🚀 In episode #212, we welcomed Zoltan Vardy, B2B Sales Advisor, Author & Speaker.
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Spotify: https://open.spotify.com/show/3DHrGKvqCduaXrEHrHazAR?si=92e8b757ef55433b
Apple podcast: https://podcasts.apple.com/us/podcast/productivity-mastery/id1514614289
Listen to this episode and learn:
💡What makes sales more about problem-solving than just selling?
💡Why do early-stage founders struggle with commercializing their products?
💡How does a strong value proposition enhance communication and sales?
💡What role do expertise and honesty play in building trust in sales?
and many more...
About our guests:
Zoltan has closed $2 billion in B2B sales over his 30-year global career as a C-suite executive, entrepreneur, and investor. Also, he led a $150 million revenue business across 30 countries as Senior Vice President of Global Sales at NBC Universal International.
You can find Zoltan here:
LinkedIn: https://www.linkedin.com/in/zoltanvardy/?originalSubdomain=uk
Website: https://zoltanvardy.com/
Chapters:
00:00 Reconnecting and Introduction
03:12 Zoltan's Career Journey
05:57 Corporate to Entrepreneurship Transition
09:12 Challenges for Early-Stage Founders
11:55 Shifting Mindsets in Sales
15:01 Crafting a Strong Value Proposition
17:58 Customer Feedback and Iteration
20:59 Effective Outreach Strategies
23:55 Navigating the Sales Process
26:48 Identifying the Right Customers
30:02 Building a Sustainable Business
37:24 Cold Calling: A Controversial Approach
44:43 Establishing Trust in Sales
49:33 Leveraging LinkedIn for Sales Success
01:01:13 Mastering Time Management in Sales
01:08:32 Cultivating a Sales-Oriented Company Culture
Enjoy listening and #KeepPERFORMing!
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Website:
https://stoyanyankov.com/podcast/