Many of us don't truly realize how many advertisements we encounter on a daily basis, especially when we live in an era of digital advertisements on a multitude of platforms, from space as personal as your smartphone to one as public as the digital out-of-home advertising on billboards and train stations. Follow this episode of REKA Narrative as we chat with our special guest, Edgar Lim, the Executive Director at AIMs Research to imagine the innovation of advertisements once companies are able to gather data from all these advertisement platforms and fully utilize the data to create better-targeted ads from the gathered segmentation.