For two career technologists to say "technology is the easy part" might sound strange, but after decades in the industry, it's the most important lesson they've learned. The biggest challenges that derail projects and frustrate teams rarely have to do with code; they have to do with people, processes, and a fundamental disconnect from the business's real purpose.

In this episode, Ben Griswold (Grizen) and Noah Heldman (OutcomeSource) break down their core philosophy. They explore why even a beautifully engineered solution can be a total failure if it doesn't solve the right problem, and discuss the all-too-common scenario of the "voluntold" product owner who is set up to fail. This conversation is a powerful reminder that the true value of a great consultant isn't in their technical skill, but in their ability to navigate the messy human side of work.

In This Episode, You'll Learn:

• Why technology, while complex, is often the "easier" part of any major initiative.
• The critical role of the Product Owner and the dangers of having someone "voluntold" into the position.
• The career crossroads for senior engineers: Do you have to become a manager to grow?
• Why teams need to build for a purpose, not just execute tasks from a backlog.
• The blunt truth from a long-time client: "No one who's going to hire you cares about technology."

Connect with Us:

• Ben Griswold | Grizen: https://grizen.com
• Noah Heldman | OutcomeSource: https://outcomesource.com