In a world where AI is churning out generic content faster than ever, your unique X factor is what will set you apart. But what exactly is your X factor? How do you find it? And most importantly, how do you use it to create content that attracts the right people to your business? I’m sharing real-life examples of brands and businesses that have nailed this and how you can uncover your own. Plus, I’ll walk you through a simple exercise to help you lean into what makes you different—so you can ditch boring, forgettable marketing for good.

[2:05] – The real reason your message isn’t landing (and how your X factor changes that)
[6:30] – What makes a brand stand out? A look at Tall Poppy and Lilly & Lime Swimwear
[12:45] – The power of combining two unique things to create something unforgettable
[18:20] – How to use your own experiences and personality to make your marketing easier
[24:15] – A simple exercise to uncover your X factor (and start using it today)
[30:50] – Why your niche audience doesn’t need to be massive to be wildly profitable

Follow Tall Poppy Swimwear: https://www.instagram.com/tallpoppy__/
Check out Pattiegonia: https://www.instagram.com/pattiegonia/
Clare from Storyline Clothing: https://www.instagram.com/clarey.storyline/
Connect with me on Instagram: https://www.instagram.com/mirandaiveymedia/