This week, my conversation is about two topics…how to get fabulous portrait and weddings, and how to be more inclusive of people with different backgrounds, orientations, and such.The amazing Chip Dizárd is my guess and is a photographer, educator, tech-enthusiast, and someone who builds business with purpose, passion, and people at the center.Chip shares how a Christmas gift — an Atari 2600 — set him on a path of creativity and connection that eventually led to a thriving photography brand. Today, he’s known not only for great images but for championing diversity and inclusion in the wedding and event industry.We talk about:* Moving beyond “friends and family” clients and building real momentum* Attracting ideal clients by focusing on the best and letting go of the rest* The 3 key questions to help define your niche and guide your success* Why representation matters — and how to make sure clients feel truly seen and welcomedChip reminds us that success is like a train — slow at first… then unforgettable once it picks up steam. Stay consistent. Treat people right. And watch the magic happen.Connect with Chip: https://chipdizard.comLearn + grow with Luci: https://lucidumascoaching.comConnect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

My guest this week, Rob Brown, is super smart and nice and knows how to get things done(and be very profitable) by being efficient and organized. He is such a great example of what can happen when passion meets process. What started as a hobby has grown into a thriving six-figure business photographing schools, sports teams, and communities across Mississippi. Since 2020, Rob has built a studio that makes serves his community and his family as well.Rob and I had a great conversation about volume photography—what it really takes to make it work, how to stay organized, and why this type of photography can be both fun and incredibly rewarding.In this episode, you’ll learn about:• How to create smooth systems that make large-scale jobs run easily and profitably• What efficiency really means and how to spot and fix the weak points in your process• Why volume photography can be one of the most stable and scalable business models out there• The mindset and long-term vision it takes to grow something truly successfulThis conversation is full of practical wisdom and inspiration for photographers ready to work smarter, not harder—and maybe even fall in love with volume photography.Connect with Rob:• Website (https://teerageportraits.com)• Facebook (https://www.facebook.com/TeeRagePortraitsFrames/)• Instagram (https://www.instagram.com/teerage_portraits/)Connect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

This week, I had the pleasure of talking with Shawna Pearce, a fine art photographer who creates charming heirloom portraits that weave together storytelling, history, and emotion. She also love love loves teaching other creatives how to master the art of editing and storytelling so they, too, can create their own legacy images.Shawna started her career about 15 years ago photographing newborns and soon discovered her passion for creating children’s fine art portraits that truly celebrate each family’s story. She describes an heirloom as something that represents who you are — a story within a story — and her portraits are designed to become part of a family’s legacy.We talk about:* The meaning of heirloom portraits — how Shawna blends storytelling with art so the photograph itself becomes an heirloom* Her award-winning portrait of a mother and four daughters— the planning, inspiration, and how 90% of that image was captured in-camera* Her creative process — including clothing tips and props to bring her artistic vision to lifeYou can feel the heart in everything she creates, and her approach is such a wonderful reminder that portraits can hold layers of meaning that last for generations.Grab Shawna’s gift of a fun collection of composite elements at shawnapearcestudios.com/lucishawna@shawnapearcestudios.comCheck out my gifts on marketing at www.lucidumascoaching.comConnect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

This week, we’re heading to Texas! My guest is Cris Duncan, the new head of the legendary Texas School of Professional Photography—one of the biggest and most loved PPA affiliate schools in the country.Cris and his wife, Deanna, run CJ Duncan Photography in Lubbock, creating beautiful portrait and commercial work. He’s also a PPA Juror, CPP Instructor, founder of Find Your Focus Photographic Education™, and recipient of the PPA Education Award.We chat about his journey into photography, his passion for teaching, and why in-person education still makes all the difference. Cris shares what makes Texas School so special and how connection and community fuel creativity.Here’s what we cover:* Cris’s start in photography and the mentors who shaped his path* What Texas School offers – 32 week-long classes, 8 pre-cons, and a one-of-a-kind community* Why live education matters – the difference between information, understanding, and true wisdom* How competition and critique help photographers grow and build credibilityIf you’ve ever thought about attending Texas School or you’re ready to reignite your passion for learning, this episode will inspire you to keep growing.Registration for Texas School 2026 opens January 3rd, and spots fill fast!Learn more at texasschool.org and visit cjduncan.com.PS…Check out my TWO gifts on my website about marketing your photography…www.lucidumascoaching.com (https://lucidumascoaching.com/)Connect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

This solo episode is especially meaningful for me because it’s about one of my favorite and most important topics—how to start and grow a photography business that lasts.After more than 40 years as a full-time portrait and wedding photographer, and business coaching, I’ve experienced just about everything this career can bring—the excitement, the challenges, the creative joy, and the ups and downs that come with being your own boss. I also know what it feels like to start from scratch. In the beginning, I did everything—weddings, portraits, commercial work, even trade jobs for gym memberships, which helped me discover my ideal specialty and my “why.”In this episode, I share a few personal stories and a little of what I’ve learned over four decades, breaking it down into four key areas that every photographer needs to build a successful and fulfilling business:* Your dream and vision — knowing what you want, why you want it, and where you’re headed* The foundation — skills, systems, pricing, and professionalism that set you up for success* Marketing and sales — how to connect with your ideal clients and create a thriving business* The inner game — mindset, courage, and grit to keep you growing through every seasonWhether you’re new, rebuilding, or ready to grow, this episode offers real stories, encouragement, and practical advice to help you create a business—and a life—you love.Most of all, I hope it reminds you that your work as a photographer matters. When we help people see their own beauty, love, and connection, we’re doing something far deeper than taking pictures—we’re giving them a lasting gift.Learn more about business coaching and resources at lucidumascoaching.com.Connect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

Oh my gosh, I learned so much in this episode, and I absolutely loved this conversation all about pets and the pet photography business. My guest, Lisa Francescon, is such an amazing teacher and a wonderful photographer with a huge heart for animals.Based in the Illinois/Iowa Quad Cities, Lisa has been photographing families and children since 2004, and in 2016 she found her true passion — pet portraiture. Her clients now mostly have fur and whiskers, and she creates timeless, classical portraits of pets, service dogs, and therapy animals. Lisa also gives back to her community by partnering with shelters and rescues to raise funds and help more pets find their forever homes. Here are some of the key topics we covered:* Alleviating client fears and educating pet parents* Setting up a calm, comfortable experience for pets in the studio* Establishing a clear session workflow* Creating in-person sales with albums and wall art* Simple, effective marketing strategies for pet photography Lisa’s parting advice is to be yourself, have faith in your journey, and let your love of pets shine through your work.Connect with Lisa FrancesconWebsite: www.momentsbylisa.comEmail: lisa@momentsbylisa.comFree Gift: Email Lisa for a free PDF of her pet photography workflow.Thanks again for listening to The Profitable Photographer with Luci Dumas!If you enjoyed this episode, be sure to subscribe, share it with a friend, and visit lucidumascoaching.com for more inspiration and coaching resources for photographers ready to grow a thriving, profitable business.Connect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

I am so excited to share this conversation with the fabulous Renee Bowen on The Profitable Photographer! You may know her for her beautiful senior portraits, but these days she’s also coaching photographers and creatives on how to not only grow their businesses but also rewire their mindset for real, lasting success.What I love about Renee is that she blends her background in psychology and neuroscience with tools like NLP, life coaching, and even a sprinkle of woo. She has such an organized, inspiring way of explaining things that makes you feel like, “Yes! I can totally do this.” Here’s why you’ll definitely want to listen:* She breaks down her powerful CLARITY Method, a step-by-step process to help you create momentum and live your purpose* We talk about NLP (Neuro-Linguistic Programming)—what it really is and how it can help you connect with clients, book more sessions, and sell without feeling pushy* She shares why senior portraits are more than just photos—they can be life-changing experiences for teens* And most of all, you’ll hear how shifting your beliefs and saying “yes” can help you create both a business and a life you truly love I had such a great conversation with Renee, and I know you’ll get so many insights and practical tools from her. She’s the perfect mix of grounded wisdom and fun energy, and I’m so grateful she said yes to being on the show! Renee has some wonderful free gifts for you:* https://reneebowen.myflodesk.com/getclients* https://reneebowen.com/aisales Stay connected with Renee:* Email: renee@reneebowen.com* Instagram: @reneebowen (https://instagram.com/reneebowen)Connect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

I am so excited to introduce you to Kate DeCoste and her thoughts about the importance of storytelling as photographers. In business since 2009, she calls herself a “confidence curator and small-town sparkplug” based in Wahoo, Nebraska. What I love is that she helps people show up authentically on camera, and her sessions feel more like a celebration than a checklist.Her background is really fascinating—before photography, she was a ‘theater girl” and was a stage manager in New York City and Milwaukee. Now she brings that same blend of creativity, organization, and big-picture vision into her photography work and her podcast, The One Behind the Lens.In our conversation, Kate shared how storytelling is really at the core of her photography. She creates an experience where clients feel truly seen from the very beginning. When people feel recognized and valued, their walls come down, their confidence shines through, and the photos end up telling an authentic story that clients treasure.Here are a few highlights from our chat:* How her theater background led her into photography* Why storytelling begins before the camera ever comes out* The questions she asks to truly get to know her clients* How she creates sessions where people feel seen and celebrated* Why it’s so important for photographers to value their work and sell prints Kate has a free gift for you—a Mini Session Starter Guide that you can grab here:https://www.katedecostephotography.com/form/mini-session-success-a-starter-photographers-guide (https://www.katedecostephotography.com/form/mini-session-success-a-starter-photographers-guide)kate@katedecostephotography.comkatedecostephotography.comI just loved Kate’s energy and enthusiasm… and I know you’ll come away from this conversation with ideas for creating more meaningful, memorable experiences in your own photography sessions.PS…thanks for subscribing and sharing! LuciConnect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

This episode is a “BUFFET” of ideas and quotes about the power of attraction, the importance of visualizing, and why positivity is one of our most important tools for success in business. I can’tpossibly cover everything about any one of these tools in 25 minutes, so I decided to share a handful of teachers and quotes that have helped me in my life and career.As a professional photographer for over 40 years, and along the way, I’ve discovered something amazing: these tools don’t just make business sense—it can feel downright magical. I’m referencing ancient wisdom from the Bible, Buddhist teachings, and Jewish texts, alongside lessons from modern teachers like Wayne Dyer, Esther Hicks, and Napoleon Hill—all of whom have guided me to manifest incredible opportunities, clients, and experiences.We talk about:•       How a positive mindset can attract your ideal clients and unexpected opportunities.•       Why being crystal clear on what you want is a total game-changer.•       Ways to focus your energy so it actually works for you, not against you.•       How to turn visualizations and intentions into real, booked sessions (yes, it really works—I’ve seen it happen time and time again!).This episode is packed with practical advice, mindset tools, and a bit of storytelling from my four decades in photography. If you’re ready to see how positivity, vision, and focus can open doors you didn’t even know existed—while having some fun along the way—this episode is for you!PS…if you would like a complimentary “Create the Business of Your Dreams” Strategy session,go to www.lucidumascoaching.com (https://lucidumascoaching.com/) and send an email or book a 20-minute callSending you all kinds of positive thoughts for your continuing success! LuciConnect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

Okay, let’s face it. Creatives have special challenges when it comes to being organized and keeping track of our stuff.The reasons can vary. There might be issues with all the things we use that “norm-ies” don’t need, like a list of things needed as a photographer, including cords, lenses, batteries, cameras, chargers, props, and so on.Or the reason can be that we have many different projects going at the same time.Or that…like me…we are more interested in the next creative activity and don’t notice the “wake” left behind from the last one.My amazing guest, Lee Silber, offers hope and practical tips that are contrary to traditional organizing teachings.He is the award-winning author of 26 books, including the popular Creative Person series. Lee is a master at helping right-brained creatives like us find simple, effective ways to organize and run our businesses without killing our spark.One AHA moment for me is how organizing itself can be viewed as an art form, and how leaning into our creative tendencies makes us more successful. Lee shared some wonderfully practical strategies for organization, productivity, and confidence—designed for the way our brains actually work.Here are a few of the highlights from our conversation:* Create right-brain friendly organizing systems: color-coding, index cards, and piles that make sense.* Why perfectionism is the illusion that keeps us stuck, and how to move forward anyway.* “Action is the antidote for anxiety”—just start with one small step.* A point-based to-do list that turns productivity into a game. Lee also has a brand-new book, We Got This, all about building confidence, and he’s offering a free one-sheet gift called Quiet Confidence at leesilber.com/bonus-freebies.If you’ve ever felt like typical business advice doesn’t quite fit how your brain works, this episode will feel like a breath of fresh air.He has a freebie for us about developing confidence Leesilber.com/bonus-freebies (https://leesilber.com/bonus-freebies)And would love to connect with you at lucidumascoaching.com (https://lucidumascoaching.com/)Connect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

Welcome to a super informative episode of The Profitable Photographer with Luci Dumas!This week, I’m joined by longtime friends, industry icons, and master photographers Bert and Cindy Behnke — and oh, what a fun and insightful conversation we had!Bert and Cindy ran a 68-year-old, three-generation portrait business in the Chicago suburbs until they passed the torch in 2024. Specializing in fine portraiture and corporate work (with a big love for photographing families and women!), they’ve impacted countless lives — not just through their lens, but through their warmth, wisdom, and connection.Now they’re jet-setting across the globe, leading international photo workshops in dreamy destinations like Italy, Scotland, Ireland, Mexico, and Croatia. And you can join them!In this episode, we dive into:* The power of connection and relationship-building in portrait photography* Why making clients feel seen, heard, and truly cared for is at the core of a thriving business* How asking the right questions unlocks emotional impact and deeper client engagement* A reminder that craftsmanship matters — solid skills + solid relationships = magic* And so much more!There is so much value in listening to photographers with decades of success. And this episode is a big, beautiful reminder that our greatest success comes when people know, like, and trust us. I know you are going to feel this way about Bert and CindyMore about Bert & Cindy BehnkeWebsite: behnkephoto.com (https://www.behnkephoto.com/)Connect with Luci Dumas:Want to chat about your photography business or learn how coaching can support you? Visit lucidumascoaching.com (https://lucidumascoaching.com/) — there’s a link to book a free 20-minute call (promise, it’s not hard to find!).Thanks for tuning in, beautiful humans! Your support means the world to me. Until next time, sending you a big heart full of love — and as always, keep doing what you love, loving what you do, and making this world a better place one portrait at a time.With gratitude,Luci DumasConnect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

This week I get to hang out with Jeff Rojas—a mellow, super talented commercial photographer and former Adobe rep who’s been in the photography game for 14 years. His story started with something really personal…photographing a classic car with his grandfather…and it grew into a career that’s full of lessons for all of us.Jeff and I cover a lot of ground in this episode, including the business of photography, the future of creative entrepreneurship, and how to thrive in commercial photography today. Here are just a few of the gems you’ll hear:* How wealth doesn’t really change people—it just turns up the volume on who they already are* Why working with clients who truly value quality is the key to a thriving business (money or no money)* Jeff’s approach to pricing: not fixed rates, but real value* What he learned as Adobe’s go-to-market manager and how that ties into the future of creative entrepreneurship* His refreshing take on AI—it’s not here to replace us, but to multiply what we can do* And my favorite: his “jawbone of a donkey” analogy—why you should use the skill you’re most afraid to use, the one you already have, instead of waiting for the perfect toolJeff also opens up about taking a much-needed break during 2020 to recover from burnout, and how he found his balance again. It’s an honest, inspiring conversation about creativity, business, and the courage to make the most of what you’ve been given.Here is how to check out what Jeff is up to and get in his orbit:·     facebook.com/sajorffej (https://www.facebook.com/SAJORFFEJ/)·     instagram.com/sajorffej (https://www.instagram.com/sajorffej)·     linkedin.com/in/sajorffej (https://www.linkedin.com/in/sajorffej/)·     sajorffej.com (https://www.sajorffej.com/)Connect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

This week on The Profitable Photographer with Luci Dumas, it’s just me, spilling some of my favorite secrets for running a thriving photography business.Think of it as coffee with a friend who’s been at this for decades—and is ready to save you a few headaches.Here’s a taste of what I share:      •     Why three bank accounts might just be your new best friends      •     The rookie mistake most wedding photographers make (and how to avoid it)      •     How to get clients without living on social media      •     My favorite “wow” factor for in-person sales that almost guarantees bigger orders      •     It’s part business, part photography, and all real-world tips to help you grow, profit, and actually enjoy the ride.PS…if you want support, you can pop over to www.lucidumascoaching.com (https://lucidumascoaching.com/) and book a quick chat or send an email.AND…be sure to grab my marketing freebies while you are there.Connect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

It was fun to chat with another California photographer, Jeff Galinovsky, all about the business side of photography. He has been at it since 1988 (yep, with a Minolta Maxxum 7000!) and now runs a thriving business in high-volume sports, senior and family portraits, corporate branding, and events. He’s a CPP, Master of Photography, President of the Professional Photographers of Sacramento Valley, and an instructor with McKay Photography Academy.His recent trip with McKay was to Mongolia, and you really want to see the amazing photos on his Facebook page!Jeff and I dig into what it really takes to go full-time in photography—spoiler: it’s not about quitting on a whim. He shares how he prepared, got mentoring, leaned on professional organizations, and built a foundation that allowed him to succeed long-term.We also cover:* Planning ahead and thinking big-picture for your business* Multiple streams of income vs. specializing (and why both can work)* Business basics: legal setup, customer service, target market, marketing, and pricing* Why mentors, community, and continuous learning are game-changers If you want to grow a photography business that lasts for decades, this conversation will give you a roadmap.Find Jeff here:Website: jeffgalinovskyphotography.comEmail: jeff@jeffgalinovskyphotography.comLinkedIn: Jeff GalinovskyConnect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

This week on The Profitable Photographer with Luci Dumas, I’m so excited to bring you a conversation that’s both fun and super practical—especially if you’ve been curious (or intimidated!) about using video to grow your photography business.My guest is Shayna Lloyd—photographer, videographer, storyteller, and an all-around inspiring human. Shayna shared how she accidentally built a business by simply sharing videos before she even had a business to promote. Her story is the perfect example of the magic that happens when you take action, even when you're not fully ready.We chatted about the power of short-form and long-form video content, how to get started with just your iPhone, and why being willing to fail is part of the journey to success.Here are a few of Shayna’s golden nuggets:* Start simple:* Think like a storyteller* Create a story by piecing together clips.* Once you’re comfortable, explore the video features on your cameraShayna’s approach is all about ease, authenticity, and creativity. And honestly, I was so inspired that I might just go film a little story walk around my neighborhood after this!Heads up: If you're listening in August, Shayna is hosting an amazing in-person event September 8–11 in a beautiful cabin in Montana. It includes styled shoots and tons of learning and connection. If I were still in growth mode, I’d absolutely go! You can find the details at heythriver.com.I'm sure you’ll find Shayna as delightful and motivating as I did.Enjoy the episode!Connect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

This week on The Profitable Photographer, I’m joined by the talented and super-fun Jenny Gegg—classically trained photographer, Certified Professional Photographer, Craftsman, and wedding specialist with over 26 years of experience.Jenny LOVES photographing weddings (her words: “It’s literally the best day of their life, and I get to witness it!”), and she’s built her business around creating an amazing experience for couples. Because as she says, people may forget the exact shots you took, but they’ll always remember how you made them feel.We dive into Jenny’s top tips for making wedding photography easy, fun, and stress-free—for both you and your clients: Here are a few of her many many tips…           •          Build extra time into the wedding day timeline           •          Keep calm even if things run late—don’t let them see you sweat           •          Make people laugh, especially the groomsmen, and remind the women they’re beautiful           •          Consider bringing an assistant to help everything run smoothly           •          Keep portraits private—no extra onlookers for first looks or couple portraits           •          Be attentive to your couple’s needs (like grabbing them a drink or helping at the buffet)Jenny also shares how she got into weddings, why learning the parents’ names matters, and why she sometimes prefers photographing people in their homes over the usual park session.She’s a joy to listen to—and I know you’ll love her energy and practical tips!Connect with Jenny:* Website: www.jennygegg.com (http://www.jennygegg.com/)* Email: jgeggphoto@gmail.com* Facebook: Jenny Gegg (https://www.facebook.com/jennygeggphotography/)Connect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

Are you tired of the old myth that being an artist means being broke?In this solo episode, I take on the “starving artist” mindset that holds so many talented photographers back—and gives you fresh ways to flip the script.Whether you’re struggling to charge what you’re worth, feel crushed by rejection, or stuck believing you need to be “perfect” to make money, this episode is for you. Questions to Ask Yourself from This Episode:* What if you could see your photography as a product—not a reflection of your soul?* Could rejection actually have nothing to do with you or your art?* Are you pricing your time like someone who values it?* What if “good enough” really is good enough to succeed?* Is your style actually as important as you think—or is it more important to create what clients love?* Are your technical skills strong and repeatable enough to inspire confidence and joy in your clients?* And most importantly…what would change if you believed that you deserve to thrive? I dig deep to offer you encouragement, challenge yourself and your past ideas about success, and practical mindset shifts to help you stop undervaluing yourself and start building a business that supports both your creativity and your bank account.Connect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

I am so excited to share my conversation with the dynamic duo—Gregory and Lesa Daniel—about the beauty and strategy behind commissioned mixed-media portraits, working as a couple, and building a business with heart, intention, and excellence.Gregory and Lesa are internationally celebrated for their artistry and business success. Gregory is one of the most awarded photographers in the U.S., holding the titles of Master of Photography and ASP Fellow, and was one of the youngest inductees into the Cameracraftsmen of America. He’s also a founding member of ISPA and a Past President of Professional Photographers of America.Lesa is the brilliance behind the business, managing the operations of their two portrait galleries in Florida, and playing an essential role in their continued success as both a leader and visionary. There is something so powerful about a couple that runs a successful photography business together, and they share how they manage to make this work so well.Here are just a few golden nuggets we touched on:* The importance of being product-focused over selling just an experience* How specializing in what you love can elevate your brand and profitability* Why "context is everything" when it comes to the final art and how it's usedOne of my favorite parts? Their take on intentional branding and creating a sustainable business around only the products they love—and that truly serve their clients. Yes, please.I’m so inspired by their teamwork, artistry, and wisdom. I hope you are too.---Connect with Gregory and Lesa at https://www.gregorydanielportraits.com/ (https://www.gregorydanielportraits.com/)Visit me at www.lucidumascoaching.com for coaching, encouragement, and creative business growth.Connect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

Did you ever think about what it might take to have a highly successful, multi-million-dollar portrait studio?My amazing guest this week, Andrew Hiorth, has done just that—and in this episode, he shares his team-building strategies, plus the joys and challenges of creating a highly profitable boudoir photography business.I was surprised to learn that not only is it easier than I thought, but that building a business where others are doing most of the work can actually give the owner time to be wildly creative with personal photography. Free from the daily grind of creating sellable images, Andrew now has space to stretch his imagination and create stunning, award-winning art.He also shares about the deep satisfaction that comes from leading a team of photographers and support staff, and watching them thrive. I love doing this as a coach, so now I see that I would actually enjoy being the boss of a group of amazing humans, all working hard toward the same goals!A little about Andrew:Andrew Hiorth is a business leader and creative visionary who built FABLE Studios into a multi-seven-figure photography brand with a team of over 20 professionals specializing in boudoir. His personal work has earned global recognition, including a PPA Diamond Award, multiple “Photographer of the Year” titles, and the honor of representing Team Canada at the World Photographic Cup. He’s also a sought-after speaker, sales strategist, and business coach helping photographers scale with purpose and profit.One of my favorite moments? When he asked the powerful question:“When does the freedom start?”We also dig into:* Why you should start with your why* How to reverse-engineer your dream income* The importance of pacing yourself and learning along the way* Why profit management might just be your new best friendAnd he leaves us with this gem:“Decide what you want, how you’ll get it… and ask yourself if it will make you happy.”Yes, please.If you’ve ever dreamed of creating a business that gives you both financial and time freedom, this episode is for you.Connect with Andrew:www.fablestudios.ca (https://fablestudios.ca/)andrew@fablestudios.caNeed help mapping out your dream business?Let’s talk! www.lucidumascoaching.com (https://lucidumascoaching.com/)Connect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

Ooohhh…this is a good one! On this episode of The Profitable Photographer, I had a real and honest conversation with the wise and lovely, Cate Scaglione—fine art photographer and branding expert—about how to create a boudoir/personal portrait session, designed to help our clients not only have great photographs but potentially have a life changing experience. In this discussion, I share my own insecurities and how a few photography sessions boosted my confidence and created visual reminders of who I really am during times of self-doubt. Now, a big part of Cate’s business that creates this transformation is her version of a luxury experience.She shares how today's clients are investing in how the experience makes them feel, in addition to the gorgeous portraits she creates. From thoughtful details to sensory elements, she shows us how to create sessions that are immersive, emotional, and unforgettable.We talk about:* Designing a client experience that feels elevated and intentional* Using all five senses to build connection and comfort* How environment, energy, and branding shape client perception* Why this kind of experience can be transformational for womenWhether you photograph boudoir or any other genre, this episode will inspire you to think beyond the lens and create something truly special.Download her free gift of the boudoir pre-session checklist here:* https://lifeasfineart.com/educate (https://lifeasfineart.com/educate)* https://lifeasfineart.com/ (https://lifeasfineart.com/)Connect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.