Chuck Dunning shares a behind the scenes look at decades of media evolution, from radio and television to today’s AI driven landscape. Drawing from his experience as a former Fox affiliate executive, he explains how attention spans, technology, and audience behavior are reshaping storytelling, advertising, and relevance in modern media.
Key Takeaways
- Media has always been evolving and today’s AI shift is part of a much longer cycle of change
- Attention spans are shrinking, forcing content creators to simplify storytelling and delivery
- Local news and sports remain critical differentiators for traditional media
- Technology should be embraced as a tool, not a crutch or a shiny distraction
- The biggest risk for media companies is failing to adapt, not the technology itself
Chuck Dunning - https://www.linkedin.com/in/chuck-dunning-5b4b8813/
In this episode, REBL sits down with entrepreneur Kasim Aslam to explore why most small businesses hire incorrectly and how peak performers can completely transform a company. Kasim breaks down the flawed framework most leaders follow, the math behind Pareto distribution, and why paying more for exceptional talent always pays off. He also offers practical guidance on delegation, mindset, and attracting top remote talent.Key Takeaways - Most hiring frameworks treat people as commodities which repels top performers and encourages mediocrity.- Understanding Pareto distribution reveals that a small minority of employees drive the vast majority of results.- Peak performers require autonomy, not micromanagement, and their output drastically outweighs their cost.- Delegation is a critical entrepreneurial skill and should be built around outcomes and inputs, not tasks.- International markets offer extraordinary talent when approached with the right mindset and compensation strategy.
Global explorer and seasoned executive Andrea Giralt shares how her early solo travels and career at Hewlett Packard shaped her approach to scaling complex organizations and leading meaningful transformation. She explains the power of fractional CEOs and COOs, how to realign struggling companies from the inside out, and why marketing must be tied to strategy and data to truly matter. Andrea also touches on AI, digital transformation, and how leaders can reclaim their time and clarity.
Key Takeaways
Andrea’s solo travels from age 13 gave her a deep appreciation for silence, perspective, and cultural diversity that now informs how she leads and coaches executives.
At Hewlett Packard, she helped scale operations from small setups to multi-billion dollar businesses, learning discipline, supply chain mastery, and strategic decision making.
Through her firm Liberate, she acts as a fractional CEO/COO, helping companies “break their ceiling” by realigning structures, culture, and strategy from the inside.
Marketing only works when it is aligned with company strategy and supported by data, clear outcomes, and consistent metrics.
AI and digital transformation are powerful tools, but leaders must define governance, data policies, and guardrails to use them responsibly and effectively.
00:00 Exploring the Journey of Andrea Duralt
13:05 The Role of Marketing in Business
26:13 The Impact of AI on Marketing and Business
Visit Andrea's Website - https://www.libr8.net/
In this episode of Reblutionize Your Marketing with AI, REBL Risty interviews Scott Cooper, founder of Tower 23 IT, about how small and medium businesses can safely adopt AI without exposing sensitive data. Scott breaks down shadow AI, insider risk, practical policies, and why employees are both your biggest asset and your biggest vulnerability. He also shares real world examples, from contract review mistakes to voice cloning and granny scams, plus concrete steps to protect your business as AI tools explode in number and power.Key Takeaways- Shadow AI is already in most businesses, with employees quietly using tools like ChatGPT, Copilot, Grammarly, and email platforms with built in AI without formal oversight or policy.- The first critical step is an AI acceptable use policy that defines what tools can be used, what data can and cannot be shared, and which departments should avoid certain AI use cases.- Sensitive workflows like contract review, pricing analysis, HR decisions, and candidate evaluation should be done in more secure, enterprise grade AI environments instead of free public tools.- Around two thirds of cyber incidents are human driven, and AI amplifies that risk through scams, data leakage via APIs and integrations, and employees passing off hallucinated AI output as their own work.- Scott recommends that AI always be “sandwiched between humans” with a person on the front end and back end of any AI powered process, plus alignment with frameworks like NIST’s AI risk management guidelines.Chapters00:00 Introduction to AI and Data Security
02:56 Current Trends in AI Adoption
05:49 Understanding Shadow AI and Its Risks
08:58 Establishing Policies for AI Use
11:48 Case Studies and Real-World Applications
15:09 Identifying Red Flags in AI Usage
17:51 Best Practices for AI Security
20:57 The Future of AI in Business
Visit Tower 23 IT's website - https://www.tower23it.com/
In this episode, we sit down with filmmaker and festival founder Greg Reitman live from the Art of Marketing Conference in San Diego. He shares insights into the Blue Water Film Festival, its mission to elevate eco focused storytelling, and the growing importance of sustainable filmmaking. Greg also talks about his journey from Sundance award winning filmmaker to building a global community around environmental cinema.
Key Takeaways
- The Blue Water Film Festival is a rapidly growing, environmentally focused festival that showcases films centered on oceans, nature, climate, and eco innovation.
- The festival attracts 2,000 to 4,000 attendees, features around 15 events, and brings in filmmakers from around the world.
- Greg’s mission is to use film as a tool for awareness, education, and social change, especially around environmental and health impacts linked to modern consumer habits.
- The festival emphasizes sustainability across every aspect of its operations, from materials to partnerships.
- Located in San Diego and aligned with World Water Day, the festival fosters community, hope, and global collaboration.
Check Blue Water Content's website - https://bluewatercontent.tv/
From the Art of Marketing Conference at the University of San Diego, Rebl Risty of Rebl Labs AI hosts a panel with Kirsty Nunez, Kathy Townend and Phil Goddard. Exploring how qualitative data and AI are redefining customer segmentation. They trace the conference’s origins, share how AMA San Diego serves the community, and unpack a new approach to building segments from rich narrative feedback at a fraction of traditional costs.
Key Takeaways:
-Qualitative segmentation can turn interview and open-ended feedback into actionable segments, complementing or bridging to large quant studies.
-AI speeds “time to insight” while keeping the researcher in the loop for oversight and edits.
-Comments often reveal hidden pain points that satisfaction scores miss.
-AMA San Diego’s Art of Marketing Conference grew from a small plenary to a marquee community event focused on education and networking.
-Practical starting point: short loyalty surveys with open responses can surface motivations before bigger research investments.
AI in marketing is more than content generation. Mike Montague breaks down four practical pillars: context engineering for authentic brand voice, predictive analytics that surfaces real buying signals, modern automation that scales follow up, and one-to-one personalization that speaks to a single customer at a time.
Key takeaways
-Use context engineering to train a custom GPT on founder interviews, sales talk tracks, and customer stories so content sounds like you.
-Predictive analytics reveals leading indicators such as life events and job changes that happen before a purchase.
-Tools span every budget, from simple social searches to platforms like HubSpot and 6sense for intent data and account trends.
-Automation is mature and useful when paired with good data, despite the hype around autonomous agents.
-Personalization at the individual level is now realistic and effective for small teams.
Marketing leader Nick Hofer, President of the AMA San Diego and executive at SolarTech, shares how AI, social strategy, and community are reshaping modern marketing. He covers lessons from content marketing world, why TikTok matters for search and discovery, and how AMA San Diego powers careers through flagship events, mentorship, and hands-on education.Key takeaways-AI is now table stakes for content, creative, research, and customer insight.-TikTok is a must consider channel for search behavior and audience discovery.-AMA San Diego’s Art of Marketing delivers deep, practitioner focused sessions with top brand speakers.-Community programs matter, from coffee meetups to mentorship and volunteer days that open doors.-Career advice that works: show up, say yes, and keep learning.
AI news moves fast, but accuracy still wins. Guest Alicia Shapiro shares a practical workflow that starts with reputable sources, tight guardrails for ChatGPT, and rigorous checks for duplication, quotes, and facts. She also walks through adding context with verified sources, polishing SEO, and avoiding sensational headlines.
Key Takeaways:
-Start with primary, reputable outlets like AP, Reuters, and Bloomberg, then brief ChatGPT with strict rules.
-Do not paraphrase quotes, verify them against the original article.
-Run content through a duplication checker, then compare line by line with the source.
-Add missing context only if supported by credible links, and keep headlines professional, not clickbait.
In this episode of Reblutionize Your Marketing with AI, Rebl Risty sits down with Reed Hansen of Marketsurge to explore how AI is transforming marketing agencies and everyday business workflows. Reid shares his journey from traditional marketing to AI-assisted coding, demonstrating how tools like ChatGPT and Cursor help small businesses automate processes and build apps without a developer.
Key Takeaways
-How Reed transitioned from marketing automation to using AI for coding and business innovation.
-Why AI tools like ChatGPT and Cursor democratize technology for non-developers.
-A live walkthrough of how Reed built a custom file-filtering app to solve a real business problem.
-Insights on how small agencies can save time and costs through AI-driven tools.
-The mindset shift needed to embrace AI as a creative partner in marketing and problem-solving.
In this episode, REBL Risty sits down with Mike Montague of Avenue Nine to explore how AI is transforming marketing without losing the human touch. Mike shares his journey from DJ to sales trainer to AI-powered marketer, and explains how tools like predictive analytics, machine learning, and personalization can help businesses scale smarter while keeping authenticity at the core.
Key Takeaways:
- Mike’s career journey from radio DJ to global sales trainer to AI marketing strategist.
- Why context engineering and custom GPTs make AI-generated content more powerful.
- How predictive analytics identifies buying signals before customers enter the market.
- The role of personalization in boosting engagement, from DISC-based messaging to individualized campaigns.
- Why “Human-first AI” is about amplifying authenticity, not replacing people.
Episode Summary:
In this episode, REBL Risty introduces Runway, a powerful AI video generation tool that's changing how we repurpose and reimagine visual content. From turning still photos into animated clips to creating cinematic-quality videos without actors or sets, REBL walks through how brands like Liquid Death are using Runway and how you can, too. Whether you're creating short-form social content or dreaming of your own AI-powered video campaign, this tool could be a game-changer.
Key Takeaways:
- Runway's Gen-4 model enables consistent character and environment generation across video scenes, perfect for brand storytelling.
- You don’t need a film crew, Runway empowers solo creators and marketers to create impressive video content from still photos or prompts.
- Repurpose old photo shoots into dynamic social clips, product videos, or nostalgic marketing pieces.
- Use AI to create in multiple languages and adapt content for global audiences without hiring a full production team.
- Simple action step: Upload an old photo, give it a prompt, and watch your image come to life, free to try with 100 credits.
In this episode Rebl Risty and Rob Esposito sit down with Jennifer Barnes of Optima Office to explore how AI is reshaping both business operations and marketing. From integrating Power BI with HubSpot and QuickBooks to creating AI-generated avatars and streamlining reporting, the conversation highlights the opportunities and challenges of adopting AI in real-world business.
Key Takeaways
- Data integration matters: Power BI can sync multiple systems into one dashboard, giving CEOs instant access to employee and client insights.
- AI boosts efficiency: Tasks like creating charts or summarizing data that once took days can now be completed in minutes.
- Marketing ROI clarity: Plugging Power BI into HubSpot unlocks deeper visibility into campaign results and sales efforts.
- AI in content creation: Custom GPTs and AI-generated videos open new doors for storytelling, but also raise concerns about deep fakes and authenticity.
- We’re just getting started: Businesses are only scratching the surface of AI’s potential to transform both operations and marketing.
In this episode of REBLutionize Your Marketing, hosts Rebel Risty and Rob Esposito sit down with Julian Brandt, founder of Ampra.ai and former co-founder of Digitopia. Julian shares how AI tools like Claude, ChatGPT, and Google’s Gemini are transforming business operations from meeting recaps to job descriptions and how entrepreneurs can stay focused and scale smarter. Whether you're an AI skeptic or enthusiast, this episode will show you how AI can truly become your ultimate virtual assistant.
Key Takeaways:
- AI is your new ops assistant: Tools like Claude and Gemini can summarize meetings, draft recaps, and organize SOPs—saving hours each week.
- Start small, then scale: Don’t try to solve everything at once with AI. Begin with one area (like operations or marketing) and build from there.
- EOS keeps teams focused: The Entrepreneurial Operating System (EOS) helps businesses stay on track by prioritizing the most important initiatives.
- Younger users see AI differently: Gen Z uses AI like an operating system for their life—constantly integrated into their daily workflow.
- It's about stories, not just tools: AI can help craft and optimize content, but authentic storytelling still makes the biggest impact.
In this episode, we sit down with Alex Karvounis, Lead Creative Officer at MiraCosta College, whose unconventional journey—from traveling performer and filmmaker to casino communications lead and now higher ed marketing leader—offers a masterclass in creative thinking. From Vegas to academia, Alex shares how storytelling, internal comms, and visual branding all play a role in driving student success.
Key Takeaways:
- The Power of Unlikely Beginnings: Alex’s career started with juggling gigs and birthday parties, proving that no skill or path is too “weird” to shape a future in marketing.
- Blockbuster Marketing: Learn how Alex used guerrilla tactics to fund his indie film Olive Juice, which landed distribution with Lionsgate—thanks to some clever casting and merch sales.
- Internal Comms = External Success: At both the Wynn Resort and MiraCosta College, Alex emphasized how strong internal communication drives better customer (or student) experience.
- Creativity on a Budget: Discover how Alex transitioned from “limitless” marketing resources in Vegas to budget-conscious innovation in higher ed—and why creativity thrives under constraints.
- Authenticity in Visual Storytelling: Why MiraCosta's marketing prioritizes real student moments, blue skies, and connection over generic promotional fluff.
In this solo episode of REBLutionize Your Marketing, REBL Risty takes us behind the scenes as she uses ChatGPT to revamp a presentation deck in real time. From turning a messy outline into a clean, story-driven flow to training a custom GPT for better results, REBL shows how AI can simplify, speed up, and seriously upgrade your creative process.
Key Takeaways:
- You can train ChatGPT to understand your speaking style, offers, and target audience by creating a custom GPT.
- AI helps refine and restructure existing content, not just start from scratch.
- Exporting presentations as PDFs allows ChatGPT to analyze and suggest improvements.
- Canva Mode + ChatGPT = faster, better visuals with less manual work.
Delegating becomes easier when ChatGPT helps write VA instructions and content flow guides.
Jaymie Tarshis is a seasoned digital advertising strategist with a laser focus on simplifying the complex world of ads for entrepreneurs and business owners. With years of experience in Meta advertising, Jaymie has developed a unique approach to using AI tools not just to save time—but to actually run smarter, better-performing campaigns.
In this episode, Jaymie and I dive into how the advertising landscape has completely shifted, why targeting is no longer king, and how AI is transforming the game for marketers and small business owners alike. She shares how even solopreneurs can create high-performing ads without spending thousands, and why great copy and creative now matter more than ever.
We also talk about:
How Meta's AI is reshaping ad targeting (and why less manual = more results)
Why the “old” way of running ads is outdated.
A behind-the-scenes look at Jaymie’s process for crafting AI-supported ad campaigns.
Tips for creating compelling messaging with AI tools like ChatGPT and Claude.
A mini tutorial on how to use Meta’s Ads Manager to your advantage.
Whether you're a DIY marketer or running ads at scale, Jaymie’s insights will help you rethink how you approach digital advertising—and give you a real edge.
Don’t miss this episode if you want to:
Spend less on ads and get better results
Understand how to write copy that converts (without a copywriter)
Learn how to let AI do the heavy lifting in your ad strategy
Tune in and get ready to simplify your ad game with Jaymie Tarshis.
In this episode of REBLutionize Your Marketing with AI, host Rebl Risty sits down with AI strategist Max Bernstein to explore how experts can finally get what's in their head and into scalable, monetizable systems using AI. Max shares his method for transforming transcripts and conversations into frameworks, offers, and IP, showing how AI can help you turn noise into signals and create repeatable value.
Key Takeaways:
-Start with one LLM and master it: Max recommends building foundational skill in a single AI tool like ChatGPT or Claude before expanding, so you can transfer knowledge more confidently.
-Turn transcripts into goldmines: Client calls and meeting transcripts hold hidden frameworks, patterns, and customer language that can be extracted with the right prompts.
-Use AI to build your IP: Max shares how to extract universal principles, patterns, and solutions from conversations to develop proprietary methods and offers.
-Systems > Chaos: Organizing your AI use with structured projects and data taxonomies leads to better prompts, richer insights, and less cognitive overload.
-Claude’s “Artifacts” feature is a game-changer: You can now turn insights into interactive tools, calculators, and lead-gen assets in minutes—no code needed.
The Systematic Genius Hidden in Your Expertise
https://sn3prompts.carrd.co
In this solo episode of REBLutionize Your Marketing, REBL Risty dives into a debate with her social media manager: Is posting on LinkedIn during the weekend a waste of time—or a hidden opportunity? Using the AI tool Perplexity, REBL explores best practices for LinkedIn posting times, shares surprising data about weekend engagement, and reminds us why testing your own strategy always wins over assumptions.
Takeaways:
Weekends aren’t dead: Only 8% of posts happen on weekends, but lower competition might give you an edge—especially with lighter, personal content.
Best posting times: Mid-mornings (10–12) Tuesday–Thursday still dominate, but Saturdays and early Sundays have niche potential.
Once per day - multiple posts: Experts suggest one strong post per day performs better than quantity overload.
Use Perplexity to research fast: It's a powerful, ad-free alternative to Google that pulls from real data and sources.
Your data - general data: Use AI tools to set benchmarks, then test and track what works for your specific audience.
In this episode, REBL shares a simple, powerful trick for writing better Custom GPT instructions—even if you’re not sure where to start. Using a live workshop example, she walks through how to define a GPT’s role, purpose, and desired outcomes, and how to get ChatGPT to write its own instructions for you. If you’ve ever stared at a blank custom GPT setup, this episode is your shortcut.
Key Takeaways
- Stuck on what to write? Just ask ChatGPT to write its own instructions using your role, purpose, and goals.
- Be specific about the GPT’s function, audience, and areas of focus—this improves response quality.
- Refine as you go: If the GPT gives poor answers, update the instructions based on feedback.
- Add a tone guide or word preferences to align the GPT with your voice.
- Use tools like Perplexity if you’re unsure what a role (like “coach”) should include.