PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy.
Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.
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PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy.
Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.
Why Your PT Marketing Isn’t Working (And What to Fix)
PT Pintcast - Physical Therapy
1 hour 3 minutes 47 seconds
3 weeks ago
Why Your PT Marketing Isn’t Working (And What to Fix)
In this episode, Jimmy talks with fractional healthcare marketing strategist Andrea Tager about why most physical therapy and healthcare content completely misses its mark. You’ll learn how to craft messaging that resonates with the right person (hint: it’s often not the patient), why demographics don’t work in isolation, and what to do when your clinic’s “reach” isn’t converting to results.Topics Covered:* Why visibility ≠ success* The danger of targeting “everyone”* How to develop clear psychographic profiles* Creating emotionally relevant content in healthcare* Examples of content that converts (and doesn’t)Guest: Andrea Tager???? LinkedIn: https://www.linkedin.com/in/andreatager/Sponsor Shoutouts:* ????️ Brooks IHL – Ready to level up clinically? World-class residencies, fellowships, and CE. ???? brooksihl.org (https://www.brooksihl.org)* ????️ Empower EMR – Built by PTs, for PTs. Faster notes. Better flow. ???? empoweremr.com (https://www.empoweremr.com)* ????️ US Physical Therapy (USPH) – Build your future in PT with mentorship and growth tracks. ???? usph.com (https://www.usph.com)PSA:Support kids through Go Baby Go and their ride-on mobility projects → Learn More (https://www.udel.edu/gobabygo)
PT Pintcast - Physical Therapy
PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy.
Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.
