Episode 166 - Planet Group International’s Fethi Amara On Transformational Enterprise Content Management In Africa

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Pure Digital Passion with Moses Kemibaro

Moses Kemibaro

168 episodes

2 weeks ago

This is pure digital passion, the podcast of Moses Kemibaro, one of Kenya's and Africa's leading digital marketers, techbloggers, and technology analysts. Join me for insightful interviews and commentaries on all things digital from across the African continent on a myriad of compelling topics and themes. I share Africa's stories of pure digital passion!

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Episode 166 - Planet Group International’s Fethi Amara On Transformational Enterprise Content Management In Africa

Pure Digital Passion with Moses Kemibaro

1 hour 9 minutes 17 seconds

1 month ago

Episode 166 - Planet Group International’s Fethi Amara On Transformational Enterprise Content Management In Africa

In this episode of the Pure Digital Passion podcast, I was joined by Fethi Amara, Senior Executive at Planet Group International (PGI), for a deep and inspiring conversation on the invisible but powerful engine behind Africa’s digital transformation: Enterprise Content Management (ECM) and Business Process Management (BPM), now enhanced with AI.Fethi shared over 30 years of experience, from Arabizing foundational computing systems in the 90s to leading cutting-edge AI integrations at PGI across telecoms, banking, energy, and government in Africa and beyond. Together, we unpacked the challenges of managing enterprise data, building user-centric digital solutions, and the maturity gaps many organizations must bridge.From design thinking to agentic AI, legacy-free leapfrogging to digital chaos, this episode is an essential listen for any digital transformation leader operating in or focused on Africa:00:00 – Intro: Digital chaos & ECM’s role in Africa02:00 – Fethi Amara’s career journey & Arabizing tech in the 90s07:00 – Design thinking and localization in enterprise tech11:50 – The strategic advantage of being based in North Africa16:00 – What intelligent content management really means22:30 – How AI automates and classifies enterprise documents25:00 – ECM vs. BPM: turning documents into automated workflows29:40 – Telecoms & managing Africa’s data explosion33:30 – AI, compliance & digital maturity assessments37:25 – Mission-critical content management in energy and engineering40:20 – How modern ECM platforms embed AI natively45:35 – Global partnerships and PGI’s integrator model51:45 – Africa is NOT behind: success stories in Nigeria and Rwanda58:20 – Cloud-native advantage and leapfrogging legacy01:01:30 – Advice to African CEOs: Start with maturity. Start with users.👉 Watch and listen now to understand how Africa can go further, faster—with the right digital foundations. 🔗 Learn more: https://www.planetgroupint.com#DigitalTransformation #ContentManagement #ECM #AI #Africa #PlanetGroupInt