13. How Do You See a Return on the Investment in Packaging Design?

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Product, Packaging, & Profit

Kelley Kempel

19 episodes

4 days ago

Uncover the profit-generating role packaging design plays in your product business. The Product, Packaging, and Profit podcast helps product-based businesses turn packaging design into a competitive edge to attract customers, grow sales and boost profits. Hosted by Kelley Kempel, former retail creative leader, and owner of Hidden Path Creative. Kelley is sharing the secrets that launched big brands, so your products can stand out.

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Uncover the profit-generating role packaging design plays in your product business. The Product, Packaging, and Profit podcast helps product-based businesses turn packaging design into a competitive edge to attract customers, grow sales and boost profits. Hosted by Kelley Kempel, former retail creative leader, and owner of Hidden Path Creative. Kelley is sharing the secrets that launched big brands, so your products can stand out.

Show more...

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13. How Do You See a Return on the Investment in Packaging Design?

Product, Packaging, & Profit

16 minutes 12 seconds

2 years ago

13. How Do You See a Return on the Investment in Packaging Design?

Welcome to episode 13 of Product, Packaging, and Profit. Today, I’m breaking down why the investment in packaging design for a product business feels a little scary. It’s expensive, another expense, and you don’t always know the outcome. So how do you know if investing in packaging will get you a good return on your investment?

Things you won’t want to miss

Why investing when you have a product business is unique
Considering both the expense of packaging design and producing the packaging
How most product businesses default to DIY and home printing
How business goals connect to packaging ROI
Three ideas for measuring the return on investment of packaging design

Let’s Keep In Touch:

Join me At Ultimate Product Party www.hiddenpathcreative.com/upp

Subscribe to the Podcast for more product and packaging tips
Follow me on Instagram @hiddenpathcreative
Follow me on LinkedIn @kelleykempel

Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com