In this episode, Asad Orm, Group Circulation Manager – Books & Magazines at Motivate Media Group, gives an inside look at how one of the region’s most influential media houses gets books and magazines into the hands of readers across the UAE and beyond. He discusses the evolving role of circulation in a digital era, how distribution strategies are changing for publishers and authors, and what it takes to keep print alive in one of the most competitive media landscapes. Asad also shares insights on industry trends, the challenges of large-scale logistics, and what publishers need to know to reach wider audiences through smart circulation and market presence.
Listen to #Pulse95Radio in the UAE on 95.00 FM or online at www.pulse95radio.net
Follow us: @Pulse95Radio
#SharjahInternationalBookFair #SIBF2025 #MotivateMediaGroup #AsadOrm #PublishingIndustry #BookDistribution #MediaInUAE #Pulse95Radio
All content for Pulse 95 Live is the property of Pulse 95 Radio and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, Asad Orm, Group Circulation Manager – Books & Magazines at Motivate Media Group, gives an inside look at how one of the region’s most influential media houses gets books and magazines into the hands of readers across the UAE and beyond. He discusses the evolving role of circulation in a digital era, how distribution strategies are changing for publishers and authors, and what it takes to keep print alive in one of the most competitive media landscapes. Asad also shares insights on industry trends, the challenges of large-scale logistics, and what publishers need to know to reach wider audiences through smart circulation and market presence.
Listen to #Pulse95Radio in the UAE on 95.00 FM or online at www.pulse95radio.net
Follow us: @Pulse95Radio
#SharjahInternationalBookFair #SIBF2025 #MotivateMediaGroup #AsadOrm #PublishingIndustry #BookDistribution #MediaInUAE #Pulse95Radio
Armen Adamjan: From Viral Hacks to Building a Global Creative Brand
Pulse 95 Live
36 minutes 8 seconds
1 week ago
Armen Adamjan: From Viral Hacks to Building a Global Creative Brand
In this episode, Armen Adamjan — the creator behind viral eco-hack videos and author of Don’t Throw It Out! — shares how a single lockdown video on regrowing scallions sparked a global movement. With over 26 million followers and billions of views, Armen opens up about the creative process behind his fast-paced, educational content and the real secrets to staying ahead of ever-changing social media algorithms. He reflects on his journey from working behind the camera to becoming a full-time creator, the challenges of turning short-form content into a bestselling book, and the habits that helped him build a loyal global audience. Armen also offers practical advice for aspiring creators afraid of judgment, and reveals what’s next in his mission to make sustainability fun, accessible, and viral.
Listen to #Pulse95Radio in the UAE by tuning in on 95.00 FM or online at www.pulse95radio.net
Follow us on social media: @Pulse95Radio
#SharjahInternationalBookFair #SIBF2025 #ArmenAdamjan #DontThrowItOut #ContentCreation #SocialMediaTips #EcoHacks #Pulse95Radio
Pulse 95 Live
In this episode, Asad Orm, Group Circulation Manager – Books & Magazines at Motivate Media Group, gives an inside look at how one of the region’s most influential media houses gets books and magazines into the hands of readers across the UAE and beyond. He discusses the evolving role of circulation in a digital era, how distribution strategies are changing for publishers and authors, and what it takes to keep print alive in one of the most competitive media landscapes. Asad also shares insights on industry trends, the challenges of large-scale logistics, and what publishers need to know to reach wider audiences through smart circulation and market presence.
Listen to #Pulse95Radio in the UAE on 95.00 FM or online at www.pulse95radio.net
Follow us: @Pulse95Radio
#SharjahInternationalBookFair #SIBF2025 #MotivateMediaGroup #AsadOrm #PublishingIndustry #BookDistribution #MediaInUAE #Pulse95Radio
