There are two hard things in computer science: cache invalidation and naming things. In this episode, we tackle the latter. A single word like "integration" or "account" can mean entirely different things to a COO, a salesperson, and an engineer, leading to confusion, rework, and failed projects. The solution? A "ubiquitous language."

Join Ben Griswold (Grizen) and Noah Heldman (OutcomeSource) as they dive into the critical, and often overlooked, importance of creating a shared vocabulary across business and technology teams. Drawing on hilarious real-world examples (from "contract contract" in code to a mix-up between "ETL" and "ELT"), they explain why naming things is one of the hardest and most valuable skills in consulting. This is a masterclass in clear communication and the art of getting everyone on the same page.

In This Episode, You'll Learn:

• The real-world confusion caused when a COO hears "integration" and thinks M&A, not APIs.
• What "Ubiquitous Language" from Domain-Driven Design (DDD) actually means (and why it could have been named better).
• The hilarious story of a "contract contract" and why clear naming in code is essential.
• Why engineers should adopt the language of the business, not the other way around.
• The danger of acronyms: A funny mix-up between ELT (Extract, Load, Transform) and ELT (Executive Leadership Team).

Connect with Us:

• Ben Griswold | Grizen: https://grizen.com
• Noah Heldman | OutcomeSource: https://outcomesource.com