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Product, Packaging, & Profit
Kelley Kempel
19 episodes
5 days ago
Uncover the profit-generating role packaging design plays in your product business. The Product, Packaging, and Profit podcast helps product-based businesses turn packaging design into a competitive edge to attract customers, grow sales and boost profits. Hosted by Kelley Kempel, former retail creative leader, and owner of Hidden Path Creative. Kelley is sharing the secrets that launched big brands, so your products can stand out.
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Marketing
Business
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All content for Product, Packaging, & Profit is the property of Kelley Kempel and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Uncover the profit-generating role packaging design plays in your product business. The Product, Packaging, and Profit podcast helps product-based businesses turn packaging design into a competitive edge to attract customers, grow sales and boost profits. Hosted by Kelley Kempel, former retail creative leader, and owner of Hidden Path Creative. Kelley is sharing the secrets that launched big brands, so your products can stand out.
Show more...
Marketing
Business
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9. Making a S.M.A.R.T.E.R. Plan for Your Biz with Andrea Liebross
Product, Packaging, & Profit
39 minutes 48 seconds
2 years ago
9. Making a S.M.A.R.T.E.R. Plan for Your Biz with Andrea Liebross

Welcome to episode 9 of Product, Packaging, and Profit.

In this episode, we’re talking with Andrea Liebross is a coach, speaker, podcast host, and soon-to-be published author who is known for helping bold, ambitious women make clear, confident decisions, so that they get exactly what they want, every time, and not just add another thing to their to-do list. Andrea’s clients become “I’ve got this” kind of women by creating their own custom secret sauce for success in both life and business; the sauce has just two ingredients - the right mindset and solid systems. Andrea shows women how to shift from believing what they want is impossible, complex and daunting to possible -just by simplifying, making things doable and FUN (even the systems) and adding a bit of confidence. Andrea's signature process leads them to find success on their OWN terms and ultimately joy and freedom in life and business.

After graduating from Dartmouth College and marrying the guy that lived down the hall, Andrea and her husband settled in Indianapolis. Over the last few decades, Andrea has started 3 successful businesses and ultimately became a certified business and life coach, all while raising two kids, now ages 21 and 18, and several giant puppies.

In this episode, we break down

  • Creating a vision for 2023 and a plan for immediate traction
  • Why writing S.M.A.R.T.E.R. Goals (that includes Exciting and Risky) are key
  • Defining The Work Worth Doing!
  • Integrating your plan into your daily and weekly actions to create traction
  • Building your own personal board of directors and who should be on your board
  • How revisiting, reflecting, and revising the plan creates a high-value cycle of growth
  • How to build and USE a plan that aligns with your needs
  • Leaving room in the plan for some magic!
  • Why your feelings are important in the planning process

Connect with Andrea:

www.andreaslinks.com

What’s Your Productivity Archetype? Quiz

http://www.andrealiebross.com/quiz

https://www.instagram.com/andrea.liebross.coaching/

Work with Me:

Packaging Launchpad: www.hiddenpathcreative.com/packaging-launchpad

Let’s Keep In Touch:

  • Subscribe to the Podcast for more product and packaging tips
  • Follow me on Instagram @hiddenpathcreative
  • Follow me on LinkedIn @kelleykempel
  • Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Product, Packaging, & Profit
Uncover the profit-generating role packaging design plays in your product business. The Product, Packaging, and Profit podcast helps product-based businesses turn packaging design into a competitive edge to attract customers, grow sales and boost profits. Hosted by Kelley Kempel, former retail creative leader, and owner of Hidden Path Creative. Kelley is sharing the secrets that launched big brands, so your products can stand out.