2. The Power of Packaging

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Product, Packaging, & Profit

Kelley Kempel

19 episodes

4 days ago

Uncover the profit-generating role packaging design plays in your product business. The Product, Packaging, and Profit podcast helps product-based businesses turn packaging design into a competitive edge to attract customers, grow sales and boost profits. Hosted by Kelley Kempel, former retail creative leader, and owner of Hidden Path Creative. Kelley is sharing the secrets that launched big brands, so your products can stand out.

Marketing

Business

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Marketing

Business

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2. The Power of Packaging

Product, Packaging, & Profit

28 minutes 2 seconds

3 years ago

2. The Power of Packaging

Today’s episode is all about the power of packaging in a product-based business, and I share why I’m so passionate about packaging design.

In this episode, you’ll hear:

What packaging can do for your business
Creating connections with customers
Elements of an ideal customer profile
Standing out in a crowded product category
Adding credibility to your product
How packaging can add value to your product
Packaging design that elevates product price
What customers won’t tell you about how they shop

Work with Hidden Path Creative:

Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist

Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup

Let’s Keep In Touch:

Subscribe to the Podcast for more product and packaging tips
Follow me on Instagram @hiddenpathcreative
Follow me on LinkedIn @kelleykempel
Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com