In this episode of Real Fabulous Marketing, we dive into the potential pitfalls of over-relying on ChatGPT for your business.
We look at how using AI tools can lead to laziness and complacency if not handled correctly.
Tune in to learn how to effectively integrate ChatGPT into your business strategy without losing the fabulous essence that makes you unique.
00:00 Introduction to Real Fabulous Marketing
00:17 The Downside of Relying on Chat GPT
05:57 The Importance of Planning
08:33 Three Key Strategies for Business Success
16:07 Upcoming Opportunities and Final Thoughts
Hey fabulous people!
In this episode, I take you behind the scenes of a big shift in my business and talk about what it really takes to make sales daily. I'm moving away from ads coaching and leaning fully into marketing strategy and mindset, and if you've ever tried doing something new you'll know the anxiety and fear that can happen.
In this episode I talk about getting into the right energy and tracking your progress can completely transform your sales results.
This episode is packed with practical advice for tapping into your existing network, running lean experiments, and building systems that keep your business moving forward without burning you out.
Whether you're in a bit of a slump or just ready to uplevel, this one's for you.
[Timeline Summary]
[1:02] - Why I’m winding down my ads coaching program and shifting to marketing mindset
[3:00] - How industry changes (AI, tariffs, supply issues) affect your energy and sales
[5:12] - Why strangers on the internet won’t save your business—and who will
[6:58] - The untapped power of your inbox: reconnecting with warm leads
[8:45] - Selling as service: a mindset shift that changes everything
[10:27] - The secret to energizing your offers and making them irresistible
[12:11] - How to track proposals and build momentum with low-cost offers
[14:42] - Running ads as an experiment (instead of posting endlessly!)
[16:35] - Why consistency, connection, and clarity are the real sales strategies
Links & Resources:
Join my upcoming Making Sales Daily workshop on September 12 — get your strategy sorted.
Grab my book No One Wants to Buy Your Stuff on Amazon — available in eBook and print
Loved this episode? Don’t forget to rate, follow, share, and review the podcast.
It helps me reach more fabulous people like you!
Until next time — stay bold, stay visible, and of course, stay fabulous 🙌
Real Fabulous Marketing: Is It Too Early to Start Planning for Christmas?
Hey hey, it’s Miranda Ivey, and I’m back on the mic! In this episode, I’m diving into where I’ve been these past few months, what I’ve learned during my busiest business period yet, and why now is actually the perfect time to start planning for the end of the year. Whether you've been feeling like 2025 is creeping up fast or you're just catching your breath after a whirlwind few months, this episode is here to help you reset—without feeling like you're starting over.
We talk all things planning, pacing, and prepping for Christmas (don't freak out!) I’m sharing stories, honest reflections, and practical ways to take small steps now that will have a big impact later. Whether you want to launch something new or simply wrap the year feeling proud and aligned, I’ve got some juicy ideas to help you finish strong—and maybe even feel fabulous while you’re at it.
⏰ Timeline Summary
[0:55] - Why I’ve been MIA and what I’ve been up to behind the scenes
[4:38] - Adding in new commitments—and realizing I had to let some things go
[7:40] - Is it too early to talk about Christmas? Why forward-thinking is key
[12:15] - Planning launches and promotions with December in mind
[16:44] - What to do if you're feeling burned out or behind
[22:06] - A powerful reminder: Everything has a flow-on effect
[26:55] - Planting seeds for next year and testing new ideas now
[33:20] - My gym journey and how it mirrors new business habits
[39:10] - Online events, small offers, and how to finish 2025 strong
[43:05] - Upcoming masterclass on making daily digital product sales
[45:11] - Grab your calendar: What do you want to do before Christmas?
🔗 Links & Resources
Free Guide – Love It Before You Launch It: Download here
Book a Free 30-Minute Brain Download Session: Schedule here
Join the Masterclass (Sept 12) – Make Daily Sales While You Work, Surf, Skate or Sleep: Register here
Curated With Conscience – Ethical hampers for corporate gifting: Visit Website
Welcome to a slightly noisy but very real episode of Real Fabulous Marketing!
Today I’m diving into a reflective solo episode, where I unpack everything that’s happened in Quarter 1 of 2025—because let’s face it, when you run your own business (and especially if you’re a parent too), time moves FAST and pausing to reflect is a luxury we need to make space for.
In this episode, I share what worked, what didn’t, and how I’m using all of it to shape my next 90 days. From road-tripping in Tasmania, to running launches for my clients, navigating school holidays (again), and relaunching this very podcast—there’s been a lot going on!
I’m also giving you a sneak peek at what I’m planning for Quarter 2, including my focus on creative energy, launching with clarity, and a new freebie I’m really excited about (spoiler alert: it's designed to help you grow your list while you do literally anything else).
If you’re ready for a behind-the-scenes peek at how I’m making business work with life—not against it—hit play now.
Highlights
[1:12] – Why I’m reflecting on Quarter 1 now (and why waiting until December isn’t always helpful)
[2:58] – Kicking off 2025 in Tasmania: our family caravan adventure and lessons from life on the road
4:40] – Juggling work, school holidays, visitors, illness and even a cyclone—why Q1 felt like a blur
6:02] – Supporting my clients through launches, video series, and webinars despite the chaos
7:20] – What worked: payment plans, lead magnets & paid workshops that built momentum
9:12] – My ad spend vs. revenue: what I noticed when I pulled back on paid advertising this quarter
10:45] – Bringing back this podcast, writing more consistently, and loving Descript for easy editing
12:10] – Email marketing reflections: writing twice a week and treating it like a creative practice
13:28] – Instagram & Facebook: staying visible, but not seeing major growth—and that’s okay
14:30] – What I actually do when I plan a quarter (yes, there’s a giant wall calendar involved)
15:45] – My Q2 focus: fewer offers, more clarity, and launching One Amazing Ad with intention
17:05] – Why leading by example matters more than ever in the online business world
18:25] – Follow what lights you up—and how your passion becomes your best marketing tool
💌 Grab my Lazy Leads Guide — grow your list while you sleep, surf, do yoga, or sip coffee - https://mirandaivey.simplero.com/build-an-email-funnel-that-converts
📧 Reach out to work with me: hello@mirandaivey.com
🎧 Missed the Workshop Experiments episode? Go back and check Episode 112 now!
In this episode, I'm diving deep into one of the most common challenges I see business owners face—feeling like you have to be on every single social media platform to be successful. Let me just say it: you don’t. If you’ve ever felt overwhelmed by Instagram, Facebook, LinkedIn, email lists, and the rest—this episode is for you.
I break down how to choose your best-fit platform and create a strategy that actually works with your energy, your time, and the way you naturally like to connect. Whether you're just starting out or ready to reset your content strategy, I’ll walk you through how to choose your linchpin—your one content hub that everything else flows from. We’re talking clarity, consistency, and connection—minus the burnout.
🎧 Episode Timeline & Highlights
[0:00] - Why trying to be everywhere all at once is making your marketing harder, not better
[1:40] - The myth of “more platforms = more success”—and why it’s not true in 2025
[3:00] - How Instagram has evolved: quality over quantity (and no, you don’t have to post daily)
[5:10] - What I mean by a “linchpin” platform and why you need one
[6:55] - Building trust through consistency (yes, even if it’s just one email a week!)
[9:20] - Real examples of how to repurpose one piece of content across multiple platforms
[10:45] - Signs you’re on the wrong platform and why it’s OK to hit pause
[12:30] - Joy-driven marketing: how to find what platform feels good for you
[14:15] - Why choosing just one platform might actually help you grow faster
[15:45] - Creating content that connects instead of just adding to the noise
[18:10] - How to grow your business one human at a time—with clarity and confidence
Book: No One Wants to Buy Your Stuff: How to Stand Out in a Busy Online World – available now on Amazon
Related Episode: Want to dive deeper into email marketing? Listen episode 110 all about creating a rhythm with your email marketing
Email Me: hello@mirandaivey.com – Let me know how your marketing is feeling and if you’re ready to simplify
Waitlist: One Amazing Ad – Join the waitlist for my ad coaching program
In a world where AI is churning out generic content faster than ever, your unique X factor is what will set you apart. But what exactly is your X factor? How do you find it? And most importantly, how do you use it to create content that attracts the right people to your business? I’m sharing real-life examples of brands and businesses that have nailed this and how you can uncover your own. Plus, I’ll walk you through a simple exercise to help you lean into what makes you different—so you can ditch boring, forgettable marketing for good.
[2:05] – The real reason your message isn’t landing (and how your X factor changes that)
[6:30] – What makes a brand stand out? A look at Tall Poppy and Lilly & Lime Swimwear
[12:45] – The power of combining two unique things to create something unforgettable
[18:20] – How to use your own experiences and personality to make your marketing easier
[24:15] – A simple exercise to uncover your X factor (and start using it today)
[30:50] – Why your niche audience doesn’t need to be massive to be wildly profitable
Follow Tall Poppy Swimwear: https://www.instagram.com/tallpoppy__/
Check out Pattiegonia: https://www.instagram.com/pattiegonia/
Clare from Storyline Clothing: https://www.instagram.com/clarey.storyline/
Connect with me on Instagram: https://www.instagram.com/mirandaiveymedia/
If you've ever wanted to test a new idea, build connections, or just get people to take action without the pressure of a massive launch, this episode is for you.
I’m breaking down why I started these workshops, how I tweaked things along the way, and the surprising lessons I learned about engagement, repeat customers, and why people actually sign up for low-cost offers.
Plus, I’ll tell you the biggest mistake I made (spoiler: I forgot to hit record) and how I turned it into an opportunity.
Episode Highlights
[2:12] – Why I launched the $27 workshop experiment (and how it’s different from big launches)
[6:45] – The first workshop title fail & what I learned about naming offers
[10:30] – The surprising way a mistake led me to improve my second workshop
[15:55] – Who actually signs up for low-cost workshops (and why repeat customers matter)
[22:20] – Why information is cheap, but personalization and transformation are priceless
[29:10] – How Peter turned a $10 workshop into 12 signups (after one email!)
[35:40] – The power of iteration—how testing and tweaking leads to better results
Grab the recording of The $27 Workshop Experiment: mirandaivey.com/workshops
Connect with me on Instagram: @mirandaiveymedia
Yes, you heard that right! But here’s the catch—you actually have to put it out into the world instead of just thinking about it.
So many business owners—coaches, therapists, creatives, and professionals—get stuck in the cycle of working hard to pay the bills while daydreaming about their next big idea. But fear of failure, perfectionism, and overthinking stop them from taking action. Sound familiar? In this episode, I’m breaking down how to shift your mindset, embrace experimentation, and take small, strategic steps that can lead to big wins. Plus, I’m diving into why low-cost workshop experiments are the marketing strategy I’m doubling down on in 2025. If you’re ready to stop hesitating and start testing your way to success, this episode is for you!
[1:32] – The million-dollar idea trap: Why we get stuck thinking instead of doing
[5:45] – The power of experimentation: Lessons from famous inventors
[10:28] – Why business owners fear running ads (and why it’s all just a test)
[14:15] – Social media, ads, and marketing—all experiments in disguise
[19:45] – Free webinars vs. mini courses vs. low-cost live workshops
[27:22] – The workshop strategy: How to test, tweak, and turn ideas into income
[35:10] – Why the tiniest adjustments can make or break your next big success
Join my $27 Workshop Experiment! Learn how to run low-cost live workshops that get results. Happening March 14th—sign up here:
Links & Resources https://mirandaivey.com/workshops/
We’re diving into one of my absolute favourite topics—real fabulous email marketing.
If you've ever run ads to build your list, created a lead magnet, or hosted a webinar, only to let those email addresses sit there gathering dust… well, my friend, you’re basically burning your hard-earned cash.
But don’t worry, I’ve got you! This episode is all about making email marketing a consistent, valuable, and effortless part of your business.
We’re talking about why so many people struggle to hit send, the real reasons behind email marketing procrastination (yes, we’re calling them out!), and how to create a simple process that ensures you actually email your list.
Plus, I’ll share why unsubscribes are not the enemy, how to come up with content ideas before you sit down to write, and the magic of storytelling to keep your audience engaged. If email marketing has felt overwhelming, boring, or just plain hard, this episode will change the way you think about it—forever.
[02:10] - The painful truth about running ads but never emailing your list (aka the fastest way to waste money)
[05:45] - The cycle of not sending emails—why you keep putting it off and how to break the habit
[12:30] - Why unsubscribes should not stop you from emailing your list (seriously, let them go!)
[18:55] - The biggest mistake people make with email marketing (and how to avoid it)
[23:15] - How to build a simple, repeatable email marketing process (spoiler alert: it starts with picking a weekly email day!)
[30:40] - The power of storytelling in emails—why sharing real, specific experiences keeps your readers hooked
[38:20] - The key to making email writing so easy that you actually look forward to it
Your new email marketing process starts today!
If this episode gave you the push you needed, share it with a friend who needs some email marketing motivation. And if you loved it, leave a review on Apple or Spotify to help more small businesses become real fabulous at marketing.
Until next time—stay fabulous! 🎉
In this episode, I'm diving headfirst into why I'm doubling down on email marketing in 2025. With major shifts happening on social media platforms, and some concerning alliances forming in the tech world, it's time to reconsider how we connect and communicate with our audiences. I explore why email marketing isn't just a safe bet, but a golden opportunity often overlooked by many businesses. You'll hear me share personal insights and strategies on how to make email marketing your most powerful and authentic marketing tool, even if you think your email list is small or stale.
Join me as I chat about the value of meaningful connection over flashy trends, why regular emailing leads directly to more sales, and how treating your email subscribers like valued pen pals can transform your business. Plus, I'll share some surprising, heartfelt stories about how emails can even strengthen friendships. It's time to rethink email and make 2025 your most connected year yet.
Timeline Summary
[00:00] - Reflecting on a relaxed start to 2025 and my thoughts on unexpected political and social media changes.
[03:00] - Observing how political alliances may influence social media, prompting people to leave platforms like Facebook and Instagram.
[05:00] - Why I'm shifting my focus to email marketing and why you should too.
[07:00] - Busting common myths about emailing your list: more emails can mean more sales.
[10:00] - Reimagining emails as personal letters instead of junk mail: how this changes your approach.
[15:00] - How a recent playful email about Wordle led to deeper connections and surprising feedback.
[19:00] - Encouraging you to lean into your uniqueness, even in your emails, to truly stand out in a digital world.
Links & Resources
You'd be extra fabulous if you shared this with someone who needs it!
If you've enjoyed this episode, don't forget to rate, follow, share, and review the podcast—it truly means the world to me! Let's stay connected, fabulous, and always keep our marketing real. See you next time!
In this episode I’m diving into the power of online lead generation, especially for those of you who are curious about running Facebook and Instagram ads with a replay of my recent webinar!
If you’ve ever felt overwhelmed by the idea of creating effective lead magnets or even wondered if paid advertising could work for your business, this episode is packed with actionable steps to help you turn cold leads into loyal clients.
I’ll guide you through why lead magnets are essential, what makes them work, and how to create an engaging thank-you page that builds instant rapport with new subscribers.
You’ll also learn about my “One Amazing Ad” strategy, designed to simplify the ad creation process and amplify your business growth.
Episode Highlights:
Links & Resources:
In this episode of Real Fabulous Marketing, we’re diving into one of the most powerful tools for online businesses—Meta Pixel!
Have you ever wondered how websites seem to know exactly what you’re interested in and follow you around the internet with targeted ads? Well, the secret is the Meta aka Facebook Tracking Pixel.
In this episode, I'll explain how this little piece of code works, how it syncs seamlessly with ecommerce, and the important actions you can track, like visitors, leads, and purchases.
We’ll also explore why it’s crucial to ensure your Meta Pixel is installed correctly and how you can verify this using the free Meta Pixel Helper.
Listen in to discover how Meta Pixel can help you fine-tune your marketing strategies down to the cent and optimise your ecommerce business.
Summary:
Links & Resources:
In this episode of Real Fabulous Marketing, I’m shifting gears a little to focus on my e-commerce business owners. List building is something I always talk about, but today I’m sharing a powerful strategy that can transform how you approach your email marketing efforts, specifically for e-commerce. I dive into using lead form ads to build your email list without even asking potential customers to leave Facebook or Instagram.
This episode is packed with tips on preparing for major sales events like Black Friday, launching new collections, and crafting irresistible offers to grow your subscribers and boost your revenue.
Curious about how this works and how you can set it up in under an hour? You’re in the right place! Whether you're prepping for Black Friday or looking for ways to stay ahead in your marketing game, this episode is full of strategies that will help you make the most out of your email list.
Episode Highlights:
Links & Resources:
If you enjoyed this episode, don’t forget to rate, follow, and share it with your fellow e-commerce entrepreneurs! Stay fabulous!
In this episode of Real Fabulous Marketing, I'm joined by the inspiring Jodie Minto, a seasoned Ecommerce Expert & Ads Coach who started her own clothing label, Iland.co., while living in Dubai and working full-time.
Jodie successfully scaled Iland.co from humble market stall beginnings to a seven-figure business, ultimately selling it and turning her focus to helping other online store owners achieve their dreams.
We dive into the highs and lows of running a product-based business, the challenges of marketing, and why she believes in focusing on high-ticket items. Whether you’re just starting out or looking to scale, Jodie’s insights into e-commerce, social media strategies, and Facebook ads are invaluable.
Tune in to hear Jodie share her journey, tips on balancing creativity with business acumen, and actionable advice for making your online store stand out in a crowded market. Plus, learn why Jodie swears by Advantage+ Shopping Campaigns and how lo-fi, authentic content can outperform glossy photo shoots.
Timeline Summary:
Links & Resources:
If you enjoyed this episode, please rate, follow, and share the podcast! Your support helps us continue to bring you valuable insights and stories. Stay fabulous!
In this episode I detail seven reasons why you need to stop waiting and tart your list building ads right now! I also share my strong dislike of testimonial sliders...
Register for 3 Steps to Build Your List with Ads Without Wasting Your Money
Check out my testimonial slider free homepage: https://mirandaivey.com/
Think you're maybe but not quite ready for Facebook ads? Listen to this episode and know for sure the 4 best reasons why you should or could run ads!
In this episode I mention:
Upcoming webinar: 3 steps to build Your list with Facebook Ads without wasting your money!
As a Facebook Ads Manager I'm going to say "of course not!" but I'm going to share with you how I know they're not dead and why you should be investing in yourself & your business with list building ads in 2024.
Download my Free Profitable Ads Guide
Join the One Amazing Ad Wait List
Do you love EOFY as much as I do? Such a great time for renewal on so many levels. I also set some very restorative 90 day goals for the quarter and this episode leans into the "real" in real fabulous as I review how I went and look towards the next 90 days. This is your reminder to set your own up!
Mentioned in this episode:
Woohoo! It's been a long time coming but I've made it... 100 episodes of Real Fabulous Marketing! Listen to 10 lessons I've learnt in 10 years of solo business now.
While you're here...
Over the years I've questioned if we still even need an up to date website when there's so many ways for people to contact us. But I keep coming back to how it's your online home and without an up to date website people won't know if you're still in business or if you're worth working with!
Tune into this episode where I cover 10 Things Every Website Needs to Make Money - from updating your footer, to testimonials and traffic.
Check out Byron Search Marketing -
Download my 2024 Marketing Report
Book in your Coachetegy Session now
Visit mirandaivey.com