Gym owners, stop buying more leads.
I know that sounds crazy coming from a marketing guy, but hear me out.
At 20k-40k revenue level, more leads don't make you more money. They just make your problems more expensive.
The real issue? Your front-end offer is bleeding cash.
In this week's episode of Reinforce Your Gym, I break down:
✅ The 30-day money math check every gym owner should do RIGHT NOW
✅ Why most gym offers keep you broke (even when you're "busy")
✅ The exact 4-part framework for building a CashFlow Offer that actually works
✅ What to fix BEFORE you spend another dollar on ads
If you're working harder but not getting richer, this episode will show you exactly what's broken and how to fix it.
Link in comments 👇
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Gym owners, stop buying more leads.
I know that sounds crazy coming from a marketing guy, but hear me out.
At 20k-40k revenue level, more leads don't make you more money. They just make your problems more expensive.
The real issue? Your front-end offer is bleeding cash.
In this week's episode of Reinforce Your Gym, I break down:
✅ The 30-day money math check every gym owner should do RIGHT NOW
✅ Why most gym offers keep you broke (even when you're "busy")
✅ The exact 4-part framework for building a CashFlow Offer that actually works
✅ What to fix BEFORE you spend another dollar on ads
If you're working harder but not getting richer, this episode will show you exactly what's broken and how to fix it.
Link in comments 👇
Gym owners, stop buying more leads.
I know that sounds crazy coming from a marketing guy, but hear me out.
At 20k-40k revenue level, more leads don't make you more money. They just make your problems more expensive.
The real issue? Your front-end offer is bleeding cash.
In this week's episode of Reinforce Your Gym, I break down:
✅ The 30-day money math check every gym owner should do RIGHT NOW
✅ Why most gym offers keep you broke (even when you're "busy")
✅ The exact 4-part framework for building a CashFlow Offer that actually works
✅ What to fix BEFORE you spend another dollar on ads
If you're working harder but not getting richer, this episode will show you exactly what's broken and how to fix it.
Link in comments 👇
20 YEARS OF GYM OWNER WISDOM
This week I got to interview a legend in the fitness industry - Vince Gabriele.
He has two decades of experience as a trainer that eventually went on to open a gym.
Now he consults Gym Owners and helps them to build a wildly profitable business.
In this episode, he pulls back on the curtain on what he teaches around mindset, systems and pricing to help gym owners create more impact and income.
Enjoy this wide ranging episode with Vince Gabriele!
Gym Owners! I know you want more revenue which is why I'm share 3 ways to make that happen. And I bet you are not using at least one of the ideas on my list. We are covering upsells, downsells and closing incentives. If you want real world examples of how to use these in your gym, then you can't miss this episode. And if you enjoyed it, please give the show a 5-star review and subscribe!
OW I WOULD SCALE A GYM TO 3M In today's episode I took an end goal and reverse engineered how I would get there. Owning a fitness business that does 3M in annual revenue with 30% margins. I explain how to do that step-by-step in 2025 and how I would structure the business from day one. This can apply to someone opening a new gym or who wants to upgrade their current business. Please give me a 5 star review so we get this out to more Gym Owners!
7 WAYS TO MAKE YOUR GYM UNIQUE
We want to help you stand out from the crowd.
That's why Kim and I put our heads together and made a list of 7 ways to make your gym unique.
It's no equipment. It's not more space. It's things you do with what you already have in your gym now.
This week I get to share a secret gem for Gym Owners. His name is Giuseppe Mellone and he was overseeing dozens of OrangeTheory locations at one point.
He systematically helped them to achieve 100k/mo in revenue and in today's episode he breaks down how he did it step-by-step.
Giuseppe pulled back the curtain and shared his top strategies so you can duplicate them in your business.
Enjoy this wide ranging conversation that can help you reach 100k/mo at your fitness studio.
If you enjoy it, give it a 5-star review!
And don't forget to subscribe so you don't misss another episode.
Connect with Giuseppe
Instagram: @giuseppe.a.mellone
🎙️ New Episode: How to Close 75% of Trials
Most gyms convert 40% of trials… but 75%+ is completely possible when your trial is designed with intention.
In this episode, I break down how to turn every trial into a committed member.
You’ll learn:
🔥 How to build trials that sell themselves
💡 What to say from Day 1 to plant the seed of commitment
📊 The 5 key metrics to hit 75%+ conversions
If you’re spending money on ads or lead gen, this episode will make sure it pays off.
🎧 Listen now — every trial can become a long-term member.
🎙️ New Episode: How to Sell Hesitant Leads
“I need to think about it.”
“I’ll start next month.”
Sound familiar? 😅
In this episode, I break down how to turn hesitation into confidence — and no’s into yes’s — without pressure or gimmicks.
You’ll learn:
💡 Why hesitation isn’t about money
🧠 How to create safety in the sale
🔥 What to say when they “need to think about it”
If you sell fitness, this one’s a must-listen.
🎧 Tune in now — your next “no” could be your next client.
HOW MUCH FOLLOW UP IS ENOUGH?
Ahh....this question has been asked to me countless times.
In this weeks episode, I get very specific on how much follow up is enough based on that data we are seeing.
I know you don't want to leave your leads hanging so follow these best practices to maximize engagement and sales.
This is a great episode to share to your team who is doing follow up too!
HOW TO GET A 6-7 FIGURE EXIT
As someone who has sold multiple gyms and helped other Gym Owners to do the same, I've seen what it takes to get a big exit.
Investors have certain criteria they look for to purchase a gym.
And you can start building toward that exit whether you want to sell in the next 12-24 months or you want to max out profits.
Either way, it forces you to make decisions differently.
In this episode, I dive into how you can exit for 6-7 figures. Enjoy!
HOT POTATO SALES 🥔💰
This is a problem that exists in so many gyms.
It causes gyms to miss out on sales every month, creates a bad client experience and wastes your marketing dollars.
Listen to this short but sweet episode to figure out how to fix hot potato sales.
NEW LAWS GYM OWNERS SHOULD KNOW
Things are constantly changing when it comes to laws and regulations.
That's why I brought in Matthew Becker with Gym Lawyers.
He helps Gym Owners to navigate legal issues and protect themselves with everything from membership agreement to being compliant in their state.
This year there's been a handful of laws and regulations that directly impact gyms so I asked him to come in and riff on them.
Listen in and enjoy!
GYM OWNERS GUIDE TO FB AD SPEND
I get questions all the time about ad spend. Should it be $25/day or $50/day or even $100/day?
I break down the exact answer I give Gym Owners to help you decide where your ad spend should be.
This will help you maximize your ROI from your marketing dollars.
HOW TO SOLVE EVERY PROBLEM IN YOUR BUSINESS
This week we look at the most valuable source of information in your business.
When ever you feel stuck or like you are hitting a ceiling, you can find all the answers from this one place.
Listen in to get the details!
And be sure to take notes, take action and take off!
100M MONEY MODELS FOR GYMS
The marketing world is buzzing about the release of Hormozi's newest book - 100M Money Models.
I decided to take the money models in the book and apply it 100% to gyms!
We discuss attraction offers to get new clients, upsells to increase LTV and downsells to get 9/10 people to say yes.
Take notes, take action and take off!
THE UNSPOKEN FEARS YOUR CLIENTS HAVE
Some of your clients can be blunt and tell you the reason they are cancelling or not signing up for your program.
But most people struggle with conflict and there's a hidden reason behind their decision.
In this episode, I share the unspoken reason clients quit and how you can overcome them.
6 TYPES OF CLIENTS TO AVOID
Most Gym Owners know who their ideal client avatar.
But do they know their non-ideal client?
As weird as it sounds, it's important to know both so you can be CRYSTAL CLEAR on who is a good fit and make sales a smooth process.
In this episode, i identified 6 client types to avoid and the warning signs.
FOLLOW THE DEMAND
I often get asked when a gym should add more sessions, more services or more locations.
My answer tends to be the same 3 words - "follow the demand."
In this weeks podcast, I explain what that means in detail so you can clearly make the decision on what you need to do next in your gym.
I share some stories where I followed the demand in my own business and it paid off.
INCENTIVES FOR GYM STAFF
Owning a small business means it can be tough to create upward career mobility for our team members.
Gyms don't have large corporate ladders someone can climb.
That's why it's important to create opportunities for our staff to earn more with incentives.
This is a great way to align the goal of the business with the personal goals of it's staff.
Today's episode is different because I coach Kim live on the call on ways to create incentives for her staff at her gym.
Listen in so you can get your wheels turning on ways to incentives your team too!
Gym owners, stop buying more leads.
I know that sounds crazy coming from a marketing guy, but hear me out.
At 20k-40k revenue level, more leads don't make you more money. They just make your problems more expensive.
The real issue? Your front-end offer is bleeding cash.
In this week's episode of Reinforce Your Gym, I break down:
✅ The 30-day money math check every gym owner should do RIGHT NOW
✅ Why most gym offers keep you broke (even when you're "busy")
✅ The exact 4-part framework for building a CashFlow Offer that actually works
✅ What to fix BEFORE you spend another dollar on ads
If you're working harder but not getting richer, this episode will show you exactly what's broken and how to fix it.
Link in comments 👇
