Welcome to a slightly noisy but very real episode of Real Fabulous Marketing!
Today I’m diving into a reflective solo episode, where I unpack everything that’s happened in Quarter 1 of 2025—because let’s face it, when you run your own business (and especially if you’re a parent too), time moves FAST and pausing to reflect is a luxury we need to make space for.
In this episode, I share what worked, what didn’t, and how I’m using all of it to shape my next 90 days. From road-tripping in Tasmania, to running launches for my clients, navigating school holidays (again), and relaunching this very podcast—there’s been a lot going on!
I’m also giving you a sneak peek at what I’m planning for Quarter 2, including my focus on creative energy, launching with clarity, and a new freebie I’m really excited about (spoiler alert: it's designed to help you grow your list while you do literally anything else).
If you’re ready for a behind-the-scenes peek at how I’m making business work with life—not against it—hit play now.
Highlights
[1:12] – Why I’m reflecting on Quarter 1 now (and why waiting until December isn’t always helpful)
[2:58] – Kicking off 2025 in Tasmania: our family caravan adventure and lessons from life on the road
4:40] – Juggling work, school holidays, visitors, illness and even a cyclone—why Q1 felt like a blur
6:02] – Supporting my clients through launches, video series, and webinars despite the chaos
7:20] – What worked: payment plans, lead magnets & paid workshops that built momentum
9:12] – My ad spend vs. revenue: what I noticed when I pulled back on paid advertising this quarter
10:45] – Bringing back this podcast, writing more consistently, and loving Descript for easy editing
12:10] – Email marketing reflections: writing twice a week and treating it like a creative practice
13:28] – Instagram & Facebook: staying visible, but not seeing major growth—and that’s okay
14:30] – What I actually do when I plan a quarter (yes, there’s a giant wall calendar involved)
15:45] – My Q2 focus: fewer offers, more clarity, and launching One Amazing Ad with intention
17:05] – Why leading by example matters more than ever in the online business world
18:25] – Follow what lights you up—and how your passion becomes your best marketing tool
💌 Grab my Lazy Leads Guide — grow your list while you sleep, surf, do yoga, or sip coffee - https://mirandaivey.simplero.com/build-an-email-funnel-that-converts
📧 Reach out to work with me: hello@mirandaivey.com
🎧 Missed the Workshop Experiments episode? Go back and check Episode 112 now!