3. From Idea to Store Shelf

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Product, Packaging, & Profit

Kelley Kempel

19 episodes

4 days ago

Uncover the profit-generating role packaging design plays in your product business. The Product, Packaging, and Profit podcast helps product-based businesses turn packaging design into a competitive edge to attract customers, grow sales and boost profits. Hosted by Kelley Kempel, former retail creative leader, and owner of Hidden Path Creative. Kelley is sharing the secrets that launched big brands, so your products can stand out.

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3. From Idea to Store Shelf

Product, Packaging, & Profit

22 minutes 5 seconds

3 years ago

3. From Idea to Store Shelf

Welcome to episode 3 of Product, Packaging, and Profit.

In this episode, we’re talking about the product’s journey from idea to shelf, including

Dream retailers for your product
Is the direct-to-consumer model dead?
Benefits of getting your product in stores
The 6 steps of getting your product from idea to shelf
Creating a win-win relationship with stores

Work with Me:

Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist

Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup

Let’s Keep In Touch:

Subscribe to the Podcast for more product and packaging tips
Follow me on Instagram @hiddenpathcreative
Follow me on LinkedIn @kelleykempel
Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com