5. Designing Packaging For Shelf Presence

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Product, Packaging, & Profit

Kelley Kempel

19 episodes

1 week ago

Uncover the profit-generating role packaging design plays in your product business. The Product, Packaging, and Profit podcast helps product-based businesses turn packaging design into a competitive edge to attract customers, grow sales and boost profits. Hosted by Kelley Kempel, former retail creative leader, and owner of Hidden Path Creative. Kelley is sharing the secrets that launched big brands, so your products can stand out.

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5. Designing Packaging For Shelf Presence

Product, Packaging, & Profit

24 minutes 16 seconds

2 years ago

5. Designing Packaging For Shelf Presence

Welcome to episode 5 of Product, Packaging, and Profit.

In this episode, we’re talking about how to design product packaging for maximum shelf presence

Defining shelf presence
Are people really still shopping in stores?
Using market research to inform shelf presence
How to design for shelf presence
Cut through the visual noise
How packaging is like a billboard

Resources

Mood:Media: https://moodmedia.com/ae/2021-shopper-sentiments/
Dauntless by Kara Goldin: https://amzn.to/3OpQzaY

Work with Me:

Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist

Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup

Let’s Keep In Touch:

Subscribe to the Podcast for more product and packaging tips
Follow me on Instagram @hiddenpathcreative
Follow me on LinkedIn @kelleykempel
Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com