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Product, Packaging, & Profit
Kelley Kempel
19 episodes
5 days ago
Uncover the profit-generating role packaging design plays in your product business. The Product, Packaging, and Profit podcast helps product-based businesses turn packaging design into a competitive edge to attract customers, grow sales and boost profits. Hosted by Kelley Kempel, former retail creative leader, and owner of Hidden Path Creative. Kelley is sharing the secrets that launched big brands, so your products can stand out.
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Marketing
Business
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All content for Product, Packaging, & Profit is the property of Kelley Kempel and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Uncover the profit-generating role packaging design plays in your product business. The Product, Packaging, and Profit podcast helps product-based businesses turn packaging design into a competitive edge to attract customers, grow sales and boost profits. Hosted by Kelley Kempel, former retail creative leader, and owner of Hidden Path Creative. Kelley is sharing the secrets that launched big brands, so your products can stand out.
Show more...
Marketing
Business
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7. What to Know Before You DIY Packaging Design with Lauren Felter
Product, Packaging, & Profit
32 minutes 32 seconds
3 years ago
7. What to Know Before You DIY Packaging Design with Lauren Felter

Welcome to episode 7 of Product, Packaging, and Profit.

In this episode, we’re talking with Lauren Felter of Felter Unfiltered. Lauren is a design educator for non-designers. After spending the first decade of her career overseeing marketing and operations for a university admissions office, she blew it up to do it her own way.

She turned her highly sought-after university design course into one specifically for business owners, VAs, and professionals who aren't graphic designers but find designing an inevitable part of their regular to-do list. She prides herself on a no-shame, no-shade approach to her education, branding services, and website design.

In this episode, we break down

  • ​​What inspired Lauren to start teaching design to non-designers
  • What to know before you DIY your design
  • How to view a design through the lens of a customer
  • Lauren’s top piece of advice for designing product packaging
  • When to hire a designer vs. when to do it yourself

Connect with Lauren:

https://felterunfiltered.com

https://www.instagram.com/felter.unfiltered/

Work with Me:

Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist

Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup

Let’s Keep In Touch:

  • Subscribe to the Podcast for more product and packaging tips
  • Follow me on Instagram @hiddenpathcreative
  • Follow me on LinkedIn @kelleykempel
  • Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Product, Packaging, & Profit
Uncover the profit-generating role packaging design plays in your product business. The Product, Packaging, and Profit podcast helps product-based businesses turn packaging design into a competitive edge to attract customers, grow sales and boost profits. Hosted by Kelley Kempel, former retail creative leader, and owner of Hidden Path Creative. Kelley is sharing the secrets that launched big brands, so your products can stand out.