In this episode of Property Now, host Michael Carbone sits down with top property marketers Ellie Cashman (Cashman Consulting), Lisa Smith (Bluenotes), and Alistair Cantrill (Bullet Studios) to unpack how real estate campaigns are built and what buyers need to know before signing anything.

From buyer psychology and emotional triggers to floorplan features, suburb growth signals, and transparency red flags, this episode reveals the tactics behind the sale and how to cut through the noise.

Whether you’re a first-home buyer, downsizer, investor, or developer, this conversation will help you make smarter, more confident property decisions.

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