🎙 Stop Posting More: Build a Visibility Strategy That Actually Converts EP332 of Profit With A Plan PodcastReleased January 6, 2026 Guest:  Tori Barker, CEO of Creative Marketing, a strategic marketing consultant, and visibility expert Host: Marcia Riner, CEO of Infinite Profit and a Business Growth Strategist 🎯 Episode Summary If your business isn’t growing, it might not be your offer. It might be that not enough of the right people truly see you, and even fewer remember you. In this episode, Marcia sits down with visibility strategist Tori Barker to break down what visibility actually means, why it is not a “look at me” game, and how to build a simple structure that turns attention into real leads and clients. You’ll walk away with a clear framework you can use to get known without exhausting yourself. 🎥 What You’ll Learn Why visibility is strategy, not vanity, and why it drives growth How to stop random posting and start building a purposeful presence The two layers of visibility: internal alignment and external attention Why “cookie-cutter marketing plans” miss the mark for most entrepreneurs The 4C Visibility Framework: Clarity, Confidence, Consistency, Conversion How to do less, stay consistent, and still create momentum that converts ⏱️ Timestamp Highlights[00:00] The real reason your business isn’t growing[01:52] Profit Booster Growth Map and why it matters for 2026 planning[04:02] How Tori shifted from corporate marketing to visibility strategy[09:04] Visibility does not mean video, and it is not about being “loud”[11:15] Internal vs external visibility and why alignment comes first[14:12] The danger of false marketing promises and chasing vanity numbers[17:46] Why your unique perspective is your competitive advantage[21:18] Visibility that keeps the spotlight on the customer, not you[24:00] The power of testimonials and borrowed trust for visibility[25:07] The 4C Visibility Framework explained[26:10] Why consistency beats doing “all the things”[28:02] Conversion and the visibility flywheel that brings business to you[31:16] Quick wins vs long plays: choosing the right strategy for your reality[32:13] Tori’s Visibility Quiz and where to find her 🔗 Resources & LinksTori Barker Visibility QuizCreativeMarketingConsulting.com 💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven ResourcesFree Profit Booster Growth Maphttp://profitbooster.com/growth-map💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine without adding more work to your plate.https://ProfitBoosterPod.com 🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Why Physical Touchpoints Are Beating Funnels at Customer Retention EP331 of Profit With A Plan Podcast Released Date: December 16, 2025   Guest:  Mark Stern, founder and CEO of Custom Box AgencyHost: Marcia Riner, Business Growth Strategist, Infinite Profit®   🎯 Episode Summary Most businesses pour money into funnels, ads, and automation, yet retention keeps slipping. This episode reveals why physical experiences are quietly outperforming digital-only strategies when it comes to engagement, loyalty, and lifetime value. If your offers are solid but customers are not sticking, this conversation will change how you design your entire customer journey. 🎥 What You’ll Learn • Why physical experiences outperform email and social for engagement• How to design customer journeys that guide real outcomes• Where physical touchpoints fit across acquisition, onboarding, and retention• How to turn frameworks into tangible customer momentum• Why better onboarding directly reduces churn and refunds ⏱️ Timestamp Highlights [00:00] Why physical touchpoints outperform digital engagement[04:45] Why most onboarding systems quietly fail customers[08:00] Turning frameworks into physical momentum tools[13:00] Using physical products for customer acquisition[18:00] Designing retention through milestones and recognition[29:00] How intentional journeys increase lifetime value 🔗 Resources & Links CustomBoxAgency.com57Hats.comInfiniteProfitConsulting.com 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Growth MapSee the fastest path to more revenue and fewer profit leaks.http://profitbooster.com/growth-map 🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Stop Guessing: Use Your Numbers To Actually Grow Your Business EP330 Profit With A Plan PodcastReleases December 9, 2025 Guest:  Sonny Grappone, Founder of Precision Accounting cConsultingHost: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit®   🎯 Episode Summary Most business owners make decisions in the dark, relying on gut feelings, half-read P&Ls, and whatever their bookkeeper emails at tax time. In this episode, we break down how proactive accounting, clean financial systems, and smarter job costing give you real control over cash flow, hiring, pricing, and growth. You will hear how one shift in job costing improved margins by 30 percent, why “I can make payroll” is a dangerous metric, and how to use tax planning and incentives to fund growth instead of starving it. If you want your numbers to support bigger decisions, not surprise you later, this conversation will change how you look at your books. 🎥 What You’ll Learn Why “I can make payroll” is a terrible way to judge success The simple mindset shift from bookkeeping reports to decision-ready data How job costing fixes bad bids and protects thin construction margins Where hidden costs like insurance and payroll quietly destroy profit How software and automation cut errors, save time, and improve accuracy Ways smart tax planning and wellness credits can fund hiring and growth ⏱️ Timestamp Highlights [00:00] Why most owners make decisions in the dark with money[03:30] Sonny’s path from hustling entrepreneur to strategic accountant[10:50] The danger of ignoring financials and trusting only bookkeepers[13:10] Fixing job costing, bids, and margins for construction companies[21:10] Hidden expenses like insurance that quietly put owners out of business[27:40] Tax planning, wellness credits, and saving enough to hire smarter 🔗 Resources & Links Precision Accounting & Consulting (PAC)https://precisionaccountingconsulting.com   💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. Questions? Call (949) 229-2112 or visit:https://infiniteprofitconsulting.com   🚀 Profit-Driven Resources (CTAs) Profit Booster Growth MapGet a clear, customized view of where revenue is leaking and where profit is hiding so you can plan your next growth moves with confidence.http://profitbooster.com/growth-map Profit Booster Podcast Monetization HubTurn your podcast interviews into a client-generating machine without adding more work to your plate.https://profitboosterpod.com Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Pricing Mistakes That Are Costing You Millions EP329 Profit With A Plan PodcastReleased December 2, 2025 Guest: Dan Balcauski, B2B SaaS pricing expert and founder of Product TranquilityHost: Marcia Riner, Business Growth Strategist and CEO of Infinite Profit®   🎯 Episode Summary Most SaaS companies are unknowingly giving away revenue. In this episode, Marcia sits down with Dan Balcauski, B2B SaaS pricing expert and founder of Product Tranquility, to unpack why pricing is rarely a math problem and almost always a strategy problem. You will learn how to monetize AI features, frame pricing decisions with confidence, and avoid the revenue leaks that quietly erode growth. If you are a SaaS founder, product leader, or anyone making pricing decisions, this conversation will reshape how you think about value. 🎥 What You Will Learn • Why SaaS pricing fails and how to fix it fast• How to monetize AI features without confusing buyers• The strategy behind good, better, best pricing• Pricing mistakes that drain revenue in B2B SaaS• How positioning drives packaging and price• Why talking to customers early improves pricing accuracy   ⏱️ Timestamp Highlights [00:00] Why most SaaS companies leave money on the table[02:10] Pricing is a strategy problem, not a math problem[06:40] The art and science behind SaaS pricing[10:15] Price positioning and avoiding the race to the bottom[13:20] Good, better, best models and customer choice[17:50] How founders should test pricing and validate value[25:00] Why discounts can destroy margins and buyer behavior[34:40] How to rethink promotions in B2B[36:55] Where to start if pricing needs a refresh   🔗 Resources and Links ProductTranquility.com   💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies that help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can put to work today.   🚀 Profit-Driven Resources Profit Booster Podcast Monetization HubTurn your interviews into a client-generating machine without adding more work.Learn more at ProfitBoosterPod.com Free Growth Map with 3 Actionable Ideas Want to find your fastest path to higher profit and better pricing decisions? Grab your free Profit Booster Growth Map at ProfitBooster.com/growth-map. Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

How to Tell Stories That Actually Convert Your Audience Into Clients EP328 of Profit With A Plan PodcastReleased Date 11.25.25 Guest: Dr. Danny Brassell Phd, Master storyteller, speaker, trainer and coachHost: Marcia Riner, Business Growth Strategist | Infinite Profit®   🎯 Episode Summary Most presentations lose people in the first few minutes because they focus on information instead of connection. In this episode, Dr. Danny Brassell breaks down how to use intentional storytelling to grab attention fast and guide people toward action. You’ll learn the 5 C’s of a well-crafted story, how to connect emotionally without feeling pushy, and simple techniques that make your message memorable, relatable, and conversion-ready. Whether you speak on stage, lead a team, or pitch clients, this episode shows how the right story can move people and move business forward.   🎥 What You’ll Learn • Why connection, not confidence, drives audience engagement• The 5 C’s of a WellCrafted Story that inspire action• How to open any presentation so people lean in instantly• Why vulnerability builds trust faster than credentials• A simple exercise to uncover hundreds of stories people remember• How to use stories ethically to motivate and convert your audience   ⏱️ Timestamp Highlights [00:00] Why some speakers hook attention instantly and others lose the room[02:30] The real reason emotion moves people more than information[06:00] What separates a good presentation from one that converts[08:45] The 5 C’s framework for crafting stories that land[13:20] How to connect with your audience in the first five minutes[17:40] Using everyday moments to create stories people remember[25:00] Why one clear call to action beats multiple choices[30:50] How to end with impact without relying on sad stories[34:45] The mindset shift that keeps your audience engaged and inspired[36:00] Where to get your free WellCrafted Story blueprint   🔗 Resources & Links FreeStoryGuide.com 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com   🚀 Profit-Driven Resources Profit Booster Podcast Monetization HubTurn your interviews into a client-generating machine without adding more work to your plate.  Learn more at ProfitBoosterPod.com Free Growth and Marketing AuditGrab your free Profit Booster Growth Map at ProfitBooster.biz to identify three clear moves that grow revenue and stop profit leaks fast. Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Influence Beats Authority - The Leadership Skill That Changes Everything EP327 of Profit With A Plan PodcastReleased November 18, 2025 Guest:  Tami Reiss, Leadership Trainer and the CEO of Leader Within Host: Marcia Riner, Business Growth Strategist, CEO Infinite Profit®   🎯 Episode SummaryMost leaders lean on authority and wonder why their team doesn’t follow through. Influence-driven leadership flips the script. In this episode, Tami Reiss breaks down how to get genuine buy-in, why personalized pitches matter, and how asking smarter questions leads to better collaboration, stronger culture, and faster results. You’ll also learn her simple MAP framework for making your message land and motivating people at every level. 🎥 What You’ll Learn• Why authority alone fails to create lasting buy-in• How to motivate teams using influence-driven leadership• The MAP framework for getting people aligned and excited• How to personalize your pitch so others instantly care• The role trust plays in influence and decision-making• Simple language shifts that strengthen credibility ⏱️ Timestamp Highlights[00:02] Authority fails because influence drives real action[00:05] How influence creates ownership and better performance[00:09] Why leaders must stop “babysitting” and build collaboration[00:12] MAP explained: Manifest, Assess, Promote[00:18] Personalizing your pitch for each individual[00:23] How trust increases influence and impact 🔗 Resources & LinksTamiReiss.comTamiReiss.com/influence 💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com 🚀 Profit-Driven Resources (CTAs) 💰 Profit Booster Podcast Monetization HubTurn your interviews into a client-generating machine without adding more work to your plate.Learn more at ProfitBoosterPod.com 📈 Free Business Growth MapYour leads should be converting. Let’s find out what’s missing.Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Stop Using Personal Credit to Fund Your Business 🎯 Episode Summary:Still using your personal credit to keep your business running? That’s a profit killer. In this episode of Profit With A Plan, Marcia Riner and guest expert Sue Schuster reveal how to build corporate credit that protects your personal assets and fuels sustainable business growth. Learn how to separate your finances, establish real credibility with lenders, and access funding without personal guarantees. 🎥 What You’ll Learn:• Why using personal credit for your business puts everything you own at risk• The difference between personal and corporate credit—and how to build both• Step-by-step ways to legitimize your business before applying for credit• How to make sure your vendors and lenders actually report your credit activity• Why banks don’t tell you about EIN-based credit—and how to use it anyway• How corporate credit protects your “corporate veil” and keeps you financially safe ⏱️ Timestamp Highlights:[00:00] Why using personal credit is a profit killer[03:00] What corporate credit really means for business owners[05:00] The three key credit bureaus every business must register with[10:00] How to build credibility before applying for funding[17:00] Address, phone, and email details that make or break your approval[21:00] The secret to getting trade lines and vendor accounts to report[26:00] How corporate credit strengthens your business and protects your assets[30:00] The truth about banks, bots, and business lending[33:00] Why you shouldn’t go it alone—and how to get expert help 🔗 Resources & Links:Sue Schuster on LinkedInsuzanne@profituring.aiBizfi.io   💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources (CTAs)💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at ProfitBoosterPod.com 📈 Free Growth MapGenerate 3 great profit boosting ideas quickly👉 Book yours now at ProfitBoosterBiz.com/growthmap 🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.  

From Audience to Income: How Paid Communities Create Real Freedom EP325 Profit With A Plan PodcastReleased November 4, 2025 Guest:  Carol Tice, Journalist and Founder of the Community Growth Academy Host: Marcia Riner, Business Growth Strategist | Infinite Profit   🎯 Episode SummaryMost business owners focus on growing an audience—but an audience listens, while a community buys, stays, and grows with you. In this episode, Marcia sits down with Carol Tice, the journalist-turned-entrepreneur who transformed her blog readers into a thriving paid community that generated over $6 million before she sold it. Carol shares how to turn your expertise into recurring revenue, why your gut beats the gurus, and how building a community can fund the life you actually want. 🎥 What You’ll Learn• The difference between an audience and a true community that drives profit• How Carol turned her blog readers into a $6M paid membership model• Simple ways to validate and launch your own community in 2025• Why low-ticket memberships can outperform high-ticket offers• How to design a flexible, freedom-based business model you love ⏱️ Timestamp Highlights[00:00] The real difference between audience and community[05:00] From journalism to building a six-figure freelance business[08:00] The launch of Freelance Writers Den and early community growth[11:00] The power of closing the doors to increase demand[16:00] How modern tools like Skool make paid communities easy[20:00] Why engagement beats content for lasting member retention[27:00] Building in public: how to let your members shape your offer[33:00] Creating scalable, sellable, and lifestyle-friendly businesses 🔗 Resources & LinksCarol Tice – Community Growth Academyhttps://www.skool.com/community-growth-academy Free Case Study: How I Built and Sold Freelance Writers Denhttps://www.skool.com/community-growth-academy/about 💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources (CTAs) 💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at ProfitBoosterPod.com 📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Plug Your Profit Leaks - Build a Lean Company That Grows Faster EP324 Profit With A plan PodcastReleased October 28,v 2025 Guest:  Duane Deason, CPA, CFO, Founder and President | Efficacy GroupHost: Marcia Riner, Business Growth Strategist | Infinite Profit® 🎯 Episode SummaryRevenue is up—but profit isn’t. This episode exposes the hidden operational bloat that quietly drains cash, slows innovation, and makes growth feel heavy. Duane Deason, founder of The Efficacy Group and author of Operationally Svelte, shares how to spot profit leaks early, build an internal cost management rhythm, and create a company that’s lean, agile, and built to last. 🎥 What You’ll Learn The silent costs that stall profit and slow innovation Why “operationally svelte” companies outpace, out-innovate, and outlast Founder habits that create bloat—and how to replace them How to build a cost management center from day one When to fund, fix, or kill projects using clear milestones Where to cut, renegotiate, or rebalance without starving growth ⏱️ Timestamp Highlights[00:00] Why revenue grows but profit stalls[02:32] Duane’s turnaround story and “Operationally Svelte” mindset[06:27] What bloat really is—and how it kills innovation[10:45] Stop “appeasement budgeting” and set accountable milestones[24:08] Build an internal cost management center that lasts[29:20] Hiring the right talent to own costs across departments 🔗 Resources & LinksGuest website: https://efficacygroup.comInfiniteProfitConsulting.comProfitBooster.biz 💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources (CTAs)💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at ProfitBoosterPod.com 📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.      

🎙 Episode Title Your Story Is Your Growth Strategy: Turning Purpose Into ProfitReleased October 21, 2025 Guest: Dan Grech | Pulitzer Prize–winning NPR and PBS journalist turned entrepreneur and educatorHost: Marcia Riner, Business Growth Strategist | Infinite Profit® 🎯 Episode Summary Most entrepreneurs treat their story like background fluff—but it’s actually their most powerful growth tool. Pulitzer Prize–winning journalist turned entrepreneur Dan Grech reveals how to use your story as a strategic asset to attract customers, inspire your team, and grow with purpose. Discover the 3-step Story-Driven Business framework and why every founder should lead with the story that fuels their mission, not just sit on an “About” page. 🎥 What You’ll Learn Why your founder story drives more sales than any marketing tactic How to become the “Jedi” in your client’s hero journey The 3 steps of story-driven growth: Define, Deploy, Ignite How to build a brand that attracts both clients and top talent The missing link between authenticity, AI, and storytelling How to create a business that’s purpose-driven, not just profit-driven ⏱️ Timestamp Highlights [00:00] Why your story is your biggest growth asset[03:00] Dan’s journalism roots and early storytelling lessons[08:00] Reinventing as a business storyteller and starting BizHack Academy[12:00] Turning strangers into buyers through trust and story[16:00] From “Me Too” businesses to story-driven brands[20:00] The 3-step Story-Driven Growth framework explained[25:00] Using AI to define and document your founder story[28:00] How story aligns culture, hiring, and marketing[31:00] Real-world examples: The Greater Need and Textamol[36:00] Dan’s challenge to every listener—start your Why Chain today 🔗 Resources & Links Dan Grech’s free 30-minute business story consultationhttps://thestorydrivenbusiness.com   💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com 🚀 Profit-Driven Resources  💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work.👉 Learn more at https://ProfitBoosterPod.com 📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at https://ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Inside Growth 2.0. How AI, GEO & Vibe Coding Are Changing EverythingEP322 Profit With A Plan PodcastRelease date: October 6, 2025 Guest: Raj Singh, VP of Product at MozillaHost: Marcia Riner, Business Growth Strategist | Infinite Profit®   🎯 Episode SummaryAI isn’t just a buzzword—it’s rewriting the rules of growth. In this episode, Raj Singh, VP of Product at Mozilla and a serial founder with multiple exits, joins Marcia Riner to reveal how GenAI is transforming growth, product management, and visibility for SMBs. They explore the rise of “vibe coding,” GEO over SEO, and how to become a “Super IC” using AI to multiply productivity. 🎥 What You’ll Learn Why “vibe coding” is the next wave of AI-driven creation How one person can now do the work of an entire growth team The surprising platforms AI trusts most for visibility (hint: not Forbes) The rise of the “Super IC” and how to work smarter with AI What GEO and programmatic TikTok mean for modern growth How Mozilla is building AI tools to help solopreneurs grow faster ⏱️ Timestamp Highlights[00:03] Raj Singh’s journey from startup founder to VP at Mozilla[07:50] How GenAI changes the growth equation for SMBs[10:08] What “vibe coding” means and why it matters[13:10] The rise of the “Super IC” and new productivity models[17:44] Cultural shifts: AI replacing conversation, not connection[28:09] SEO vs. GEO: how AI ranks your brand differently[33:05] Real-world tools and takeaways for business owners 🔗 Resources & LinksSolo AI Website Builder – www.soloist.ai 💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com   🚀 Profit-Driven Resources💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at ProfitBoosterPod.com 📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

When to Move Beyond QuickBooks -CFO Insights for Growing Businesses EP321 of Profit With A Plan PodcastReleased September 30, 2025 Guest: Laresa McIntyre - Founder and Fractional CFO | Rockbridge CFOHost: Marcia Riner- Business Growth Strategist | Infinite Profit®   🎯 Episode Summary QuickBooks works well in the beginning—but eventually, it can hold you back. If you’re finding it harder to get clear financial insights, it may be a sign you’ve outgrown it. In this episode, fractional CFO Laresa McIntyre shares how to recognize the signals, what options exist beyond QuickBooks, and how the right system can help you scale smarter. 🎥 What You’ll Learn Clear signals you’ve outgrown QuickBooks as your business scales Why financial systems must evolve with your growth goals Affordable mid-level solutions beyond QuickBooks and spreadsheets How better data leads to faster, more confident decisions Why fractional CFO support can save cash while driving growth ⏱️ Timestamp Highlights [00:02] Why QuickBooks eventually holds businesses back[00:10] The difference between accountants and CFOs[00:21] When financial systems become your pain point[00:33] Mid-level solutions like Business Central and NetSuite[00:45] How smarter systems improve cash flow and forecasting[00:53] What investors really want from your financial story 🔗 Resources & Links Guest website: https://rockbridgecfo.com 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit  https://infiniteProfitConsulting.com 🚀 Profit-Driven Resources (CTAs) 💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at https://ProfitBoosterPod.com 📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at https://ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

🎙 Episode TitleHiring Friends: The Surprising Leadership Advantage EP320 Profit With A Plan PodcastRelease Date: September 23, 2025 Guest: Marcylle Combs, MS, RN is an Entrepreneur, Leadership Expert, Speaker, Author, and Podcast HostHost: Marcia Riner, Business Growth Strategist | Infinite Profit®   🎯 Episode SummaryWhat if the advice to never mix business with friendship is holding your company back? In this episode, leadership expert Marcylle Combs shares why building teams around people you trust—and even enjoy—can transform company culture, increase retention, and improve your bottom line. Discover how honesty, humility, and respect create workplaces where people thrive. 🎥 What You’ll Learn Why hiring friends can lead to stronger, more profitable workplaces How honesty and humility attract top talent and drive retention Why culture is the hidden factor in company valuation and exits The ripple effect of respect across employees, customers, and profits Practical hiring insights for building high-performing, trustworthy teams ⏱️ Timestamp Highlights[00:04] Why “never hire friends” might be the wrong advice[07:00] How gossip destroys trust and corrodes company culture[10:51] Why culture and morale impact company valuation[15:46] Hiring mistakes and how to test real problem-solving skills[20:09] The importance of becoming the employer of choice[25:59] Why respect must be earned, not demanded 🔗 Resources & LinksMarcylleCombs.comAmazon Books: Never Hire Your Friends 💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at ProfitBoosterPod.com 📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

🎙 Episode TitleMembership Models That Drive Recurring Revenue EP319 of Profit With A Plan PodcastReleased: September 16, 2025 Guest: Nathalie Dorémieux is a Membership Maven and tech strategist Host: Marcia Riner, Business Growth Strategist | CEO of infinite Profit® 🎯 Episode Summary What if your expertise could generate consistent, recurring revenue without you being tied to it every day? Nathalie Dorémieux joins me to share how business owners can create high-retention memberships that align with their vision, attract loyal clients, and build real business assets. You’ll discover how to validate your idea, different membership models that work across industries, and why this could be the smartest way to grow your business. 🎥 What You’ll Learn The signs you’re ready to launch a membership program How to validate your membership idea without heavy investment Different membership models for coaches, consultants, and brick-and-mortar businesses Why community is the key to member success and retention How memberships build loyalty and predictable recurring revenue The hidden asset value memberships add to your business ⏱️ Timestamp Highlights [00:05] Turning expertise into recurring revenue with memberships[06:48] Why memberships beat online courses for client success[10:59] The power of community in keeping members engaged[16:40] Different types of membership models that work[22:00] Mindset shifts before launching a membership program[29:50] Adding memberships to existing programs or alumni communities[33:02] Using recurring revenue as a saleable business asset 🔗 Resources & Links Nathalie Dorémieux – themembershiplab.comthemembershiplab.com/mrr-calculator 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources (CTAs) 💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at ProfitBoosterPod.com 📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.  

🎙 Episode TitleBuild to Sell, Build to Scale: Exit Strategy Secrets EP 318 of Profit With A Plan PodcastReleased 9.9.25 Guest: Vince Perri - Certified Exit Planning Advisor (CEPA) and experienced business brokerHost: Marcia Riner - Business Growth Strategist | Infinite Profit®   🎯 Episode SummaryMost business owners wait too long to think about selling—but the truth is, the same strategies that make your business attractive to buyers also make it stronger, more profitable, and easier to run right now. In this episode of Profit With A Plan, Marcia talks with exit planning advisor and business broker Vince Perri about how to design your company as a sellable asset—whether you ever sell or not.   🎥 What You’ll Learn Why building to sell naturally forces smarter systems and stronger teams How recurring revenue, niche focus, and owner independence drive value Why de-risking your company is step one to increasing its worth How culture and leadership impact valuation and buyer interest The mindset shifts every entrepreneur needs to scale with confidence ⏱️ Timestamp Highlights[00:05] Selling as a reward, not the goal of business ownership[03:00] Vince’s journey from entrepreneur to business broker[06:30] De-risking your business to make it attractive to buyers[12:00] Empowering employees and building leadership into your team[18:00] How culture and intangible capital increase valuation multiples[22:00] Why value over revenue is the key mindset for long-term success[29:00] Breaking limiting beliefs around scaling, wealth, and growth   🔗 Resources & LinksVincePerri.comYouTube: Vince Perri OfficialInstagram: @VincePerriOfficial 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com   🚀 Profit-Driven Resources💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at ProfitBoosterPod.com 📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

🎙 Episode TitleStop Guessing: How to Know Exactly What Your Buyer WantsReleased: September 2, 2025 GUEST:  Andy Halko, founder of Insivia & Author of The Buyer Centric Operating SystemHOST: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit® 🎯 Episode Summary You may think you're customer-focused—but if you're relying on outdated personas and generic feedback, you're already behind. Andy Halko joins Marcia Riner to reveal how AI-powered buyer clones are replacing static personas, helping you test messaging, improve conversions, and adapt faster to changing buyer behavior. 🎥 What You’ll Learn Why most buyer personas fail in today’s fast-changing market The real reason your product or offer isn’t converting What AI buyer twins are and how to use them How to test marketing assets before spending a dollar Why direct customer feedback is often misleading How to adapt to the rise of the omniscient buyer ⏱️ Timestamp Highlights [00:00] Are you truly buyer-centric—or building backwards?[06:40] Why most personas fail and what to use instead[11:50] Creating and using AI-powered customer twins[17:10] Using BuyerTwin to test offers before launch[22:35] How to pivot when your market shifts[27:15] Innovating to match buyer needs in real time 🔗 Resources & Links https://andyhalko.comhttps://insivia.comhttps://buyertwin.com  💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112https://InfiniteProfitConsulting.com 🚀 Profit-Driven Resources (CTAs) 💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at ProfitBoosterPod.com 📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

🎙 Episode Title How to Turn Video Views Into Clients (Not Just Clicks)with Josh Troche, Founder of Pedal Stomper Productions Hosted by Marcia Riner, Business Growth Strategist of Infinite Profit® 🎯 Episode Summary Your videos aren’t converting? It’s not the algorithm—it’s your approach. In this episode of Profit With A Plan, Marcia Riner talks with video strategist Josh Troche about what makes video marketing actually generate revenue—not just clicks. From choosing the right type of content for your sales funnel to avoiding vanity metrics and building a loyal, niche audience, this conversation is your blueprint for making video work smarter in your business. Whether you're podcasting, posting reels, or building a YouTube channel, you’ll learn how to use your camera as a client-generating tool—not just a visibility play. 🎥 What You’ll Learn Why smaller, targeted audiences are more profitable than viral reach How to speak to one person—and still grow a massive following The power of niche + controversy in going viral What types of videos work at each stage of your sales funnel How to build trust and visibility without being fake or overproduced ⏱️ Timestamp Highlights [00:05] Think video is just hitting record? Think again[06:30] Attention spans vs. content options: what actually changed[08:50] How to speak to one viewer and let the algorithm work for you[12:00] The viral truck video that built a niche audience[17:00] 10K followers vs. 100 customers—what do you really want?[24:00] Video types that align with the sales funnel[30:00] What makes a business video “good”? Start here 🔗 Resources & Links PedalStomperProductions.comInfiniteProfitConsulting.com 💼 About This Show Profit With A Plan is hosted by Marcia Riner, business growth strategist and CEO of Infinite Profit®. Marcia helps entrepreneurs scale smarter, increase profitability, and build a business that’s worth more—whether they plan to keep it or sell it.📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at ProfitBoosterPod.com   📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at ProfitBoosterBiz.com   🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.   👤 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

Why Your SEO Isn’t Working Anymore (And What to Do in 2025) EP315 Profit With A Plan PodcastRelease date: August 12, 2025 Guest: Steven Schneider, CEO of TrioSEOHost:  Marcia Riner, Business Growth Strategist | Infinite Profit®   📌 Podcast Notes SEO is no longer about keywords and backlinks alone—today, it's about trust, authority, and intent. In this episode of PROFIT With A Plan, Steven Schneider, CEO of TrioSEO, unpacks why the old-school SEO playbook is officially dead—and what B2B brands need to do today to actually rank, convert, and stay visible across both search engines and AI platforms like ChatGPT. If your traffic has dropped or your content just isn’t converting, this is your SEO wake-up call. 🔥 Episode Promise Steven built a 7-figure content portfolio without a single paid ad. Now, as the founder of a hands-off SEO agency for B2B brands, he's revealing the modern playbook that drives real ROI, boosts authority, and prepares your site for the AI-powered future of search. ✅ Key Takeaways Why most SEO advice online is dangerously outdated What authority signals Google looks for—and how to build them The E-E-A-T framework that determines your ranking potential How to create content that ranks and converts (not just traffic bait) Why blog strategy is more about search demand than brainstorming How AI search (ChatGPT, Perplexity, etc.) is changing the SEO landscape ⏱️ Timestamped Highlights 00:00 – 01:00Intro: Why SEO isn’t working the way it used to (and what’s changed) 04:00 – 06:30Steven’s origin story: Scaling a content portfolio to 7-figures without ads 07:00 – 09:45The two real levers of SEO today: Content & authority 10:00 – 13:30How Google evaluates authority and why backlinks still matter 14:00 – 17:00E-E-A-T explained: Expertise, Experience, Authority, Trust 18:00 – 21:30Blogging strategy that works: Forget brainstorming—follow search intent 24:00 – 28:00Why writing for humans (not algorithms) improves ranking and retention 30:00 – 33:00The role of engagement, hooks, and bounce rates in modern SEO 34:00 – 36:00How Google and AI platforms crawl your site—and how to stay relevant   🎯 Connect with Steven: Find Steven on LinkedIn at linkedin.com/in/steventrioseo or visit trioseo.com to learn more about his done-for-you SEO strategies for B2B brands.   🔍 SEO Keywords  SEO in 2025, modern SEO tactics, Google ranking tips, AI and SEO, SEO for ChatGPT, E-E-A-T framework, B2B SEO strategy, SEO authority signals, blog SEO strategy, content marketing for SEO, backlinks that matter, SEO mistakes to avoid, SEO quick wins, optimize for AI search, SEO without paid ads 🎬 Optimized Closing Section for Every Episode 💰 Episode Sponsor — Profit Booster® Podcast Monetization HubTurn your podcast interviews into a client-generating machine. The Profit Booster® Podcast Monetization Hub helps you capture, nurture, and convert listeners into paying clients—without adding extra work to your plate.👉 Get started today at ProfitBoosterPod.com   🚀 Free Growth & Marketing AuditIf your leads aren’t converting, you’re leaving revenue behind. Our free Growth & Marketing Audit shows you exactly where your opportunities are—and how to scale smarter.👉 Book yours now at ProfitBoosterBiz.com   🎧 Subscribe & Stay AheadNever miss a profit-driving strategy. Find Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform—and be first to hear next week’s episode.   👤 About Marcia RinerMarcia Riner is a business growth strategist and CEO of Infinite Profit®, creator of the Profit Booster® strategies, and host of Profit With A Plan. She helps entrepreneurs scale smarter, increase profitability, and maximize company value—whether they plan to grow, expand, or prepare for a high-value exit.📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

Mid-Funnel Mastery: How Strategic Video Creates a Ripple Effect EP314 Profit With A Plan PodcastReleased August 5, 2025 Guest: Tim Bradley, Co-Founder of Pennant VideoHost: Marcia Riner, Business Growth Strategist | Infinite Profit®   🎙️Episode Summary:In this high-impact episode of Profit With A Plan, Marcia Riner is joined by Tim Bradley—co-founder of Pennant Video and the mind behind the Video Marketing Trifecta™—to talk about how B2B brands can use video strategically after they’ve captured attention. Forget top-of-funnel vanity metrics. This is about turning interest into trust, and trust into conversions—while building a powerful ripple effect across your entire marketing ecosystem. Whether you're a scrappy startup or an established brand, you'll learn how to elevate your message with scalable, story-driven video content that actually drives pipeline results. 🔑 Key Takeaways: How the Video Marketing Trifecta™ (Anthem, Explainer, Endorsement) drives mid-funnel conversions The ripple effect of video across your entire digital footprint Real-world strategies for small businesses to compete with high-production brands using smart, authentic storytelling The importance of aligning your video library with your sales team’s needs How to build trust through production value—without breaking the bank ⏱️ Timestamps & SEO Topics: 00:05 – 00:52🎯 Introduction to Tim Bradley & the Video Marketing Trifecta™Keywords: B2B video marketing, mid-funnel engagement, marketing framework 01:17 – 02:56🎯 What is Profit With A Plan?Keywords: business profitability, scaling strategy, business valuation, Marcia Riner 03:15 – 03:41🎯 Tim’s Bio: 20 Years in Storytelling & Scalable StrategyKeywords: creative leadership, B2B tech brands, Pennant Video 04:15 – 05:01🎯 From Childhood Storytelling to Brand StrategyKeywords: creative origin story, video production journey, storytelling in business 06:00 – 07:28🎯 Why Video Needs to Be a Priority in B2B MarketingKeywords: video-first mindset, digital content strategy, ripple effect of video 07:29 – 08:33🎯 Video Builds Brand Trust & Sales Enablement SimultaneouslyKeywords: sales enablement tools, brand trust, professional video vs DIY 09:33 – 11:05🎯 The Real Work Starts After the Click—Why Mid-Funnel Matters MostKeywords: buyer journey, digital touchpoints, mid-funnel strategy 11:52 – 13:14🎯 Keeping Engagement After the Click: The “Messy Middle”Keywords: customer journey, attention to action, funnel strategy 13:14 – 15:18🎯 Breakdown of the Video Marketing Trifecta™: Anthem, Explainer, EndorsementKeywords: brand anthem video, explainer video strategy, customer testimonial videos 15:18 – 16:41🎯 How to Produce High-Quality, Authentic Testimonials That ConvertKeywords: video testimonials, customer proof, production value, trust-building content 17:00 – 20:51🎯 Why Explainer Videos Are the Workhorses of B2B SalesKeywords: explainer videos, sales video library, personalized buyer experiences 23:44 – 26:17🎯 The Power of Anthem Videos for Emotional ConnectionKeywords: brand mission video, emotional marketing, values-based messaging 26:34 – 28:06🎯 Why Every Small Business Needs a Strategic Video PlanKeywords: small business marketing, B2B storytelling, brand positioning for startups 28:06 – 31:57🎯 Budget-Friendly Tips: How Smaller Firms Can Apply the Trifecta™Keywords: startup video marketing, affordable brand video, scalable content strategy 32:25 – 33:59🎯 The Ripple Effect: Maximize ROI From a Single Video AssetKeywords: content repurposing, digital brand strategy, video ROI, scalable content 34:00 – 36:00🎯 Final Thoughts: Your Video Library is a Business AssetKeywords: content library, B2B lead nurturing, evergreen marketing 36:02 – 37:35🎯 Where to Learn More from Tim Bradley & Pennant VideoKeywords: Pennant Video, video marketing ebook, funnel-focused playbook, Tim Bradley LinkedIn 🔗 Resources Mentioned: Free eBook: Funnel-Focused Video Marketing Playbook at pennantvide

Profits in the Numbers: Bookkeeping, Tax Smarts & Clarity EP313 Profit With A Plan PodcastReleased: July 29, 2025 Guest: Tanya Akimenko, Tax and Accounting Expert | Golden Apple AgencyHost: Marcia Riner, Business Growth Strategist | Infinite Profit® 🔍 Episode Summary Most business owners don’t fail from lack of hustle—they fail because they’re making decisions in the dark. In this episode of PROFIT With A Plan, Marcia Riner sits down with Tanya Akimenko, founder of Golden Apple Agency, who has spent over 20 years helping entrepreneurs simplify their finances, master their cash flow, and finally feel confident in their decisions. If you’ve been avoiding your numbers, unsure how to read your reports, or relying on your bank balance to guide your spending—this is the wake-up call your business needs. ⏱️ Timestamps & Key Takeaways [05:03] How Tanya fell into finance in a remote town in Alaska—and why it was the best thing for her entrepreneurial journey [07:55] The real reason bookkeeping is non-negotiable (and how bad data kills profit) [10:08] What AI gets wrong with bookkeeping—and why clean input matters more than ever [12:21] The hidden cost of messy credit cards and mixed expenses (and what to do instead) [16:01] Tanya’s habit-forming tip for reviewing your numbers—even if you’re not a “finance person” [19:00] How to analyze your financial reports without doing your own books [21:00] Why understanding your break-even point is the foundation for real growth [24:00] The biggest tax strategy mistake most entrepreneurs make—and the fix that could save you six figures [28:00] Tanya’s “John Smith” strategy for treating your business like a real financial entity [32:00] Why financial clarity is the difference between surviving and scaling 🔗 Grab Tanya’s free resource:GoldenAppleAgencyInc.com/cheat-sheet – A quick guide to help you spot legit business deductions and avoid costly tax mistakes. Keywords: bookkeeping for entrepreneurs, cash flow tips, small business tax strategy, profit growth, financial literacy, tax planning, S corp benefits, QuickBooks for business, business expenses, business profitability, break-even point   💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.  We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.   🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️