Today, on Product, Packaging, and Profit, I’m sharing an easy way to position your product as a must-have gift without custom packaging design. This is something I learned while designing packaging at Kohl's. These two simple additions to your existing packaging make your products feel giftable and get shoppers to ask "Who would love this?"
Things you won’t want to miss:
Simple additions to your existing packaging can make your products feel giftable
Why not every product needs in holiday packaging
My number one holiday packaging hack, listen to find out
How to take the holiday packaging hack to the next level
Why this is the most cost-effective holiday packaging option
Where you can get what you need to position your product as giftable before your next market
Download the Ultimate Packaging Checklist to not miss a thing in your packaging process:
https://www.hiddenpathcreative.com/checklist
Let’s Keep In Touch:
Subscribe to the Podcast for more product and packaging tips
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Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Today, on Product, Packaging, and Profit, I’m talking with Kristin Fisher, the Founder of the gifting brand Bocu, a Retail Strategy Coach for Makers and Independent Retailers, and the host of The Buyerside Chat Podcast.
With a profitable six-figure business and over 15 years of experience as a corporate retail Buyer, she is a retail industry expert on a mission to help female entrepreneurs get inside the mindset of a buyer to scale their small retail business with big retail strategy.
Things you won’t want to miss:
Kristin’s journey from corporate retail to entrepreneurship
What retail buyers are looking for
Aligning your product with retail values
Applying big retail strategies to small businesses
Scaling your small retail business
Tips and considerations for wholesaling on Faire
The significance of packaging for wholesaling
Packaging's role in building customer connections
Connect with Kristin:
Let’s Keep In Touch:
Subscribe to the Podcast for more product and packaging tips
Follow me on Instagram https://www.instagram.com/hiddenpathcreative/
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Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Today, on Product, Packaging, and Profit, I’m breaking down the five pieces of information every product package must include to comply with U.S. labeling regulations. This is one of the most asked questions I get from clients, and there are some easy fixes to implement and protect your business. These insights will ensure your packaging meets legal requirements and strengthens your brand.
Things you won’t want to miss:
The significance of complying with federal regulations, focusing on the Fair Packaging and Labeling Act (FPLA)
The need for product businesses to adhere to these regulations regardless of their size or industry
How non-compliance with the FPLA can lead to fines from multiple states where the products are sold
The five must-have pieces of information on your product package
Easy formatting fixes for the trickiest part of the federal and state regulations
Where on your packaging to include this important information
Download the Ultimate Packaging Checklist to get the FPLA visual explanations:
https://www.hiddenpathcreative.com/checklist
Let’s Keep In Touch:
Subscribe to the Podcast for more product and packaging tips
Follow me on Instagram https://www.instagram.com/hiddenpathcreative/
Follow me on LinkedIn https://www.linkedin.com/in/kelleykempel/
Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Today on Product, Packaging, & Profit I’m chatting with Justin Chen.
Justin Chen is the co-founder of PickFu, a polling platform anyone can use to get fast, reliable feedback from real people. Justin built PickFu with co-founder and college classmate John Li to use in their first business venture. People and businesses worldwide now rely on PickFu to help them make better data-driven decisions, faster. He has a BS in electrical engineering and computer science from UC Berkeley and an MS in engineering management from Santa Clara University. A firm believer in remote work, Justin braves Los Angeles traffic daily to shuttle his kids between school and activities.
Things you won’t want to miss from our chat
What are customer insights, and how can they benefit your business
Where Justin got the idea of PickFu polls
How to run a PickFu poll to get insights on your packaging design
Why using customer insights reduces risk in your business
Connect with Justin and PickFu
https://www.pickfu.com/#_r_hpc
On Instagram https://www.instagram.com/pickfupolls/
Get 50% off your first poll with code: HPC
Let’s Keep In Touch:
Subscribe to the Podcast for more product and packaging tips
Follow me on Instagram https://www.instagram.com/hiddenpathcreative/
Follow me on LinkedIn https://www.linkedin.com/in/kelleykempel/
Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Welcome to episode 15 of Product, Packaging, and Profit. Let’s dive deeper into how packaging design can help you grow your project business. Specifically, how can packaging help you grow your visibility and reach?
Things you won’t want to miss
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Welcome to episode 14 of Product, Packaging, and Profit. Let’s chat about setting goals for your product business. Specifically, goals packaging design can help you achieve. Every business is different. That’s why I’m talking about my top five favorite outcomes impacted by packaging design.
Things you won’t want to miss
The five areas of goals to consider for your business
The two different types of financial goals to set
One type of goal that is unique to ONLY product-based businesses
The most crucial intangible goal to set
Let’s Keep In Touch:
Subscribe to the Podcast for more product and packaging tips
Follow me on Instagram www.instagram.com/hiddenpathcreative
Follow me on LinkedIn https://www.linkedin.com/in/kelleykempel/
Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Welcome to episode 13 of Product, Packaging, and Profit. Today, I’m breaking down why the investment in packaging design for a product business feels a little scary. It’s expensive, another expense, and you don’t always know the outcome. So how do you know if investing in packaging will get you a good return on your investment?
Things you won’t want to miss
Why investing when you have a product business is unique
Considering both the expense of packaging design and producing the packaging
How most product businesses default to DIY and home printing
How business goals connect to packaging ROI
Three ideas for measuring the return on investment of packaging design
Let’s Keep In Touch:
Join me At Ultimate Product Party www.hiddenpathcreative.com/upp
Subscribe to the Podcast for more product and packaging tips
Follow me on Instagram @hiddenpathcreative
Follow me on LinkedIn @kelleykempel
Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Welcome to episode 12 of Product, Packaging, and Profit.
Today I’m chatting with Kerrie Fitzgerald. Kerrie Fitzgerald the founder of Kerrie Fitzgerald LLC - an eCommerce and product business consulting & educational agency, and host of top 100 marketing podcast- The 6 Figure Product Business Podcast. As a digital marketing expert, Kerrie helps eCommerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings in consistent sales and traffic without focusing a dime on ads.
After starting her first high-end pet eCommerce business, The Dapper Dog Box in 2016, she grew the business to multi 6 figures of revenue in two years without funding, staff or support and successfully sold the business in 2019. During that time, she was featured in Buzzfeed, Forbes and Mariah Carey’s Christmas gift guide wish list. She is a proud boy & dog mom, hot sauce and coffee lover and is an east coast transplant living in Seattle.
Things you won’t want to miss from our chat
What is a cult-ish product?
Why creating an awesome experience is essential in your eCommerce business
Why cultivating obsession with your customers is Kerrie’s favorite marketing strategy
The energy of in-person events and meeting internet friends in-person
How you can hang out with us at the Ultimate Product Party in May!
Join us At Ultimate Product Party:
www.hiddenpathcreative.com/upp
Connect with Kerrie
https://kerriefitzgerald.com
On Instagram @kerrie.a.fitzgerald
FREE VIDEO TRAINING- 4 Proven Ways To Grow Your Ecommerce Sales (without ads)https://marketing-by-kerrie.mykajabi.com/evergreen4provenways
Let’s Keep In Touch:
Subscribe to the Podcast for more product and packaging tips
Follow me on Instagram @hiddenpathcreative
Follow me on LinkedIn @kelleykempel
Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Welcome to episode 11 of Product, Packaging, and Profit.
Today I’m chatting with Allison Carter and Cat Hildner, the Ultimate Product Party hosts.
Allison and Cat were two strangers who connected at a conference, turned into business besties, and a few years later saw a gap in the product-based business space and decided to take action to fill it. In addition to the two businesses they run individually, Allison and Cat are the founders and hosts of Ultimate Product Party (UPP for short!). UPP is a 2-day creative conference that serves product-based businesses. Allison and Cat create a unique experience and space for the product-based business owner where they can connect with other like-minded small business owners who are looking to grow, scale, and make more money! UPP is definitely not your average biz conference - it’s a business meets FUN party, full of action-focused education and immediate takeaways for attendees to apply to scale. The next chance to attend UPP will be May 17-18, 2023 in Nashville!
Things you won’t want to miss from our chat
Join us at the Ultimate Product Party:
www.hiddenpathcreative.com/upp
Connect with Allison + Cat
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Welcome to episode 10 of Product, Packaging, and Profit.
As small business owners, we can build businesses on our own terms, but how do we fill in the gaps? In this episode, I’m talking about the freedom I have to make decisions and why I made finding a sense of community a priority last year. We’ll cover
Join Me At Ultimate Product Party:
www.hiddenpathcreative.com/UPP
Let’s Keep In Touch:
Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Welcome to episode 9 of Product, Packaging, and Profit.
In this episode, we’re talking with Andrea Liebross is a coach, speaker, podcast host, and soon-to-be published author who is known for helping bold, ambitious women make clear, confident decisions, so that they get exactly what they want, every time, and not just add another thing to their to-do list. Andrea’s clients become “I’ve got this” kind of women by creating their own custom secret sauce for success in both life and business; the sauce has just two ingredients - the right mindset and solid systems. Andrea shows women how to shift from believing what they want is impossible, complex and daunting to possible -just by simplifying, making things doable and FUN (even the systems) and adding a bit of confidence. Andrea's signature process leads them to find success on their OWN terms and ultimately joy and freedom in life and business.
After graduating from Dartmouth College and marrying the guy that lived down the hall, Andrea and her husband settled in Indianapolis. Over the last few decades, Andrea has started 3 successful businesses and ultimately became a certified business and life coach, all while raising two kids, now ages 21 and 18, and several giant puppies.
In this episode, we break down
Connect with Andrea:
What’s Your Productivity Archetype? Quiz
http://www.andrealiebross.com/quiz
https://www.instagram.com/andrea.liebross.coaching/
Work with Me:
Packaging Launchpad: www.hiddenpathcreative.com/packaging-launchpad
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Welcome to episode 8 of Product, Packaging, and Profit.
Effective packaging design works hard to sell your product so you can spend your time in other parts of your business. In this episode, we’re breaking down a simple framework for making design decisions for product packaging.
Work with Me:
Packaging Review Party: www.hiddenpathcreative.com/packagingprinterlist
If you’re listening to this after January 2023, don't worry you didn't miss out. You can join the waitlist to get invited to the next party.
Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup
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Welcome to episode 7 of Product, Packaging, and Profit.
In this episode, we’re talking with Lauren Felter of Felter Unfiltered. Lauren is a design educator for non-designers. After spending the first decade of her career overseeing marketing and operations for a university admissions office, she blew it up to do it her own way.
She turned her highly sought-after university design course into one specifically for business owners, VAs, and professionals who aren't graphic designers but find designing an inevitable part of their regular to-do list. She prides herself on a no-shame, no-shade approach to her education, branding services, and website design.
In this episode, we break down
Connect with Lauren:
https://felterunfiltered.com
https://www.instagram.com/felter.unfiltered/
Work with Me:
Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist
Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup
Let’s Keep In Touch:
Welcome to episode 6 of Product, Packaging, and Profit.
In this episode, we’re talking about the holiday shopping experience!
Resources
Work with Me:
Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist
Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup
Let’s Keep In Touch:
Welcome to episode 5 of Product, Packaging, and Profit.
In this episode, we’re talking about how to design product packaging for maximum shelf presence
Resources
Work with Me:
Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist
Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup
Let’s Keep In Touch:
Welcome to episode 4 of Product, Packaging, and Profit.
In this episode, we’re talking about competitive audits for your brand and product. Are you wondering what the heck a competitive audit is? We’ll cover that too.
Work with Me:
Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist
Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup
Let’s Keep In Touch:
Welcome to episode 3 of Product, Packaging, and Profit.
In this episode, we’re talking about the product’s journey from idea to shelf, including
Work with Me:
Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist
Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup
Let’s Keep In Touch:
Today’s episode is all about the power of packaging in a product-based business, and I share why I’m so passionate about packaging design.
In this episode, you’ll hear:
Work with Hidden Path Creative:
Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist
Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup
Let’s Keep In Touch:
Welcome to the first episode of Product, Packaging, and Profit. Today I’m sharing why I started the podcast and what you can expect from the show.
In this episode, you’ll hear:
Work with Hidden Path Creative:
Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist
Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup
Let’s Keep In Touch: