the KPIs that reveal performance (win rate, pricing discipline, pipeline hygiene), and why “always be looking” beats rushed hiring. You’ll hear practical word tracks, coaching frameworks, and a simple self-asses...
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3 months ago
1 hour 2 minutes

Price. Sell. Paint.
How Painting Sales Reps Can Sell When the Exterior Season Is Fully Booked
In this episode of Price. Sell. Paint., Michael Murray and Jon Bryant dive into one of the toughest challenges for painting sales reps: what to do when your exterior season is already packed. Learn how to shift your mindset, position scheduling as a strength, and use tactics like pre-booking, strategic pricing, and customer incentives to keep closing deals. Whether you’re up against weather deadlines or trying to sell for next spring, this episode shows you how to turn a “we’re full” calendar...
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4 months ago
25 minutes

Price. Sell. Paint.
Scaling a Painting Business to $10M // Matt Kuyper
In this episode of Price Sell Paint, Matt Kuyper, co-owner and founder of Harpeth Painting, reveals how he scaled the company to more than $10 million in annual revenue in just six years. Matt shares his approach to balancing residential and commercial projects, building strong contractor relationships, and navigating long sales cycles. He also opens up about finding reliable subcontractors and the realities of running a business with his wife. Whether you want to break into commercial painti...
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4 months ago
45 minutes

Price. Sell. Paint.
The Smarter Way to Sell Painting Jobs
In this episode of Price. Sell. Paint., Jon Bryant from PaintScout breaks down how contractors are transforming their sales process, from quoting faster and smarter to knowing exactly when to follow up. Whether you're running solo or managing a full sales team, learn how to stop leaving money on the table and start using data to close more deals with confidence. If you’ve ever second-guessed when to follow up or wished your quotes looked more professional, you’ll want to hit play. This podcas...
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5 months ago
44 minutes

Price. Sell. Paint.
Managing Unhappy Customers in Your Painting Business
In this episode of Price. Sell. Paint., Jon and Michael break down real-world strategies for dealing with unhappy customers in the painting business. From staying calm under pressure to knowing when a refund can save the relationship, they share stories, mindset tips, and tactical advice for turning tense situations into professional wins. Whether you're a sales rep or a business owner, you'll walk away with tools to handle complaints without losing your edge. This podcast is powered by Paint...
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5 months ago
47 minutes

Price. Sell. Paint.
Why Successful Painting Contractors Start Selling Winter Early
In this episode of Price. Sell. Paint., Jon and Michael tackle a challenge every painting contractor in colder climates faces, how to stay busy in the dead of winter. They break down the strategy of selling interior and cabinet jobs during the summer with a smart discounting system that fills January and February’s calendar before Thanksgiving. Whether you're a sales rep or a business owner, this episode is packed with no-fluff strategies for turning a chaotic summer into a stable winter. Th...
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6 months ago
45 minutes

Price. Sell. Paint.
Mastering the Shift from Residential to Commercial // Chris Elliott
In this episode of the Price Sell Paint podcast, Jon and Michael are joined by industry leader and PCA board member Chris Elliott. From Army Ranger to painting company CEO, Chris shares how he built a successful residential repaint division before scaling into commercial work and why running both requires different teams, different strategies, and a whole lot of intentionality. They dig into sales structures, marketing tactics, pipeline math, and how he's creating long-term success on both si...
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6 months ago
30 minutes

Price. Sell. Paint.
Automate the Boring Stuff: How Painting Contractors Can Sell Smarter // Chris Kiefer
Sales not following up? Clients slipping through the cracks? This episode is for you. Jon chats with Chris Kiefer, founder of Boolean and automation nerd, about how painting contractors can use smart tools (and common sense) to take work off their plate. No fluff, just real tactics that save time and actually help you close more deals. You’ll hear: Why your CRM should feel like a second brainThe simple automations that reduce mistakes and boost conversionsHow to follow up like a pro without s...
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7 months ago
42 minutes

Price. Sell. Paint.
Why Customers Lie, Cheat, Steal & Hide
Sales isn’t always sunshine and signed contracts. In this episode, Jon and Michael unpack the real reasons why customers ghost, lowball, and lead you on — and how painting contractors can shift the sales dynamic using proven strategies. If you've ever left an estimate thinking "this one's a sure thing," only to get radio silence, this one's for you. Learn how to build trust, set better expectations, and stop wasting time chasing dead-end leads. This podcast is powered by PaintScout — The Ulti...
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7 months ago
53 minutes

Price. Sell. Paint.
Selling with Colour: How Color Consults Close More Jobs // Amanda Bryant
In this episode, Jon and Michael sit down with Amanda Bryant, color consultant, interior design pro, and Jon’s sister—to talk about the powerful role color plays in the painting sales process. From how Amanda supports The Urban Painter’s sales team with design consults, to how color choices impact mood, trust, and upselling opportunities, this episode is packed with insights. You'll learn: - How to make color part of your sales strategy - Why The Urban Color Box makes clients feel like VIPs -...
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8 months ago
35 minutes

Price. Sell. Paint.
What Makes a Painting Company Financially Successful // Daniel Honan
In this episode of Price. Sell. Paint., Jon Bryant sits down with Daniel Honan, founder of Bookkeeping for Painters, to uncover the key financial habits that separate thriving painting companies from the rest. From pricing strategies and gross profit benchmarks to understanding your financial ratios and cash flow management, Daniel shares practical, data-backed advice from years of working exclusively with painters. Whether you're struggling with pricing, unsure if you can afford to hire, or...
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8 months ago
43 minutes

Price. Sell. Paint.
PaintScout X: Sales Unleashed
In this episode, Jon Bryant and Michael Murray sit down to give you an inside look at PaintScout X: Sales Unleashed, happening April 23rd, 2025. They share why this virtual conference was created specifically for painting business owners and sales reps, and what you can expect from this full day of powerful sessions, keynote speakers, and real-world strategies you can apply right away. From mastering your money mindset to building scalable sales systems, unlocking commercial sales, and learn...
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8 months ago
31 minutes

Price. Sell. Paint.
Garrett Martell from Two Day Painting joins Jon and Michael to break down how he grew from a $10k credit card and door-knocking to an $8.5M painting company with 60% gross and nearly 25% net profit. He walks through his six–rep sales team structure, why his best closers come from project management, and the exact sales system they follow in the home. You’ll hear how he uses discounts as a marketing tool, handles price objections without racing to the bottom, and keeps culture strong enough th...