???? In this episode of PT Pintcast, Jimmy McKay sits down with Tony Maritato for a no-BS breakdown of what’s broken in physical therapy — from EMR burnout and Medicare cuts to flexible scheduling, patient engagement, and why PT clinics should think more like golf courses.This conversation is a must-watch for:✅ Physical therapists✅ Clinic owners✅ Healthcare entrepreneurs✅ Anyone ready to “choose their hard” and rethink how we deliver value in 2026.Whether you're tired of CPT code chaos or just want a better way to run your practice, you're in the right place.???? CHAPTERS (click to skip):00:00 - Cold Open & Welcome02:45 - Why Your EMR is Killing You08:30 - CPT Code Crystal Ball (Satire Ad Read)13:45 - What Golf Teaches Us About Scheduling20:01 - PT Tee Time: Flex Pricing & Creative Booking29:50 - Medicare Reimbursement & Inflation Math35:12 - Why Advocacy is a Losing Game44:00 - Choose Your Hard: Exit or Evolve?50:33 - Final Rants: Adam Meakins, Mel Robbins & The Business of Business

Welcome to the new weekly series Marketing Doesn’t Work! — where marketing myths go to die and healthcare strategies get real. In this kickoff episode, host Jimmy McKay sits down with marketing pro Andrea Cheney (https://www.linkedin.com/in/andreatagercheney/) to answer the question on every clinic owner’s mind:What should we start, stop, and continue in 2026?You’ll hear:* ???? Why newsletters are usually garbage (and how to fix them)* ???? Planning your year: proactive vs. reactive* ❌ The death of Canva-text testimonial dumps* ✅ The real ROI of Facebook ads for workshops* ???? “Keep It or Dump It” speed round: clinic blogs, email blasts, exercise reels & morePlus: A listener question on converting social views to actual appointments.???? Follow for weekly episodes that make you rethink what “marketing” even means in healthcare.

Dr. Steve Karas — PT, educator, researcher, and data-driven advocate for change in DPT education.In this episode:* Why tuition has skyrocketed — but outcomes haven’t* The quiet epidemic of PT school dropouts* How pass rate declines may signal deeper systemic cracks* Are hybrid programs innovating… or racing to the bottom?* What faculty, admissions teams, and CAPTE need to re-evaluate nowSteve’s message is clear:Stop setting students up to survive school. Start setting them up to succeed in life.Sponsor Shoutouts* ????️ Pre-Roll: U.S. Physical Therapy — Career growth without burnout: usph.com (https://usph.com)* ???? Mid-Roll: Empower EMR — Time-saving documentation that works for you: empoweremr.com (https://empoweremr.com)* ???? Pre-Parting Shot: Brooks IHL — Turn clinicians into leaders: brooksihl.org (https://brooksihl.org)

This solo episode digs into a simple but uncomfortable question:If you criticize other healthcare providers for misleading claims…Have you checked your own website lately?Jimmy breaks down the full “claim spectrum” from safe to dangerous, outlines why PTs often imply more than they say, and gives you 7 practical questions to audit your own messaging.It’s not about lying.It’s about expectations.And the fact that marketing preloads belief before a patient even walks through the door.???? Show Resources:* Free download: 7-Question Website Audit Checklist (coming soon)* Mentioned: Stretch Labs, LinkedIn PT threads, PT website language norms00:00 – Intro: It’s not about Stretch Labs00:20 – What this episode IS about: Your messaging01:10 – The fair critique of assisted stretching02:00 – Do PTs make similar promises?02:30 – PTs don’t lie… but we do imply03:15 – “Fix the root cause” vs “Eliminate pain”04:05 – Green, Yellow, Red: Claim spectrum explained05:10 – The 7-Question Website Audit06:30 – Why expectations matter more than outcomes07:20 – Stretch Studios aren’t evil — just better at messaging07:50 – Closing thoughts & CTA???? Sponsors:* Brooks IHL → brooksihl.org (https://www.brooksihl.org)* Empower EMR → empoweremr.com (https://www.empoweremr.com)* U.S. Physical Therapy → usph.com (https://www.usph.com)???? Subscribe & Follow:* Apple Podcasts → Link (https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325)* Spotify → Link (https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc)* YouTube → Link (https://www.youtube.com/@PTPintcast)* Instagram → @ptpintcast (https://www.instagram.com/ptpintcast)* LinkedIn → Jimmy McKay (https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/)* Website → ptpintcast.com (https://www.ptpintcast.com)

Episode Summary: In this episode, Jimmy is joined by Tony Maritato and Dave Kittle to talk about how physical therapists can rethink pricing, marketing, and content creation. From charging what you’re worth to repackaging accountability, they break down tactical strategies clinic owners can use right now.What You’ll Learn:* How to leverage content and podcasting like a pro* Why "selling sessions" is outdated (and what to do instead)* What PTs can learn from influencers, MRI clinics, and barbershops* How to avoid the insurance trap and build premium offeringsGuest Links:* Tony Maritato: https://www.youtube.com/c/MedicareBilling* Dave Kittle: https://www.youtube.com/@thedavekittleshow/featuredSponsor Mentions:* Pre-Roll: Brooks IHL — https://www.brooksihl.org* Mid-Roll: Empower EMR — https://www.empoweremr.com* Pre-Parting Shot: US Physical Therapy — https://www.usph.comPSA Feature:* Wounded Warrior Project — helping post-9/11 veterans and their families with rehab, mental health, and support???? Subscribe: https://www.ptpintcast.com/

Physical therapy doesn’t lack ideas — it lacks follow-through.In this episode, Jimmy McKay and Rebekah Griffith unpack why PT conferences, committees, and leadership spaces often feel repetitive and disconnected from real-world change. They explore how clearer communication, intentional content, and defined success metrics could radically improve engagement across the profession.Topics Covered* Why habits beat motivation* The danger of “safe rooms” where nothing leaves the room* Why you are the profession — not “they”* How chapters and sections could engage members year-round* Why studying success beats obsessing over failure???? Sponsors* EMPOWER EMR – Built by PTs, for PTs. Faster notes, better workflows.* ???? https://www.empoweremr.com (https://www.empoweremr.com)* U.S. Physical Therapy (USPH) – Helping clinics grow without losing identity.* ???? https://www.usph.com (https://www.usph.com)* Brooks Institute of Higher Learning – Residencies, fellowships, and elite PT education.* ???? https://www.brooksihl.org (https://www.brooksihl.org)???? Subscribe & Follow???? https://www.ptpintcast.com (https://www.ptpintcast.com)

Are you stepping over dollars to pick up dimes? Jimmy and Tony get real about the trap so many physical therapists fall into — chasing insurance reimbursement while leaving more profitable (and sustainable) opportunities on the table.???? What You'll Learn:* Why traditional reimbursement is broken — and what to do instead* How to use social media and media monetization to scale beyond the table* The mindset shift from practitioner to content-powered business owner* Real talk about fair pay, "quality care," and licensing fears* Why some PTs still push back against innovation????️ This episode is fire for:* Cash-based PTs* Creators in healthcare* Anyone tired of billing gymnastics* Clinicians wanting to scale without burning out???? TIMESTAMPS: 00:00 – Intro + stepping over dollars 03:15 – The $250 mistake PTs keep making 06:40 – Slap in the face pricing: Why discounts kill value 09:02 – Who’s your dream patient (tail-wag test)? 13:22 – Peace Corps guilt + the fallacy of fairness 16:30 – Why insurance doesn’t care if you save costs 19:11 – Monetizing visits through media 23:00 – The “Free PT” Model 25:45 – Is it unethical to go all-in on content? 28:30 – The Mr. Beast effect in healthcare 33:10 – The future of PT: Twitch, media, and real reach

Dr. Hoda Salsabili — founder of HemScap, creator of Pivotal PT, and professor focused on integrating AI into physical therapy education.In this episode:* What AI literacy actually means for PTs and students* How Hoda built a clinical-grade AI platform for remote monitoring and documentation* Where AI fits into simulation-based education and hybrid care* Why she believes AI will never replace PTs — but it will eliminate low-value careGuest Links:* HemScap: https://hemscap.com (https://hemscap.com)* Email: hsalsabili@hemscap.inc.comSponsor Shoutouts:* ????️ Pre-Roll: US Physical Therapy — Learn how to grow without selling out: usph.com/partnerships (https://www.usph.com)* ???? Mid-Roll: Brooks IHL — Turn good clinicians into great ones: brooksihl.org (https://brooksihl.org)* ???? Pre-Parting Shot: Empower EMR — AI-enhanced workflows that give you your time back: empoweremr.com (https://www.empoweremr.com)???? Subscribe & Follow:* Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325 (https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325)* Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc (https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc)* YouTube: https://www.youtube.com/@PTPintcast (https://www.youtube.com/@PTPintcast)* Instagram: https://www.instagram.com/ptpintcast (https://www.instagram.com/ptpintcast)* Website: https://www.ptpintcast.com/ (https://www.ptpintcast.com/)

In this episode, Jimmy talks with fractional healthcare marketing strategist Andrea Tager about why most physical therapy and healthcare content completely misses its mark. You’ll learn how to craft messaging that resonates with the right person (hint: it’s often not the patient), why demographics don’t work in isolation, and what to do when your clinic’s “reach” isn’t converting to results.Topics Covered:* Why visibility ≠ success* The danger of targeting “everyone”* How to develop clear psychographic profiles* Creating emotionally relevant content in healthcare* Examples of content that converts (and doesn’t)Guest: Andrea Tager???? LinkedIn: https://www.linkedin.com/in/andreatager/Sponsor Shoutouts:* ????️ Brooks IHL – Ready to level up clinically? World-class residencies, fellowships, and CE. ???? brooksihl.org (https://www.brooksihl.org)* ????️ Empower EMR – Built by PTs, for PTs. Faster notes. Better flow. ???? empoweremr.com (https://www.empoweremr.com)* ????️ US Physical Therapy (USPH) – Build your future in PT with mentorship and growth tracks. ???? usph.com (https://www.usph.com)PSA:Support kids through Go Baby Go and their ride-on mobility projects → Learn More (https://www.udel.edu/gobabygo)

In This Episode:* Matt's path from employee to clinic owner* Creating cash-pay offers without alienating insurance patients* Using school outreach and combines to drive youth athlete business* How a “third place” clinic model beats traditional marketing* Building a team your community trusts — and clinicians want to join* The mindset (and coaching) that made ownership feel possibleSponsored By:* ???? Pre-Roll: U.S. Physical Therapy – Practice partnerships for forward-thinking PTs* ???? Mid-Roll: Empower EMR – Streamlined documentation that just works* ???? Pre-Parting Shot: Brooks IHL – World-class clinical education + mentorship

Clinic owners and physical therapists — this one’s a wake-up call. Jimmy dives into why 76% of referrals never start PT care and how friction at every stage of the funnel — forms, phone tag, poor UX — drives patients away. You’ll also hear how concierge PT is changing expectations, why Netflix would never make you fax, and the real fixes every clinic can implement to stop the bleeding.What You’ll Learn:* Where patients are dropping off — and why* Why your intake form is probably working against you* How self-referral is flipping traditional marketing* Concierge PT pricing and perception shifts* Fixes that scale without hurting patient trustSponsors:* Pre-Roll: Brooks IHL → https://www.brooksihl.org (https://www.brooksihl.org)* Mid-Roll: EMPOWER EMR → https://www.empoweremr.com (https://www.empoweremr.com)* Pre-Parting: U.S. Physical Therapy → https://www.usph.com (https://www.usph.com)PSA: Go Baby Go → Support mobility for kids: [Link Placeholder]Subscribe & Follow:Apple → https://apple.co/3IP8U0OSpotify → https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc (https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc)Website → https://www.ptpintcast.com/ (https://www.ptpintcast.com/)

Why are PTs so bad at keeping patients long-term? And why do most clinic owners burn out before they break through? Dr. Danny Matta returns to the show with real talk for rehab entrepreneurs who want more than just insurance-based care.In this no-fluff conversation, Danny breaks down:* The #1 KPI every clinic owner should obsess over* Why most PTs sabotage evaluations without realizing it* How to shift from reactive rehab to proactive, lifestyle-based care* His honest story of scaling too fast — and almost losing it all* The power of asking patients what they really want nextThis is for any PT who’s burned out, scaling up, or ready to stop making the same mistakes.⏱️ Timestamps / YouTube Chapters00:00 – Intro02:13 – How Danny found purpose again after burnout06:51 – Why most PTs suck at evaluating patients12:34 – Lifetime patient value: what most clinics miss17:02 – The ONE KPI to track: continuity percentage22:45 – Scaling too fast: how Danny almost lost his clinic28:19 – Selling wellness, performance, and lifestyle services35:10 – How to market to returning patients41:25 – Burnout reset routines47:00 – Legacy advice + “Climb the right mountain”54:00 – Parting Shot: Your perfect week starts with this???? Guest Links + Resources* ???? Danny Matta’s Book: “Fuck Insurance”* ???? PT Biz Accelerator (https://www.physicaltherapybiz.com/)* ???? Danny Matta on YouTube

Live selling. Retail revenue. Trust-based care delivery. In this episode of PT Breakfast Club, Jimmy, Dave, and Tony explain how PTs can tap into rising demand for elder care and retail-style revenue streams. Learn how to position your clinic as a trusted resource—not just for therapy, but for products, caregivers, and lifestyle support.What You’ll Learn* How to generate $5K in 3 days using value-stacked offers* Why PT clinics should sell like optometrists and bike shops* The “unlicensed companion” model that’s disrupting elder care* Drop-shipping and affiliate sales: passive income from trust* How to create real value outside the insurance modelHosts ???? Jimmy McKay – PT Pintcast ???? Dave Kittle – The Dave Kittle Show ???? Tony Maritato – MedicareBilling

Episode Title: Marketing Doesn’t Work! (Until You Understand the Customer Journey)Series: PT PintcastGuest: Andrea Tager, Fractional Marketing Leader | LinkedIn: linkedin.com/in/andreatagercheney (https://www.linkedin.com/in/andreatagercheney/)Host: Jimmy McKay | ptpintcast.com (https://ptpintcast.com)What You’ll Learn:* Why marketing fails when it doesn’t match real buyer behavior* The problem with “patchwork” branding* Why Apple’s marketing works and yours doesn’t (yet)* How to fix mushy positioning statements* The power of speaking directly to your ideal audience* Why motion ≠ progress[00:00:00] Why “Marketing Doesn’t Work” (and who this is for)[00:04:12] Sales process vs. the real customer journey[00:08:33] Invisible decision-making: Reddit, Yelp, and 3am Google[00:12:10] Random acts of marketing = random results[00:16:40] Tactics vs. Strategy: The content trap[00:23:18] What branding really means (and what it doesn’t)[00:29:10] Patchwork marketing gets patchwork results[00:36:05] Apple’s Mac vs. PC ads: A lesson in clarity[00:42:55] Messaging mistakes clinics make[00:49:00] Game time: Mushy or Mighty (live feedback)[00:54:00] Andrea’s parting advice for clinic owners[00:57:00] What’s next on PT PintcastNotable Quotes:“You’re not Apple. Yet.”“Marketing without strategy is just expensive noise.”“You’re not pizza — you don’t need to please everyone.”“Motion without direction is just a monkey humping a football.”

???? Throwback episode! This conversation with Jimmy McKay, PT, DPT was originally recorded in 2022, and we’re bringing it back as part of our 10-year anniversary celebration of the Everything PT Podcast.In this classic interview, Jimmy — the creator and host of PT Pintcast — takes us behind the scenes of his unique path from radio DJ to physical therapist, and how he used communication, content, and a pint of beer to create one of the most influential brands in physical therapy.???? What you’ll learn:* How Jimmy transitioned from rock radio to PT school* The origin story of PT Pintcast* Why communication matters more than credentials in PT* How podcasting can grow your career, clinic, or impact* What to do with imposter syndrome (hint: keep going)

In this episode of PT Breakfast Club, the team gets into the weeds of modern clinic operations — from pricing dilemmas and payer limitations to creative ways to scale without hiring. Topics range from Medicare regulations and concierge models to hilarious but real tactics like dry needling for dogs and influencer-style job posts.Topics include:* The truth behind “booked but broke” clinics* Growing revenue with leverage (not headcount)* What PTs need to understand about their contract with insurance* How to ethically add premium services in a Medicare model* Memberships, marketing hacks, and maximizing each patient hour* Parody, content creation, and why your funniest idea might be your best adFeatured Segments:* Mailbag: “Why am I busy but still broke?”* “Martha” and Medicare: The ethics of add-on fees* Marketing that doesn’t feel like marketing* Creative ways PTs are monetizing beyond the clinicMentioned in this episode:* Dry Needling for Dogs™ (it’s fake… or is it?)* RTM, telehealth, and weekend visit pricing* LinkedIn as a job-market weapon* Chronic Pain Candles (yes, again)

Pelvic health physical therapist Faith Stokes brings the ???? in this candid conversation on treating the misunderstood — from Hard Flaccid Syndrome to trauma-informed care. She shares her unique journey from reptile medicine to healthcare, her CSM 2025 talk, and how she handles the hard cases with heart and humility.In this episode:* Her journey from snake handler to pelvic health PT* What PTs need to understand about Hard Flaccid Syndrome* Why mentorship isn’t always formal* Clinical reasoning when you don’t have all the answers* Using compassion when the textbooks fail* How to grow as a communicator, even when you miss the markFeatured at CSM 2025: ???? “It’s Not That Hard: Clinical Reasoning in the Management of Hard Flaccid Syndrome”

Guest: Phil McKelvy, DPTTopics: Parkinson’s care without neuro certs, RTM implementation, digital health, and balancing clinical work with creative PT projects.What you’ll learn:* Why intensity matters more than certifications in Parkinson’s care* Free tools to treat movement disorders without overwhelming your practice* The truth about RTM: what it is, how to do it, and why it’s here to stay* How to think differently about burnout, energy, and filling your cup in PT* Why APTA isn’t just about CEUs — it’s about connectionResources Mentioned:* Rogue Physical Therapy YouTube* Power for Parkinson’s* Matt Jurek on RTM* Prompt EMR (https://www.promptemr.com), Orva Health (www.getorva.com)* One More Wave - Adaptive Surf Therapy (https://onemorewave.com)Phil’s Contact:* PhilMcKelvy@gmail.com* LinkedIn: Philip McKelvey* Instagram: @philmckelvey.dpt

This episode dives into the collision of physical therapy, content strategy, and the booming wellness economy. Jimmy and Dave discuss:* Why most PT associations are too slow to act* How red light therapy, cold plunges, and saunas are shifting public perception* What PT clinics can learn from gyms, influencers, and high-ticket brands* The 3-circle model for non-dues revenue and media expansion* Why cash-based clinics win the speed game* How Gen Z is shaping the new “maximalist” health economy???? Resources Mentioned:* Dave Kittle’s Practice (https://www.conciergepainrelief.com)* McKinsey Future of Wellness Report* PT Pintcast YouTube Channel???? Subscribe, share, and leave a review to support the show.

What if you never had to "recruit" again? In this episode of PT Pintcast, Will Humphreys shares how physical therapy clinic owners can build teams through connection, vision, and emotion — not just job postings. You’ll learn how to write job ads that feel like love letters, how to use intentional friction to filter out bad fits, and why creating safety is your most powerful leadership tool.About the Guest:Will Humphreys is a PT, entrepreneur, author, and founder of Freedom Through Profits, where he helps practice owners grow profitable businesses they love. He previously built and exited a successful clinic group and now teaches others how to scale with systems, purpose, and heart.Will's Ultimate PT OT SLP Summit: https://www.summit.virtualrockstar.com/ (https://www.summit.virtualrockstar.com/)What You’ll Learn:* Why hiring isn’t a numbers game — it’s a connection game* The neuroscience of storytelling in business* How to lead with authenticity and build loyalty* Tools to create an emotional brand that stands out in PTLinks + Mentions:???? Will Humphreys on YouTube: https://www.youtube.com/@willhumphreys???? Reach out to Will: https://freedomthroughprofits.com???? More from PT Pintcast: https://www.ptpintcast.com (https://www.ptpintcast.com)???? Get Will’s Free Hiring Email Template: https://freedomthroughprofits.com/hiring-letter???? Book Mention: Start With Why by Simon Sinek