In this episode, Asad Orm, Group Circulation Manager – Books & Magazines at Motivate Media Group, gives an inside look at how one of the region’s most influential media houses gets books and magazines into the hands of readers across the UAE and beyond. He discusses the evolving role of circulation in a digital era, how distribution strategies are changing for publishers and authors, and what it takes to keep print alive in one of the most competitive media landscapes. Asad also shares insights on industry trends, the challenges of large-scale logistics, and what publishers need to know to reach wider audiences through smart circulation and market presence. Listen to #Pulse95Radio in the UAE on 95.00 FM or online at www.pulse95radio.net Follow us: @Pulse95Radio #SharjahInternationalBookFair #SIBF2025 #MotivateMediaGroup #AsadOrm #PublishingIndustry #BookDistribution #MediaInUAE #Pulse95Radio

In this episode, Dr. Fatima Al Muhairi, veterinarian and creator of the Anatomical Atlas of the Dromedary Camel, explains what inspired her to document one of the region’s most culturally and scientifically significant animals. She discusses the scientific and logistical challenges of producing such a detailed reference, the camel’s surprising anatomical adaptations, and how her work serves both modern veterinary practice and the preservation of UAE heritage. Dr. Fatima also shares how she makes complex anatomy accessible to non-scientific readers, touches on topics like welfare and disease management, and reveals what species might be next in her research journey — along with the book that shaped her path. Listen to #Pulse95Radio in the UAE by tuning in on 95.00 FM or online at www.pulse95radio.net Follow us on social media: @Pulse95Radio #SharjahInternationalBookFair #SIBF2025 #DrFatimaAlMuhairi #DromedaryCamel #VeterinaryScience #UAEHeritage #CamelAtlas #Pulse95Radio

In this episode, Fadi Kattan, chef and author of Bethlehem: A Celebration of Palestinian Food, shares how his love for cooking evolved into storytelling — turning recipes into a testament to heritage, memory, and identity. Speaking at the Sharjah International Book Fair 2025, he reflects on how each dish connects him to his hometown of Bethlehem and the farmers, families, and traditions that inspired his book. Fadi discusses the delicate balance between preserving authentic Palestinian flavours and reimagining them for modern kitchens, while also exploring how food writing can bridge cultures, correct misconceptions, and bring people closer to a shared understanding of home. Listen to #Pulse95Radio in the UAE by tuning in on 95.00 FM or online at www.pulse95radio.net Follow us on social media: @Pulse95Radio #SharjahInternationalBookFair #SIBF2025 #FadiKattan #Bethlehem #PalestinianCuisine #CulinaryHeritage #CulturalStorytelling #Pulse95Radio

In this episode, Saif Al Suwaidi, Director of Sharjah Publishing City Free Zone (SPC Free Zone), discusses how Sharjah became a global hub for publishing, media, and creative industries. He explains the motivation behind establishing SPC Free Zone, its role in driving innovation, and how strategic partnerships — such as the recent MoU with Mashreq Bank — are empowering entrepreneurs and cultural firms across the UAE. With over 16,000 companies representing 168 nationalities, Saif shares how the Free Zone continues to preserve its identity as a knowledge-driven ecosystem. He also explores the future of digital publishing, AI-powered licensing, and the next wave of opportunities for young authors and startups shaping the region’s creative economy. Listen to #Pulse95Radio in the UAE by tuning in on 95.00 FM or online at www.pulse95radio.net Follow us on social media: @Pulse95Radio #SharjahInternationalBookFair #SIBF2025 #SPCFreeZone #SaifAlSuwaidi #SharjahPublishingCity #CreativeEconomy #PublishingInnovation #Pulse95Radio

A deep conversation with Dr Reem Obeidat on how design thinking, strategy, and organisational culture shape the way institutions grow. From leadership to innovation, she breaks down how purposeful creativity can transform the future of work across the Arab world. Recorded live at the Sharjah International Book Fair.

At ninety one years old, Al Haj N. Jamaludhin is the oldest published author in the history of the Sharjah International Book Fair. In this intimate interview, he reflects on poetry, faith, Kerala, the UAE, and the lifelong belief that stories should cross languages and generations. A moving conversation with a writer whose legacy continues to inspire.

Step into the world of myth, magic and modern storytelling. Saniya Chughtai joins us at the Sharjah International Book Fair to talk about Marni Khan, the Energy Warriors, and how fantasy can empower young readers to understand identity, courage and culture.

In this episode, Moza Al Rand, Head of Events and Planning for the Poetry Corner at the Sharjah International Book Fair 2025, shares the story behind the innovative Poetry Pharmacy — a space where poems serve as emotional remedies for visitors. She discusses how the concept was brought to life, the creative challenges of transforming poetry into an interactive experience, and how it ties into the fair’s theme “Between You and a Book.” Moza also reflects on how the Poetry Pharmacy redefines the reader–writer connection, turning literature into a deeply personal act of healing and reflection. Looking ahead, she reveals her hopes for expanding the initiative into a permanent feature at Sharjah’s cultural events. Listen to #Pulse95Radio in the UAE by tuning in on 95.00 FM or online at www.pulse95radio.net Follow us on social media: @Pulse95Radio #SharjahInternationalBookFair #SIBF2025 #MozaAlRand #PoetryPharmacy #PoetryCorner #SharjahCulture #HealingThroughPoetry #Pulse95Radio

In this episode, Tamer Said, Director of the Sharjah Literary Agency, introduces the mission and vision behind the first Emirati agency dedicated to representing Arab writers on the world stage. He explains how the agency bridges the gap between local authors and international publishers, helping protect intellectual property rights and turning powerful Arabic stories into global literary and cinematic successes. Tamer discusses the difference between self-publishing and agency representation, the professional advantages writers gain through expert guidance, and how the agency is reshaping the future of Arabic literature through translation, global rights deals, and cultural collaboration. Listen to #Pulse95Radio in the UAE by tuning in on 95.00 FM or online at www.pulse95radio.net Follow us on social media: @Pulse95Radio #SharjahInternationalBookFair #SIBF2025 #SharjahLiteraryAgency #TamerSaid #ArabicLiterature #PublishingIndustry #WritersJourney #Pulse95Radio

In this episode, Armen Adamjan — the creator behind viral eco-hack videos and author of Don’t Throw It Out! — shares how a single lockdown video on regrowing scallions sparked a global movement. With over 26 million followers and billions of views, Armen opens up about the creative process behind his fast-paced, educational content and the real secrets to staying ahead of ever-changing social media algorithms. He reflects on his journey from working behind the camera to becoming a full-time creator, the challenges of turning short-form content into a bestselling book, and the habits that helped him build a loyal global audience. Armen also offers practical advice for aspiring creators afraid of judgment, and reveals what’s next in his mission to make sustainability fun, accessible, and viral. Listen to #Pulse95Radio in the UAE by tuning in on 95.00 FM or online at www.pulse95radio.net Follow us on social media: @Pulse95Radio #SharjahInternationalBookFair #SIBF2025 #ArmenAdamjan #DontThrowItOut #ContentCreation #SocialMediaTips #EcoHacks #Pulse95Radio

In this episode, Susana Villasuso, Mexican chef and author of Sobremesa, shares how food can bridge cultures, languages, and generations. Speaking from the Sharjah International Book Fair 2025, she explores the meaning of “sobremesa” — the Mexican tradition of staying at the table long after the meal — and how that spirit of connection translates globally. Susana reflects on her culinary journey from her grandmother’s kitchen in Mexico to her life in London, balancing authenticity with innovation while introducing the world to the true depth of Mexican cuisine. She also offers insights for aspiring Arab chefs and writers hoping to publish their own cookbooks, and reminds listeners why food remains one of the most powerful expressions of memory, identity, and love. Listen to #Pulse95Radio in the UAE by tuning in on 95.00 FM or online at www.pulse95radio.net Follow us on social media: @Pulse95Radio #SharjahInternationalBookFair #SIBF2025 #SusanaVillasuso #Sobremesa #MexicanCuisine #CulinaryStories #CulturalHeritage #Pulse95Radio

In this episode, Majd Al Shehhi, Director of the Emirates Reprographic Rights Association (ERRA), highlights the importance of protecting intellectual property and fostering a culture of respect for authors’ rights. Speaking from the Sharjah International Book Fair 2025, she explains how ERRA works to ensure fair compensation for writers and publishers, strengthen partnerships with educational institutions, and promote awareness of reprographic rights across the UAE. Majd also discusses the Association’s future vision — building a sustainable digital framework to manage licences and safeguard creative works — and why rights awareness is essential to sustaining creativity and empowering the region’s literary community. Listen to #Pulse95Radio in the UAE by tuning in on 95.00 FM or online at www.pulse95radio.net Follow us on social media: @Pulse95Radio #SharjahInternationalBookFair #SIBF2025 #ERRA #MajdAlShehhi #AuthorsRights #IntellectualProperty #PublishingInnovation #Pulse95Radio

In this episode, Ahmed Al Ali, General Manager of Kalimat Group, shares the publishing house’s vision at the Sharjah International Book Fair 2025 and how it continues to redefine Arabic literature for a new generation. He discusses Kalimat’s mission to nurture young readers, champion diverse voices, and bring international authors closer to Arabic-speaking audiences. With a background as a poet, editor, and translator, Ahmed reflects on how creativity informs leadership and how Kalimat is adapting to the digital era through innovation, rights expansion, and mentorship of emerging Arab talent. This conversation offers a look into the evolving landscape of Arabic publishing — and the legacy Kalimat aims to build for generations to come. Listen to #Pulse95Radio in the UAE by tuning in on 95.00 FM or online at www.pulse95radio.net Follow us on social media: @Pulse95Radio #SharjahInternationalBookFair #SIBF2025 #KalimatGroup #AhmedAlAli #ArabicPublishing #ChildrenLiterature #CulturalHeritage #Pulse95Radio

As Sharjah Public Libraries marks 100 years of nurturing a love for books, Eman Bushlaibi, the library network’s Director, reflects on how libraries have evolved from quiet reading rooms into dynamic hubs for learning, innovation, and community connection. She discusses the transformation toward digital infrastructure, inclusivity for all residents, and the library’s growing role in shaping youth education and career choices. Eman also explores how Sharjah’s century-long commitment to literacy continues to guide its vision for the future — where libraries remain both timeless sanctuaries for readers and forward-looking spaces for knowledge and sustainability. Listen to #Pulse95Radio in the UAE by tuning in on 95.00 FM or online at www.pulse95radio.net Follow us on social media: @Pulse95Radio #SharjahInternationalBookFair #SIBF2025 #SharjahPublicLibraries #EmanBushlaibi #KnowledgeHub #ReadingCulture #Sustainability #Pulse95Radio

At the Sharjah International Book Fair 2025, New Zealand-based author Ashia Ismail-Singer brings her signature “global kitchen” to life — where flavours from Africa, India, and Europe meet in a heartfelt celebration of her Memon heritage. In this episode, she talks about her latest cookbook Food for Sharing, and how food becomes a story of migration, belonging, and memory. From her crowd-favourite Parmesan-crumbed paneer with hot honey to reflections on cultural identity and comfort, Ashia shares how simple dishes can transcend borders and connect people through shared experience. Listen to #Pulse95Radio in the UAE by tuning in on 95.00 FM or online at www.pulse95radio.net Follow us on social media: @Pulse95Radio #SharjahInternationalBookFair #SIBF2025 #AshiaIsmailSinger #FoodForSharing #CookeryCorner #CulinaryStories #GlobalCuisine #Pulse95Radio

This episode features Chef Wissam Kahi, co-founder of Eat Offbeat, a social-impact catering company that celebrates refugee and immigrant chefs by bringing their authentic recipes to global audiences. He shares how food can tell powerful human stories — much like literature — and how each dish becomes a bridge between cultures, memories, and identities. Chef Wissam reflects on the intersection of storytelling, design, and inclusivity across the culinary and publishing worlds, revealing how his own heritage and experiences shape his creative philosophy. From childhood recipes to life-changing dishes, this conversation explores how cuisine, like books, has the power to connect hearts, preserve heritage, and inspire empathy across borders. Listen to #Pulse95Radio in the UAE by tuning in on 95.00 FM or online at www.pulse95radio.net Follow us on social media: @Pulse95Radio #SharjahInternationalBookFair #SIBF2025 #EatOffbeat #ChefWissamKahi #CulinaryStories #CulturalHeritage #Pulse95Radio

This episode features Eman Bin Shaiba, Director of Strategic Initiatives and Global Markets at the Sharjah Book Authority, discussing Onshur — a groundbreaking initiative reshaping the future of publishing in the Arab world. She unpacks the three pillars of Onshur — Launch, Scale, and Disrupt — and how they’re designed to empower publishers at every stage, from start-ups to global expansion. Eman explores how technology, innovation, and sustainability are redefining Arabic-language publishing, and what it takes to build a lasting, future-ready ecosystem. She also shares her vision for Onshur’s legacy — one that champions creativity, cultural exchange, and long-term impact across the region’s literary landscape. Listen to #Pulse95Radio in the UAE by tuning in on 95.00 FM or online at www.pulse95radio.net Follow us on social media: @Pulse95Radio #SharjahInternationalBookFair #SIBF2025 #SharjahBookAuthority #Onshur #PublishingInnovation #Pulse95Radio

In this episode, Omar Shahid Hamid — former police officer and acclaimed crime-fiction author — reflects on how years spent in Karachi’s counter-terrorism and law enforcement shaped his storytelling. From The Prisoner to The Party Worker, his novels explore the moral grey zones between justice, power, and survival. Hamid discusses how real-world violence and political corruption translate into fiction, why Karachi itself feels like a living character in his work, and how he balances authenticity with sensitivity when writing about the city’s underbelly. He also examines how South Asian crime narratives are evolving in the global literary scene, and what universal human truths lie beneath his stories of crime, loyalty, and redemption.

This episode features Payal Arora, digital anthropologist and author of The Next Billion Users: Digital Life Beyond the West. She explores how people in the Global South are reshaping the way we think about technology, innovation, and inclusion. From challenging Western tech myths to designing more equitable digital futures, Arora shares insights from decades of fieldwork and her upcoming book From Pessimism to Promise. She discusses the intersection of gender, labour, and digital platforms through her FemLab initiative, and highlights lessons the Middle East and North Africa can draw from emerging markets. Engaging, insightful, and forward-looking — this conversation redefines what it means to create technology for everyone.

Join us for an inspiring conversation with bestselling author Shirley Jump as she shares her journey through romance, inspirational fiction, and mentorship. From balancing humor with emotional depth to crafting authentic characters in books like The Bride Wore Chocolate, Shirley opens up about her creative process, the evolution of her career, and the advice she gives aspiring writers. Discover what shaped her as a storyteller and what's next for this prolific author.