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Product, Packaging, & Profit
Kelley Kempel
19 episodes
1 week ago
Uncover the profit-generating role packaging design plays in your product business. The Product, Packaging, and Profit podcast helps product-based businesses turn packaging design into a competitive edge to attract customers, grow sales and boost profits. Hosted by Kelley Kempel, former retail creative leader, and owner of Hidden Path Creative. Kelley is sharing the secrets that launched big brands, so your products can stand out.
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Marketing
Business
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All content for Product, Packaging, & Profit is the property of Kelley Kempel and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Uncover the profit-generating role packaging design plays in your product business. The Product, Packaging, and Profit podcast helps product-based businesses turn packaging design into a competitive edge to attract customers, grow sales and boost profits. Hosted by Kelley Kempel, former retail creative leader, and owner of Hidden Path Creative. Kelley is sharing the secrets that launched big brands, so your products can stand out.
Show more...
Marketing
Business
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17. Must-Have Info for your Product Packaging (U.S. Version)
Product, Packaging, & Profit
24 minutes 35 seconds
2 years ago
17. Must-Have Info for your Product Packaging (U.S. Version)

Today, on Product, Packaging, and Profit, I’m breaking down the five pieces of information every product package must include to comply with U.S. labeling regulations. This is one of the most asked questions I get from clients, and there are some easy fixes to implement and protect your business. These insights will ensure your packaging meets legal requirements and strengthens your brand.

Things you won’t want to miss:

  • The significance of complying with federal regulations, focusing on the Fair Packaging and Labeling Act (FPLA)

  • The need for product businesses to adhere to these regulations regardless of their size or industry

  • How non-compliance with the FPLA can lead to fines from multiple states where the products are sold

  • The five must-have pieces of information on your product package

  • Easy formatting fixes for the trickiest part of the federal and state regulations

  • Where on your packaging to include this important information

Download the Ultimate Packaging Checklist to get the FPLA visual explanations:

https://www.hiddenpathcreative.com/checklist


Let’s Keep In Touch:

  • Subscribe to the Podcast for more product and packaging tips

  • Follow me on Instagram https://www.instagram.com/hiddenpathcreative/

  • Follow me on LinkedIn https://www.linkedin.com/in/kelleykempel/ 

  • Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com

Product, Packaging, & Profit
Uncover the profit-generating role packaging design plays in your product business. The Product, Packaging, and Profit podcast helps product-based businesses turn packaging design into a competitive edge to attract customers, grow sales and boost profits. Hosted by Kelley Kempel, former retail creative leader, and owner of Hidden Path Creative. Kelley is sharing the secrets that launched big brands, so your products can stand out.