Welcome to Radical Content a new content and social marketing show where our mission is to help brands stop interrupting and start connecting.
Eric Gray, former head of Fortune 500 Social and Content teams, now the founder of Maverick Content Studio, highlights how content & engagement is the brand-building superpower you are missing.
On this podcast we talk to the brand leaders, creators, and storytellers who have built rabid fans, to help us learn how marketing can shift from transactional selling to a brand that entertains, connects, and creates raving fans.
Radical Content is a Maverick Content Studio production. Maverick Content Studio is a social and digital-first content agency helping the biggest brands engage the next generation of fans. If you need help with social media, YouTube, podcasting, or building a fan-first content strategy email us at hello@maverickcontentstudio.com.
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Welcome to Radical Content a new content and social marketing show where our mission is to help brands stop interrupting and start connecting.
Eric Gray, former head of Fortune 500 Social and Content teams, now the founder of Maverick Content Studio, highlights how content & engagement is the brand-building superpower you are missing.
On this podcast we talk to the brand leaders, creators, and storytellers who have built rabid fans, to help us learn how marketing can shift from transactional selling to a brand that entertains, connects, and creates raving fans.
Radical Content is a Maverick Content Studio production. Maverick Content Studio is a social and digital-first content agency helping the biggest brands engage the next generation of fans. If you need help with social media, YouTube, podcasting, or building a fan-first content strategy email us at hello@maverickcontentstudio.com.
In this episode, I break down the real strategy that helped me go from social media manager to director at a Fortune 500 brand in just four years. I share the credibility-building moves, internal dynamics, and mindset shifts most people never talk about, but that actually drive career growth inside big companies.
After 18 years inside big brands, I’m calling out the eight biggest red flags that sabotage social media teams from the inside. This episode is for social, content, and marketing leaders who want to build real momentum instead of battling broken systems.
In this episode, I sit down with Annie Granatstein of Marriott International to unpack how one of the world’s leading travel brands builds and scales storytelling across channels.
I ranked and taste-tested YouTuber products like Prime, Feastables, Chamberlain Coffee, and Joyride! All to see who’s winning on social. Here’s what every brand can learn from their playbook.
AI isn’t here to take your job. It’s here to test how good you really are. In this episode, I unpack how social and content pros can use AI to move faster, think sharper, and stay human in a world that’s about to get a lot more automated.
This isn’t theory. It’s the same framework I used at Universal, it’s the same thinking behind Survivor fandom, and it’s what you see with the Savannah Bananas today. Fans aren’t fluff—they’re business impact.
We ranked the top five fast food chicken restaurants by their social media game—not their food. Who made the list, and which brand claimed the top spot? Guess before you hit play
The Vikings and Falcons are showing us how NFL teams have become year-round content machines. In this episode, I break down what brands can steal from their playbook to build stronger fan connections.
I just uncovered Dick’s Sporting Goods’ biggest marketing secret! Moving into long-form storytelling. In this episode, I share why it works, what makes it different, and how you can apply the same playbook to your brand.
John Deere proves no brand is too “boring” for great content. In this episode, I break down their three-part social media strategy. From human storytelling to entertainment with purpose. I also share how any brand can use these tactics to connect, engage, and go viral.
What if Buc-ee’s had its own YouTube channel? In this episode, I break down a complete, spectacle-level content strategy—from my 3-part framework (Craze, Experience, Fans) to creator partnerships and Shorts—that any brand can use to build a loyal audience and turn casual viewers into passionate advocates.
Most brands struggle with content because they don’t know who they are. In this episode of Radical Content, I break down how Patagonia’s brand purpose drives everything from storytelling to YouTube strategy and what content leaders can learn from it.
In this episode of Radical Content, I’m breaking down how content programming helped me escape the chaos and finally earn trust from the C-suite. This is the content strategy I wish I had years ago and it works whether you're a team of one or leading a large social department.
In this episode, I share the behind-the-scenes story of how I built Universal’s first social media engagement center for the launch of Diagon Alley. This was a career-changing moment that showed the true power of social.
I’m breaking down why most brands still undervalue social — and what it actually takes to build a strategy that gets you budget, buy-in, and real brand impact. If you’re tired of being seen as just the “social person,” this one’s for you.
How is a tourism board out-marketing global brands and racking up 100M+ views? In this episode, Eric breaks down the content strategy behind Visit Las Vegas’ social dominance—plus what creators, marketers, and brand teams can learn from it.
In this episode, I’m sharing how I stole Marriott’s content playbook and used it to build a content studio team at Universal. It’s a behind-the-scenes look at the pitch, the strategy, and the lessons that helped turn social into a brand-building engine.
Welcome to Radical Content a new content and social marketing show where our mission is to help brands stop interrupting and start connecting.
Eric Gray, former head of Fortune 500 Social and Content teams, now the founder of Maverick Content Studio, highlights how content & engagement is the brand-building superpower you are missing.
On this podcast we talk to the brand leaders, creators, and storytellers who have built rabid fans, to help us learn how marketing can shift from transactional selling to a brand that entertains, connects, and creates raving fans.
Radical Content is a Maverick Content Studio production. Maverick Content Studio is a social and digital-first content agency helping the biggest brands engage the next generation of fans. If you need help with social media, YouTube, podcasting, or building a fan-first content strategy email us at hello@maverickcontentstudio.com.
