In this episode, we challenge the norms of physical therapy pricing, care delivery, and content creation. From charging what you're worth to turning every session into a piece of content, this is a masterclass in business for healthcare providers. If you’ve ever struggled with raising your rates, justifying your value, or leveraging media — this one is for you.We dig into:* ???? The real reason you’re underpaid (hint: it’s not insurance)* ???? How to legally record patient sessions and monetize them long-term* ???? The psychology of pricing (and why 20% is too low to matter)* ???? How to set rates without guilt — and communicate them clearly* ????️ Why “medical necessity” might be holding your business back???? Mic Drop Quote:“I don’t know how to hit half a home run. Half a home run is a pop-out to second base.”????‍⚕️ Perfect For:* Private practice owners* Physical therapists* Rehab clinicians* Healthcare entrepreneurs* Anyone tired of undercharging