Most salon owners don’t have control over their profit... and it’s costing them big. In this episode, Jason Everett joins Kayla Swanson to reveal why profit doesn't equate to working harder or cutting more costs. But it simply means understanding your numbers and planning intentionally. They share the key stages of business growth, how to find your break-even point, and when real profit starts to show up. You’ll walk away knowing exactly how to stop guessing and start leading with clarity and confidence. SimpleCast Show Notes (bullet point list of what is covered in episode): [Paste Here] 💡 Here’s what you’ll learn: ✅ The difference between making money and making profit ✅ Why most owners confuse “income” with “pay” ✅ How to calculate your break-even point (and why it matters) ✅ When you actually start profiting and how to grow from there ✅ Why hiding money from yourself can help you grow your profit ✅ How to shift from being an employee to being an investor 🎧 Listen now and take back control of your profit without losing your passion.

Stop Looking Up or Down. Start Looking Within In this inspiring episode, Jason Everett joins Kayla Swanson to explore how comparison and self-doubt hold salon owners back and how to break free from them. They unpack the concept of “borrowed confidence,” share lessons from personal experiences, and reveal how to use your community and mindset to rise higher. Learn how to stop looking up to others or down on yourself so you can start focusing on your own growth and potential. SimpleCast Show Notes (bullet point list of what is covered in episode): [Paste Here] 💡 Here’s what you’ll learn from this episode: ✅ The truth about comparison and how it kills confidence ✅ How to “borrow confidence” from others and your future self ✅ The importance of surrounding yourself with supportive people ✅ How celebrating others’ wins helps you grow faster ✅ Mindset shifts to overcome fear and self-doubt 🎧 Tune in and discover how to stop competing so you can start becoming the confident leader your team needs.

In this episode, Kayla Swanson sits down with Leslie Groves to discuss how salon design, layout, and quality furniture impact client experience, team efficiency, and profitability. They cover the most important questions to ask before remodeling, how to use 3D visualization tools, and why intentionality in design is the key to long-term success.

What does it take to deliver a truly five-star experience in your salon? In this episode, Shelby Bills, owner of Graeber & Company Salon and Spa, shares the guest experience model that transformed her salon’s culture, consistency, and profitability. With our host Kayla Swanson, Shelby walks through each guest touchpoint (from the first greeting to the final rebook) and reveals how her team built a system rooted in sensory connection, leadership collaboration, and intentional service.

Are you tired of working hard but not seeing the profit you deserve? In this episode, Kayla Swanson sits down with Danielle Cherewyk, salon owner and mentor at High Performance Salon Academy, to talk about how to shift your money mindset and finally create consistent profit in your salon. Danielle shares her journey of going from passion-driven to profit-focused using Profit First principles and intentional habits. If numbers intimidate you, this episode will change the way you see your salon’s finances forever.

In this episode, Jason Everett, founder of High Performance Salon Academy, joins podcast host Kayla Swanson to explore how salon owners and stylists can use ChatGPT to work smarter, not harder. They discuss why AI is more than a trend, the risks of surface-level use, and practical ways to integrate it into salon operations.

In this episode, Jason Everett breaks down why pricing is the foundation of profit and how to raise your salon prices the right way. If you’ve ever felt scared to increase your prices, this episode will give you the confidence, strategy, and mindset to do it without losing clients.

In this episode, Jason Everett and Kayla Swanson tackle one of the biggest challenges salon owners face: doing it all alone. They discuss how building a leadership team can free owners from the chair, create stability, and set the stage for real growth.

Are you using AI the right way in your salon? AI is no longer optional, it’s essential. But the real question isn’t "Are you using it?" It’ should be: "Are you using it the right way?" In this episode, Jason Everett joins host Kayla Swanson to unpack how salon owners can go beyond basic prompts and start treating AI like a business partner. From recruiting to training to creative projects, you’ll discover practical strategies to save time, increase profit, and get ahead of the curve.

Salon hiring has changed in 2025!! And if you’re still using old strategies, you’re already falling behind. In this episode, Jason Everett and Kayla Swanson reveal the three biggest hiring shifts every salon owner needs to know.

In this episode, Jason Everett joins host Kayla Swanson to share how salon owners can build six-figure service providers using the principles from their upcoming book Prove Them Wrong. They break down the three pillars of success service, sales, and self, and show how stylists can become true lifestyle professionals earning $100,000+ in take-home income without burning out.

In this episode, Jason Everett unpacks the question every salon owner has asked: when is it okay to be mean to your staff? Joined by host Kayla Swanson, they explore the difference between harmful behavior, tough love, and strong leadership. You’ll learn how to say no without damaging trust, when to stand firm, and how to repair relationships if you’ve gone too far.

In this episode, Jason Everett and Kayla Swanson discuss how healthy, intentional relationships create the foundation for salon success. From repairing trust to building connections with your team, family, and clients, Jason shares practical strategies for strengthening relationships inside and outside of your business.

Over social media burnout? Learn how to make posting fun, sustainable, and profitable in this episode with Kayla Swanson and Jason Everett. Discover how to use "snackable" content to capture attention, create content with a “Play Day” mindset, and batch content without burning out.

What does it really take to thrive in 2025? Kayla Swanson and Jason Everett break down six critical strategies salon owners need to rise above fear, competition, and confusion. Whether you’re worried about the economy, your team, or your bookings, this episode is filled with practical advice to strengthen your salon's mindset, structure, and success.

Discover how Angie Loren transformed her struggling salon into a profitable business in just nine months. From burnout and self-doubt to a 19% profit margin, Angie shares the mindset shifts, systems, and community support that changed everything. If you're ready to fall back in love with your business and get your life back, this episode is for you.

Are you unintentionally training your clients to expect less… by giving discounts instead of value? In this episode, Kayla Swanson is joined by Leah Freeman, Global Color Director at L’ANZA, to reveal how quality is the key to thriving in 2025. Together, they explore how small intentional details (from handwritten cards to scent machines and warm towels) can dramatically elevate the guest experience and increase salon profitability.

A business plan doesn’t have to be boring or complex to work. In this episode, Kayla Swanson is joined by Jason Everett to unpack what actually makes a business plan successful in the salon industry. From simple one-pagers to powerful proformas, you’ll learn how to create a roadmap that’s flexible, functional, and built for growth.

In this episode of The Profitable Salon Owner Podcast, host Kayla Swanson talks with Jonelle Fedock about how she scaled her team, doubled her revenue, and transformed her leadership. From bold moves to smart systems, learn what it really takes to grow a thriving salon.

What does it take to achieve a 44% retail-to-service ratio—and expand to three salons and a school? Salon owner Danielle Cherewyk joins Kayla Swanson to share how she built a culture where retail success is rooted in education, service, and systems. Learn how Danielle trains her team, supports "underperformers", and makes big decisions about expansion using scalable, intentional strategies. If you’re serious about salon growth, this episode is a must-listen.