You’ve been taught to look for ROI where it’s loud: dashboards, pings, replies, or activity. But what if that’s not ROI at all… What if it’s just more noise dressed up as progress? In this episode of Property Management Frame Breakers, Pablo Gonzalez introduces a concept that flips the AI conversation on its head: Invisible ROI - the kind of value you don’t see on a screen, but you feel in your day. Featuring Tyler Nelson’s breakdown of why 60% of PM communication is just follow-up (aka: t...
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You’ve been taught to look for ROI where it’s loud: dashboards, pings, replies, or activity. But what if that’s not ROI at all… What if it’s just more noise dressed up as progress? In this episode of Property Management Frame Breakers, Pablo Gonzalez introduces a concept that flips the AI conversation on its head: Invisible ROI - the kind of value you don’t see on a screen, but you feel in your day. Featuring Tyler Nelson’s breakdown of why 60% of PM communication is just follow-up (aka: t...
Everyone says, “culture eats strategy for breakfast.” But here’s the truth: culture doesn’t just eat strategy, it feeds revenue. In this episode of Property Management Frame Breakers, Vendoroo Chief Evangelist, Pablo Gonzalez, breaks down why company culture is the new marketing channel and how it can become the most profitable part of your business. Drawing from his $40M word-of-mouth case study at JWB Real Estate Capital, Pablo reveals the exact framework that turned culture into compound...
Property Management Frame Breakers
You’ve been taught to look for ROI where it’s loud: dashboards, pings, replies, or activity. But what if that’s not ROI at all… What if it’s just more noise dressed up as progress? In this episode of Property Management Frame Breakers, Pablo Gonzalez introduces a concept that flips the AI conversation on its head: Invisible ROI - the kind of value you don’t see on a screen, but you feel in your day. Featuring Tyler Nelson’s breakdown of why 60% of PM communication is just follow-up (aka: t...
